Visualizing the dynamics of London's bicycle hire scheme

Visualizing flows between origins and destinations can be straightforward when dealing with small numbers of journeys or simple geographies. Representing flows as lines embedded in geographic space has commonly been used to map transport flows, especially when geographic patterns are important as they are when characterising cities or managing transportation. However, for larger numbers of flows, this approach requires careful design to avoid problems of occlusion, salience bias and information overload. Driven by the requirements identified by users and managers of the London Bicycle Hire scheme we present three methods of representation of bicycle hire use and travel patterns. Flow maps with curved flow symbols are used to show overviews in flow structures. Gridded views of docking station location that preserve geographic relationships are used to explore docking station status over space and time in a graphically efficient manner. Origin-Destination maps that visualise the OD matrix directly while maintaining geographic context are used to provide visual details on demand. We use these approaches to identify changes in travel behaviour over space and time, to aid station rebalancing and to provide a framework for incorporating travel modelling and simulation

Configuring Hierarchical Layouts to Address Research Questions

We explore the effects of selecting alternative layouts in hierarchical displays that show multiple aspects of large multivariate datasets, including spatial and temporal characteristics. Hierarchical displays of this type condition a dataset by multiple discrete variable values, creating nested graphical summaries of the resulting subsets in which size, shape and colour can be used to show subset properties. These 'small multiples' are ordered by the conditioning variable values and are laid out hierarchically using dimensional stacking. Crucially, we consider the use of different layouts at different hierarchical levels, so that the coordinates of the plane can be used more effectively to draw attention to trends and anomalies in the data. We argue that these layouts should be informed by the type of conditioning variable and by the research question being explored. We focus on space-filling rectangular layouts that provide data-dense and rich overviews of data to address research questions posed in our exploratory analysis of spatial and temporal aspects of property sales in London. We develop a notation ('HiVE') that describes visualisation and layout states and provides reconfiguration operators, demonstrate its use for reconfiguring layouts to pursue research questions and provide guidelines for this process. We demonstrate how layouts can be related through animated transitions to reduce the cognitive load associated with their reconfiguration whilst supporting the exploratory process

Visualisation of Origins, Destinations and Flows with OD Maps

We present a new technique for the visual exploration of origins (O) and destinations (D) arranged in geographic space. Previous attempts to map the flows between origins and destinations have suffered from problems of occlusion usually requiring some form of generalisation, such as aggregation or flow density estimation before they can be visualized. This can lead to loss of detail or the introduction of arbitrary artefacts in the visual representation. Here, we propose mapping OD vectors as cells rather than lines, comparable with the process of constructing OD matrices, but unlike the OD matrix, we preserve the spatial layout of all origin and destination locations by constructing a gridded two‐level spatial treemap. The result is a set of spatially ordered small multiples upon which any arbitrary geographic data may be projected. Using a hash grid spatial data structure, we explore the characteristics of the technique through a software prototype that allows interactive query and visualisation of 105‐106 simulated and recorded OD vectors. The technique is illustrated using US county to county migration and commuting statistics

Supporting Story Synthesis: Bridging the Gap between Visual Analytics and Storytelling

Visual analytics usually deals with complex data and uses sophisticated algorithmic, visual, and interactive techniques. Findings of the analysis often need to be communicated to an audience that lacks visual analytics expertise. This requires analysis outcomes to be presented in simpler ways than that are typically used in visual analytics systems. However, not only analytical visualizations may be too complex for target audience but also the information that needs to be presented. Hence, there exists a gap on the path from obtaining analysis findings to communicating them, which involves two aspects: information and display complexity. We propose a general framework where data analysis and result presentation are linked by story synthesis, in which the analyst creates and organizes story contents. Differently, from the previous research, where analytic findings are represented by stored display states, we treat findings as data constructs. In story synthesis, findings are selected, assembled, and arranged in views using meaningful layouts that take into account the structure of information and inherent properties of its components. We propose a workflow for applying the proposed framework in designing visual analytics systems and demonstrate the generality of the approach by applying it to two domains, social media, and movement analysis

Geo-Spotting: Mining Online Location-based Services for Optimal Retail Store Placement

The problem of identifying the optimal location for a new retail store has been the focus of past research, especially in the field of land economy, due to its importance in the success of a business. Traditional approaches to the problem have factored in demographics, revenue and aggregated human flow statistics from nearby or remote areas. However, the acquisition of relevant data is usually expensive. With the growth of location-based social networks, fine grained data describing user mobility and popularity of places has recently become attainable. In this paper we study the predictive power of various machine learning features on the popularity of retail stores in the city through the use of a dataset collected from Foursquare in New York. The features we mine are based on two general signals: geographic, where features are formulated according to the types and density of nearby places, and user mobility, which includes transitions between venues or the incoming flow of mobile users from distant areas. Our evaluation suggests that the best performing features are common across the three different commercial chains considered in the analysis, although variations may exist too, as explained by heterogeneities in the way retail facilities attract users. We also show that performance improves significantly when combining multiple features in supervised learning algorithms, suggesting that the retail success of a business may depend on multiple factors.Comment: Proceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining, Chicago, 2013, Pages 793-80

Visual analysis design to support research into movement and use of space in Tallinn: A case study

We designed and applied interactive visualisation to help an urban study group investigate how suburban residents in the Tallinn Metropolitan Area (Estonia) use space in the city. We used mobile phone positioning data collected from suburban residents together with their socio-economic characteristics. Land-use data provided geo-context that helped characterise visited locations by suburban residents. Our interactive visualisation design was informed by a set of research questions framed as identification, localisation and comparison tasks. The resulting prototype offers five linked and coordinated views of spatial, temporal, socio-economic characteristics and land-use aspects of data. Brushing, sorting and filtering provide visual means to identify similarities between individuals and facilitate the identification, localisation and comparison of patterns of use of urban space. The urban study group was able to use the prototype to explore their data and address their research questions in a more flexible way than previously possible. Initial feedback was positive. The prototype was found to support the research and facilitate the discovery of patterns and relations among groups of participants and their movements