New topic detection in microblogs and topic model evaluation using topical alignment

textThis thesis deals with topic model evaluation and new topic detection in microblogs. Microblogs are short and thus may not carry any contextual clues. Hence it becomes challenging to apply traditional natural language processing algorithms on such data. Graphical models have been traditionally used for topic discovery and text clustering on sets of text-based documents. Their unsupervised nature allows topic models to be trained easily on datasets meant for specific domains. However the advantage of not requiring annotated data comes with a drawback with respect to evaluation difficulties. The problem aggravates when the data comprises microblogs which are unstructured and noisy. We demonstrate the application of three types of such models to microblogs - the Latent Dirichlet Allocation, the Author-Topic and the Author-Recipient-Topic model. We extensively evaluate these models under different settings, and our results show that the Author-Recipient-Topic model extracts the most coherent topics. We also addressed the problem of topic modeling on short text by using clustering techniques. This technique helps in boosting the performance of our models. Topical alignment is used for large scale assessment of topical relevance by comparing topics to manually generated domain specific concepts. In this thesis we use this idea to evaluate topic models by measuring misalignments between topics. Our study on comparing topic models reveals interesting traits about Twitter messages, users and their interactions and establishes that joint modeling on author-recipient pairs and on the content of tweet leads to qualitatively better topic discovery. This thesis gives a new direction to the well known problem of topic discovery in microblogs. Trend prediction or topic discovery for microblogs is an extensive research area. We propose the idea of using topical alignment to detect new topics by comparing topics from the current week to those of the previous week. We measure correspondence between a set of topics from the current week and a set of topics from the previous week to quantify five types of misalignments: \textit{junk, fused, missing} and \textit{repeated}. Our analysis compares three types of topic models under different settings and demonstrates how our framework can detect new topics from topical misalignments. In particular so-called \textit{junk} topics are more likely to be new topics and the \textit{missing} topics are likely to have died or die out. To get more insights into the nature of microblogs we apply topical alignment to hashtags. Comparing topics to hashtags enables us to make interesting inferences about Twitter messages and their content. Our study revealed that although a very small proportion of Twitter messages explicitly contain hashtags, the proportion of tweets that discuss topics related to hashtags is much higher.Computer Science

An Empirical Evaluation Of Social Influence Metrics

Predicting when an individual will adopt a new behavior is an important problem in application domains such as marketing and public health. This paper examines the perfor- mance of a wide variety of social network based measurements proposed in the literature - which have not been previously compared directly. We study the probability of an individual becoming influenced based on measurements derived from neigh- borhood (i.e. number of influencers, personal network exposure), structural diversity, locality, temporal measures, cascade mea- sures, and metadata. We also examine the ability to predict influence based on choice of classifier and how the ratio of positive to negative samples in both training and testing affect prediction results - further enabling practical use of these concepts for social influence applications.Comment: 8 pages, 5 figure