You are how you travel: A multi-task learning framework for Geodemographic inference using transit smart card data

Geodemographics, providing the information of population's characteristics in the regions on a geographical basis, is of immense importance in urban studies, public policy-making, social research and business, among others. Such data, however, are difficult to collect from the public, which is usually done via census, with a low update frequency. In urban areas, with the increasing prevalence of public transit equipped with automated fare payment systems, researchers can collect massive transit smart card (SC) data from a large population. The SC data record human daily activities at an individual level with high spatial and temporal resolutions. It can reveal frequent activity areas (e.g., residential areas) and travel behaviours of passengers that are intimately intertwined with personal interests and characteristics. This provides new opportunities for geodemographic study. This paper seeks to develop a framework to infer travellers' demographics (such as age, income level and car ownership, et al.) and their residential areas for geodemographic mapping using SC data with a household survey. We first use a decision tree diagram to detect passengers' residential areas. We then represent each individual's spatio-temporal activity pattern derived from multi-week SC data as a 2D image. Leveraging this representation, a multi-task convolutional neural network (CNN) is employed to predict multiple demographics of individuals from the images. Combing the demographics and locations of their residence, geodemographic information is further obtained. The methodology is applied to a large-scale SC dataset provided by Transport for London. Results provide new insights in understanding the relationship between human activity patterns and demographics. To the best of our knowledge, this is the first attempt to infer geodemographics by using the SC data

A Useful Framework for Identification and Analysis of Different Query Expansion Approaches based on the Candidate Expansion Terms Extraction Methods

Query expansion is a method for improving retrieval performance by supplementing an original query with additional terms. This process improves the quality of search engine results and helps users to find the required information. In the recent years, different methods have been proposed in this area. In addition to such a variety of different approaches in this area and necessity of the study of their characteristics, the lack of a comprehensive classification based on candidate expansion terms extraction methods and also suitable and complete criteria to evaluate them, make the precise study, comparison and evaluation of methods for query expansion and choosing appropriate method based on need difficult for researchers. Therefore, in this paper a new useful framework is presented. In the proposed framework, in addition to the identification of three basic approaches based on the candidate expansion terms extraction methods for query expansion and expressing their properties, appropriate criteria for qualitative evaluation of these methods will be described. Next, the proposed approaches will be evaluated qualitatively based on these criteria. Using the systematic and structured framework proposed in this paper leads a useful platform for researchers to be provided for the comparative study of existing methods in the field, investigating their features specially their drawbacks to improve them and choosing appropriate method based on their needs

ANALYZING USER TRADEOFFS FOR ENCRYPTED EMAIL SERVICES

Securing online communication, especially in email settings, is challenging. End-to-end encryption achieves maximal security; however, introducing search capabilities is complicated, potentially making it impractical for email. One option is to locally decrypt and index emails to incorporate search, but this requires significant client-side storage. Encryption that is searchable at the server-side limits local storage, but requires other compromises as well. This thesis presents a study using conjoint analysis to understand user tradeoffs related to email features in order to propose a solution for providing usable, yet secure, email service. The results suggest that while it is ideal to have maximum privacy, users rely heavily on the features present in standard insecure email services. Furthermore, with about half of the participants reporting local device storage as a concern, searchable encryption could be a feasible secure email service solution for some users