154,739 research outputs found
Measuring relative opinion from location-based social media: A case study of the 2016 U.S. presidential election
Social media has become an emerging alternative to opinion polls for public
opinion collection, while it is still posing many challenges as a passive data
source, such as structurelessness, quantifiability, and representativeness.
Social media data with geotags provide new opportunities to unveil the
geographic locations of users expressing their opinions. This paper aims to
answer two questions: 1) whether quantifiable measurement of public opinion can
be obtained from social media and 2) whether it can produce better or
complementary measures compared to opinion polls. This research proposes a
novel approach to measure the relative opinion of Twitter users towards public
issues in order to accommodate more complex opinion structures and take
advantage of the geography pertaining to the public issues. To ensure that this
new measure is technically feasible, a modeling framework is developed
including building a training dataset by adopting a state-of-the-art approach
and devising a new deep learning method called Opinion-Oriented Word Embedding.
With a case study of the tweets selected for the 2016 U.S. presidential
election, we demonstrate the predictive superiority of our relative opinion
approach and we show how it can aid visual analytics and support opinion
predictions. Although the relative opinion measure is proved to be more robust
compared to polling, our study also suggests that the former can advantageously
complement the later in opinion prediction
- …