Faktor yang Mempengaruhi Continuation Intention Over The Top: Studi pada Disney Plus

Penggunaan layanan SVOD dan OTT menjadi salah satu kebutuhan manusia dalam memperoleh hiburan. Dalam era yang serba digital, penggunaan layanan SVOD dan OTT dibutuhkan untuk menemani pelanggan sehingga tidak merasa bosan. Objek yang difokuskan oleh peneliti adalah pada aplikasi Disney Plus Hotstar. Aplikasi ini berada pada posisi kedua dimana Netflix menjadi peringkat pertama yang paling sering digunakan. Teori yang digunakan dalam penelitian ini adalah teori konsumsi yang menjelaskan megnenai perilaku konsumtif dari pelanggan. Metode yang digunakan oleh peneliti adalah metode kuantitatif dengan menggunakan survei. Teknik analisa yang digunakan adalah dengan menggunakan structural equation model (SEM). Jumlah responden yang digunakan adalah sebanyak 17- responden Hasil menunjukkan bahwa terdapat pengaruh antara convenient navigability, binge watching, companionship, social interaction dan information seeking terhadap continuation intention pada pengguna Disney Plus. Namun, entertainment dan relaxation tidak menunjukkan adanya pengaruh yang signifikan terhadap continuation intention pada pengguna Disney Plus. Implikasi manajerial menunjukkan bahwa faktor yang mempengaruhi continuation intentnion adalah convenient navigability, binge watching, companionship, social interaction dan information seeking

Perceptions towards Cryptocurrency Adoption: A case of Saudi Arabian Citizens

The global financial market is influenced by relatively new technologies such as cryptocurrencies; namely Bitcoin, Ethereum, Litecoin, and others. Cryptocurrencies are a challenging area in finance that requires additional attention from the academic community as they can have a potentially large impact on society and the economy.</jats:p

Informational features of WhatsApp in everyday life in Madrid : an exploratory study

WhatsApp is one of the most used social media tools, but little is known about its use for everyday purposes. In this study, the informational features of WhatsApp in everyday life in Madrid are analysed through 30 semi-structured interviews, resulting in an informational typology of the messages, a description of the informational purposes of WhatsApp use and descriptions of the social use of WhatsApp. We conclude that WhatsApp allows us to deepen our understanding of the informational habits of people in everyday life

Determinants of consumer perceived trustworthiness in digital advertising of food and beverage

The advertising industry has been moving toward digital advertising with the help of internet penetration across the world. Importantly, consumers today are exposed to digital advertising with social media advertising becoming one of the most vital channels to get in touch with the consumers. However, consumer trust in social media is reported to be low although trust is not a static concept but changes over time. Hence, this research aimed to study the relationship between social media advertising and consumer perceived trustworthiness among social media users in Malaysia. Consumers’ perceived trustworthiness is examined through five dimensions of social media advertising namely personalization, electronic word- of-mouth, interactivity, informativeness, and trendiness. The research employed a quantitative research method and resulted in 415 valid respondents. The statistical results indicated that all dimensions of social media advertising have a significant relationship with consumer perceived trustworthiness. In particular, informativeness, personalization, and electronic word-of-mouth were found to have a stronger association with consumer perceived trustworthiness. These findings added to the existing marketing literature and provided valuable insights for marketers on the ways to enhance consumer perceived trustworthiness through various dimensions of social media advertising. Practically, this study will help the food and beverage industry to understand dominant factors that create consumer trustworthiness while designing their social media marketing interventions to maximize the effect of advertising to survive in a fast-changing and competitive business environment

Examining the Determinants of Facebook Continuance Intention and Addiction: The Moderating Role of Satisfaction and Trust

Social media addiction has undergone a remarkable transformation among regular users, but limited research has been conducted on exploring the antecedents of addiction. The purpose of this study is to investigate the relationship between continuance intention and addiction. Moreover, it investigates the moderating role of satisfaction and trust on the relationship between continuance intention and addiction. The developed conceptual model suggests that continuance intention is the antecedent of addiction, while satisfaction and trust act as moderators between continuance intention and addiction. The antecedents of continuance intention are emotional, informational, social, and hedonic values. A survey was conducted to collect data from 572 voluntary participants, and the analysis was performed using SPSS and AMOS. The statistical result showed the effects of emotional, informational, and hedonic values on Facebook use continuance intention, but the effect of social value was not supported. Results also confirmed a significant effect of continuance intention on Facebook addiction. Additionally, it confirmed the moderating role of satisfaction on the impact of continuance intention on Facebook addiction, but the moderating role of trust was not supported. The results of this study provide insight for Facebook users, managers, and policymakers regarding treatment and intervention for Facebook addiction. It discusses several theoretical and practical implications. In this research, we proposed a new model based on extending the associations between perceived value and continuance behaviours theory