Trust and Privacy Permissions for an Ambient World

Ambient intelligence (AmI) and ubiquitous computing allow us to consider a future where computation is embedded into our daily social lives. This vision raises its own important questions and augments the need to understand how people will trust such systems and at the same time achieve and maintain privacy. As a result, we have recently conducted a wide reaching study of people’s attitudes to potential AmI scenarios with a view to eliciting their privacy concerns. This chapter describes recent research related to privacy and trust with regard to ambient technology. The method used in the study is described and findings discussed

An agent-based fuzzy cognitive map approach to the strategic marketing planning for industrial firms

This is the post-print version of the final paper published in Industrial Marketing Management. The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2013 Elsevier B.V.Industrial marketing planning is a typical example of an unstructured decision making problem due to the large number of variables to consider and the uncertainty imposed on those variables. Although abundant studies identified barriers and facilitators of effective industrial marketing planning in practice, the literature still lacks practical tools and methods that marketing managers can use for the task. This paper applies fuzzy cognitive maps (FCM) to industrial marketing planning. In particular, agent based inference method is proposed to overcome dynamic relationships, time lags, and reusability issues of FCM evaluation. MACOM simulator also is developed to help marketing managers conduct what-if scenarios to see the impacts of possible changes on the variables defined in an FCM that represents industrial marketing planning problem. The simulator is applied to an industrial marketing planning problem for a global software service company in South Korea. This study has practical implication as it supports marketing managers for industrial marketing planning that has large number of variables and their cause–effect relationships. It also contributes to FCM theory by providing an agent based method for the inference of FCM. Finally, MACOM also provides academics in the industrial marketing management discipline with a tool for developing and pre-verifying a conceptual model based on qualitative knowledge of marketing practitioners.Ministry of Education, Science and Technology (Korea

Multiobjective e-commerce recommendations based on hypergraph ranking

© 2018 Recommender systems are emerging in e-commerce as important promotion tools to assist customers to discover potentially interesting items. Currently, most of these are single-objective and search for items that fit the overall preference of a particular user. In real applications, such as restaurant recommendations, however, users often have multiple objectives such as group preferences and restaurant ambiance. This paper highlights the need for multi-objective recommendations and provides a solution using hypergraph ranking. A general User–Item–Attribute–Context data model is proposed to summarize different information resources and high-order relationships for the construction of a multipartite hypergraph. This study develops an improved balanced hypergraph ranking method to rank different types of objects in hypergraph data. An overall framework is then proposed as a guideline for the implementation of multi-objective recommender systems. Empirical experiments are conducted with the dataset from a review site Yelp.com, and the outcomes demonstrate that the proposed model performs very well for multi-objective recommendations. The experiments also demonstrate that this framework is still compatible for traditional single-objective recommendations and can improve accuracy significantly. In conclusion, the proposed multi-objective recommendation framework is able to handle complex and changing demands for e-commerce customers

Personalized Web Search Techniques - A Review

Searching is one of the commonly used task on the Internet. Search engines are the basic tool of the internet, from which related information can be collected according to the specified query or keyword given by the user, and are extremely popular for recurrently used sites. With the remarkable development of the World Wide Web (WWW), the information search has grown to be a major business segment of a global, competitive and money-making market. A perfect search engine is the one which should travel through all the web pages inthe WWW and should list the related information based on the given user keyword. In spite of the recent developments on web search technologies, there are still many conditions in which search engine users obtains the non-relevant search results from the search engines. A personalized Web search has various levels of efficiency for different users, queries, and search contexts. Even though personalized search has been a major research area for many years and many personalization approaches have been examined, it is still uncertain whether personalization is always significant on different queries for diverse users and under different search contexts. This paper focusses on the survey of many efficient personalized Web search approaches which were proposed by many authors

Machine Learning Techniques for Credit Card Fraud Detection

The term “fraud”, it always concerned about credit card fraud in our minds. And after the significant increase in the transactions of credit card, the fraud of credit card increased extremely in last years. So the fraud detection should include surveillance of the spending attitude for the person/customer to the determination, avoidance, and detection of unwanted behavior. Because the credit card is the most payment predominant way for the online and regular purchasing, the credit card fraud raises highly. The Fraud detection is not only concerned with capturing of the fraudulent practices, but also, discover it as fast as they can, because the fraud costs millions of dollar business loss and it is rising over time, and that affects greatly the worldwide economy. . In this paper we introduce 14 different techniques of how data mining techniques can be successfully combined to obtain a high fraud coverage with a high or low false rate, the Advantage and The Disadvantages of every technique, and The Data Sets used in the researches by researcher

Delivery of Personalized and Adaptive Content to Mobile Devices:A Framework and Enabling Technology

Many innovative wireless applications that aim to provide mobile information access are emerging. Since people have different information needs and preferences, one of the challenges for mobile information systems is to take advantage of the convenience of handheld devices and provide personalized information to the right person in a preferred format. However, the unique features of wireless networks and mobile devices pose challenges to personalized mobile content delivery. This paper proposes a generic framework for delivering personalized and adaptive content to mobile users. It introduces a variety of enabling technologies and highlights important issues in this area. The framework can be applied to many applications such as mobile commerce and context-aware mobile services