Survey and evaluation of query intent detection methods

Second ACM International Conference on Web Search and Data Mining, Barcelona (Spain)User interactions with search engines reveal three main underlying intents, namely navigational, informational, and transactional. By providing more accurate results depending on such query intents the performance of search engines can be greatly improved. Therefore, query classification has been an active research topic for the last years. However, while query topic classification has deserved a specific bakeoff, no evaluation campaign has been devoted to the study of automatic query intent detection. In this paper some of the available query intent detection techniques are reviewed, an evaluation framework is proposed, and it is used to compare those methods in order to shed light on their relative performance and drawbacks. As it will be shown, manually prepared gold-standard files are much needed, and traditional pooling is not the most feasible evaluation method. In addition to this, future lines of work in both query intent detection and its evaluation are propose

Why People Search for Images using Web Search Engines

What are the intents or goals behind human interactions with image search engines? Knowing why people search for images is of major concern to Web image search engines because user satisfaction may vary as intent varies. Previous analyses of image search behavior have mostly been query-based, focusing on what images people search for, rather than intent-based, that is, why people search for images. To date, there is no thorough investigation of how different image search intents affect users' search behavior. In this paper, we address the following questions: (1)Why do people search for images in text-based Web image search systems? (2)How does image search behavior change with user intent? (3)Can we predict user intent effectively from interactions during the early stages of a search session? To this end, we conduct both a lab-based user study and a commercial search log analysis. We show that user intents in image search can be grouped into three classes: Explore/Learn, Entertain, and Locate/Acquire. Our lab-based user study reveals different user behavior patterns under these three intents, such as first click time, query reformulation, dwell time and mouse movement on the result page. Based on user interaction features during the early stages of an image search session, that is, before mouse scroll, we develop an intent classifier that is able to achieve promising results for classifying intents into our three intent classes. Given that all features can be obtained online and unobtrusively, the predicted intents can provide guidance for choosing ranking methods immediately after scrolling

Auditing Search Engines for Differential Satisfaction Across Demographics

Many online services, such as search engines, social media platforms, and digital marketplaces, are advertised as being available to any user, regardless of their age, gender, or other demographic factors. However, there are growing concerns that these services may systematically underserve some groups of users. In this paper, we present a framework for internally auditing such services for differences in user satisfaction across demographic groups, using search engines as a case study. We first explain the pitfalls of na\"ively comparing the behavioral metrics that are commonly used to evaluate search engines. We then propose three methods for measuring latent differences in user satisfaction from observed differences in evaluation metrics. To develop these methods, we drew on ideas from the causal inference literature and the multilevel modeling literature. Our framework is broadly applicable to other online services, and provides general insight into interpreting their evaluation metrics.Comment: 8 pages Accepted at WWW 201