Sustainable Communication

In dit mini-review zal ik op een praktische manier presenteren hoe communicatie zich verhoudt tot duurzaamheid en hoe communicatie in verschillende fasen kan worden ingezet om de duurzaamheid te vergroten en de energietransitie te versnellen. Het model, van A tot Duurzaamheid, geeft invulling aan de verschillende vormen van communicatie, van informatievoorziening over overtuigen tot dialoog

Strategic Communication and the Stakeholder Concept: Merging Marketing Communication and PR

Corporate communication is a strategic endeavour of two major directions; market and non-market communication. Within this differentiation, marketing and communication/Public Relations usually operate separately with a major focus on stakeholder communication since scholars’ research provides evidence for its sustainable advantage. But with regard to different stakeholders’ requirements, the differentiation between market and non-market-related communication has diminished and a number of objectives have become both disciplines’ targets. This paper suggests an extension for the notion communication and introduces a strategic model merging both disciplines under the new function of Strategic Communication. Key Words: Corporate communication, strategic communication, stakeholder concept, unitary perception

ASPECTS OF THE EMERGING INFORMATION SOCIETY IN RELATION TO THE SUSTAINABLE DEVELOPMENT

The emergence of information society and the need to comply with sustainable economic development requirements have brought to the attention of experts the issues related to the impact of using on a wide scale information and communication technologies. Within this context, impact studies and some forecasts have shown that it is necessary to identify a balance between the increase of ICT consumption demand, the need of preserving resources and environment and the social imperatives.information society, sustainable development, communication technologies

Scholarly Publishers and Scholarly Publishing in an Electronic World

Argues that the present publishing model is not infinitely sustainable in the emerging electronic environment. Publishers are seen as protectionist and displaying the classic Luddite approach to fundamental revolutions by erecting barriers against innovators and are then a hindrance to scholarly communication. While there is little doubt that publishers can and do add value to the scholarly communication process, it may be that a quite different breed of publishers will emerge

Marketing and sustainability

'Marketing and sustainability' is based on an original booklet written by Martin Charter in 1990. The text has been updated and re-written to take account of the changing and emerging debate of marketing’s role in relation to sustainable development. This booklet has been produced as a supporting publication for the Sustainable Marketing Knowledge Network (Smart: Know-Net) a web-based information and communication platform for marketers interested in sustainability, available at www.cfsd.org.uk/smart-know-ne