Fuzzy Content Mining for Targeted Advertisement

Content-targeted advertising system is becoming an increasingly important part of the funding source of free web services. Highly efficient content analysis is the pivotal key of such a system. This project aims to establish a content analysis engine involving fuzzy logic that is able to automatically analyze real user-posted Web documents such as blog entries. Based on the analysis result, the system matches and retrieves the most appropriate Web advertisements. The focus and complexity is on how to better estimate and acquire the keywords that represent a given Web document. Fuzzy Web mining concept will be applied to synthetically consider multiple factors of Web content. A Fuzzy Ranking System is established based on certain fuzzy (and some crisp) rules, fuzzy sets, and membership functions to get the best candidate keywords. Once it is has obtained the keywords, the system will retrieve corresponding advertisements from certain providers through Web services as matched advertisements, similarly to retrieving a products list from Amazon.com. In 87% of the cases, the results of this system can match the accuracy of the Google Adwords system. Furthermore, this expandable system will also be a solid base for further research and development on this topic

Fuzzy rule based profiling approach for enterprise information seeking and retrieval

With the exponential growth of information available on the Internet and various organisational intranets there is a need for profile based information seeking and retrieval (IS&R) systems. These systems should be able to support users with their context-aware information needs. This paper presents a new approach for enterprise IS&R systems using fuzzy logic to develop task, user and document profiles to model user information seeking behaviour. Relevance feedback was captured from real users engaged in IS&R tasks. The feedback was used to develop a linear regression model for predicting document relevancy based on implicit relevance indicators. Fuzzy relevance profiles were created using Term Frequency and Inverse Document Frequency (TF/IDF) analysis for the successful user queries. Fuzzy rule based summarisation was used to integrate the three profiles into a unified index reflecting the semantic weight of the query terms related to the task, user and document. The unified index was used to select the most relevant documents and experts related to the query topic. The overall performance of the system was evaluated based on standard precision and recall metrics which show significant improvements in retrieving relevant documents in response to user queries

Alternative sweetener from curculigo fruits

This study gives an overview on the advantages of Curculigo Latifolia as an alternative sweetener and a health product. The purpose of this research is to provide another option to the people who suffer from diabetes. In this research, Curculigo Latifolia was chosen, due to its unique properties and widely known species in Malaysia. In order to obtain the sweet protein from the fruit, it must go through a couple of procedures. First we harvested the fruits from the Curculigo trees that grow wildly in the garden. Next, the Curculigo fruits were dried in the oven at 50 0C for 3 days. Finally, the dried fruits were blended in order to get a fine powder. Curculin is a sweet protein with a taste-modifying activity of converting sourness to sweetness. The curculin content from the sample shown are directly proportional to the mass of the Curculigo fine powder. While the FTIR result shows that the sample spectrum at peak 1634 cm–1 contains secondary amines. At peak 3307 cm–1 contains alkynes