Boosting Ride Sharing With Alternative Destinations

People living in highly populated cities increasingly experience decreased quality of life due to pollution and traffic congestion. With the objective of reducing the number of circulating vehicles, we investigate a novel approach to boost ride-sharing opportunities based on the knowledge of the human activities behind individual mobility demands. We observe that in many cases the activity motivating the use of a private car (e.g., going to a shopping mall) can be performed in many different places. Therefore, when there is the possibility of sharing a ride, people having a pro-environment behavior or interested in saving money can accept to fulfill their needs at an alternative destination. We thus propose activity-based ride matching (ABRM), an algorithm aimed at matching ride requests with ride offers, possibly reaching alternative destinations where the intended activity can be performed. By analyzing two large mobility datasets extracted from a popular social network, we show that our approach could largely impact urban mobility by resulting in an increase up to 54.69% of ride-sharing opportunities with respect to a traditional destination-oriented approach. Due to the high number of ride possibilities found by ABRM, we introduce and assess a subsequent ranking step to provide the user with the top-k most relevant rides only. We discuss how ABRM parameters affect the fraction of car rides that can be saved and how the ranking function can be tuned to enforce pro-environment behaviors. This is the a pre-print version. Full version is available at the IEEE Transactions in Intelligent Transportations Systems https://ieeexplore.ieee.org/document/837006

Social or Green? A Data-Driven Approach for More Enjoyable Carpooling

Carpooling, i.e. the sharing of vehicles to reach common destinations, is often performed to reduce costs and pollution. Recent works on carpooling and journey planning take into account, besides mobility match, also social aspects and, more generally, non-monetary rewards. In line with this, we present a data-driven methodology for a more enjoyable carpooling. We introduce a measure of enjoyability based on people's interests, social links, and tendency to connect to people with similar or dissimilar interests. We devise a methodology to compute enjoyability from crowd-sourced data, and we show how this can be used on real world datasets to optimize for both mobility and enjoyability. Our methodology was tested on real data from Rome and San Francisco. We compare the results of an optimization model minimizing the number of cars, and a greedy approach maximing the enjoyability. We evaluate them in terms of cars saved, and average enjoyability of the system. We present also the results of a user study, with more than 200 users reporting an interest of 39% in the enjoyable solution. Moreoever, 24% of people declared that sharing the car with interesting people would be the primary motivation for carpooling