Editorial

After the Special Issue on Emerging Web Technologies and Applications, which started Vol. 23, the second issue of CIT. Journal of Computing and Information Technology publishes a number of papers from its regular section along with another one originating from the 16th International Conference on Human-Computer Interaction – HCI International 2014. The research areas tackled by these papers encompass those of wireless sensor networks, data warehousing, software project management, as well as logistics and facial recognition. The issue ends with a paper on eye tracking based interaction in e-learning systems

Focus on: New trends, challenges and perspectives on healthcare cognitive computing: from information extraction to healthcare analytics

The focus of this special issue is cognitive computing in healthcare, due to the ever-increasing interest it is gaining for both research purposes and clinical applications. Indeed, cognitive computing is a challenging technology in many fields of application (Banavar, 2016) such as, e.g., medicine, education or eco- nomics (Coccoli et al., 2016) especially for the management of huge quantities of information where cognitive computing techniques push applications based on the use of big data (Coccoli et al., 2017). An unprecedented amount of data is made available from a heterogeneous variety of sources and this is true also in the case of health data, which can be exploited in many ways by means of sophisticated cognitive computing solutions and related technologies, such as, e.g., information extraction, natural language processing, and analytics. Also, from the point of view of programming they set challenging issues (see, e.g., Coccoli et al., 2015). In fact, the amount of healthcare that is now available and, potentially useful to care teams, reached 150 Exabytes worldwide and about 80% of this huge volume of data is in an unstructured form, being thus somehow invisible to systems. Hence, it is clear that cognitive computing and data analytics are the two key factors we have for make use – at least partially – of such a big volume of data. This can lead to personalized health solutions and healthcare systems that are more reliable, effective and efficient also re- ducing their expenditures. Healthcare will have a big impact on industry and research. However, this field, which seems to be a new era for our society, requires many scientific endeavours. Just to name a few, you need to create a hybrid and secure cloud to guarantee the security and confidentiality of health data, especially when smartphones or similar devices are used with specific app (see, e.g., Mazurczyk & Caviglione, 2015). Beside the cloud, you also need to consider novel ar- chitectures and data platforms that shall be different from the existing ones,because 90% of health and biomedical data are images and also because 80% of health data in the world is not available on the Web. This special issue wants to review state-of-the-art of issues and solutions of cognitive computing, focusing also on the current challenges and perspecti- ves and includes a heterogeneous collection of papers covering the following topics: information extraction in healthcare applications, semantic analysis in medicine, data analytics in healthcare, machine learning and cognitive com- puting, data architecture for healthcare, data platform for healthcare, hybrid cloud for healthcare

Challenges and potential of the Semantic Web for tourism

The paper explores tourism challenges and potential of the Semantic Web from a theoretical and industry perspective. It first examines tourism business networks and explores a main theme of network interoperability - data standards- followed by technology deficiencies of Web 1.0 and 2.0 and Semantic Web solutions. It then explicates Semantic opportunities and challenges for tourism, including an industry perspective through a qualitative approach. Industry leaders considered that the new Web era was imminent and heralded benefits for supply and demand side interoperability, although management and technical challenges could impede progress and delay realisation

The Web 2.0 as Marketing Tool: Opportunities for SMEs

The new generation of Internet applications widely known as Social Media or Web 2.0 offers corporations a whole range of opportunities for improving their marketing efficiency and internal operations. Web 2.0 applications have already become part of the daily life of an increasing number of consumers who regard them as prime channels of communication, information exchange, sharing of expertise, dissemination of individual creativity and entertainment. Web logs, podcasts, online forums and social networks are rapidly becoming major sources of customer information and influence while the effectiveness of traditional mass media is rapidly decreasing. Using the social media as a marketing tool is an issue attracting increasing attention. The hitherto experience is that large public corporations are more likely to make use of such instruments as part of their marketing and internal operations (McKinsey, 2007).The paper defines the Web 2.0 phenomenon and based on the experience of large corporations examines how SMEs could engage the various Web 2.0 instruments in order to efficiently market their products, improve customer relations, increase customer retention and enhance internal operations

Effectiveness of Corporate Social Media Activities to Increase Relational Outcomes

This study applies social media analytics to investigate the impact of different corporate social media activities on user word of mouth and attitudinal loyalty. We conduct a multilevel analysis of approximately 5 million tweets regarding the main Twitter accounts of 28 large global companies. We empirically identify different social media activities in terms of social media management strategies (using social media management tools or the web-frontend client), account types (broadcasting or receiving information), and communicative approaches (conversational or disseminative). We find positive effects of social media management tools, broadcasting accounts, and conversational communication on public perception

The 4s web-marketing mix model

This paper reviews the criticism on the 4Ps Marketing Mix framework, the most popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that applying the traditional approach, based on the 4Ps paradigm, is also a poor choice in the case of virtual marketing and identifies two main limitations of the framework in online environments: the drastically diminished role of the Ps and the lack of any strategic elements in the model. Next to identifying the critical factors of the Web marketing, the paper argues that the basis for successful E-Commerce is the full integration of the virtual activities into the company’s physical strategy, marketing plan and organisational processes. The four S elements of the Web-Marketing Mix framework present a sound and functional conceptual basis for designing, developing and commercialising Business-to-Consumer online projects. The model was originally developed for educational purposes and has been tested and refined by means of field projects; two of them are presented as case studies in the paper.\ud \u