Social contextuality and conversational recommender systems

As people continue to become more involved in both creating and consuming information, new interactive methods of retrieval are being developed. In this thesis we examine conversational approaches to recommendation, that is, the act of suggesting items to users based on the system’s understanding of them. Conversational recommendation is a recent contribution to the task of information discovery. We propose a novel approach to conversation around recommendation, examining how it is improved to work with collaborative filtering, a common recommendation algorithm. In developing new ways to recommend information to people we also examine their methods of information seeking, exploring the role of conversational recommendation, using both interview and sensed brain signals. We also look at the implications of the wealth of social and sensed information now available and how it improves the task of accurate recommendation. By allowing systems to better understand the connections between users and how their social impact can be tracked we show improved recommendation accuracy. We look at the social information around recommendations, proposing a directed influence approach between socially connected individuals, for the purpose of weighting recommendations with the wisdom of influencers. We then look at the semantic relationships that might seem to indicate wisdom (i.e. authors on a book-ranking site) to see if the ``wisdom of the few'' can be traced back to those conventionally considered wise in the area. Finally we look at ``contextuality'' (the ability of sets of contextual sensors to accurately recommend items across groups of people) in recommendation, showing that different users have very different uses for context within recommendation. This thesis shows that conversational recommendation can be generalised to work well with collaborative filtering, that social influence contributes to recommendation accuracy, and that contextual factors should not be treated the same for each user