Business Category Classification via Indistinctive Satellite Image Analysis Using Deep Learning

Satellite image analysis has numerous useful applications in various domains. Extracting their visual information has been made easier using remote sensing and deep learning technologies that intelligently interpret clear visual cues. However, satellite information has the potential for more complex tasks, such as recommending business locations and categories based on the implicit patterns and structures of the regions of interest. Nonetheless, this task is significantly more challenging due to the absence of obvious visual cues and the highly similar appearance of each location. This study aims to analyze satellite image similarity between business class categories and investigate the capabilities of state-of-the-art deep learning models for learning non-obvious visual cues. Specifically, a satellite image dataset is constructed using business locations and annotated with the business categories for image structural similarity analysis, followed by business category classification via fine-tuning of deep learning classifiers. The models are then analyzed by visualizing the features learned to determine if they could capture hidden information for such a task. Experiments show that business locations have significantly high SSIM regardless of categories, and deep learning models only recorded a top accuracy of 60%. However, feature visualization using Grad-CAM shows that the models learn biased features and disregard highly informative details such as roads. It is concluded that typical learning models and strategies are insufficient to effectively solve this complex visual problem; thus, further research should be done to formulate solutions for such non-obvious classifications with the potential to support business recommendation applications

Site Selection Using Geo-Social Media: A Study For Eateries In Lisbon

Dissertation submitted in partial fulfilment of the requirements for the Degree of Master of Science in Geospatial TechnologiesThe rise in the influx of multicultural societies, studentification, and overall population growth has positively impacted the local economy of eateries in Lisbon, Portugal. However, this has also increased retail competition, especially in tourism. The overall increase in multicultural societies has also led to an increase in multiple smaller hotspots of human-urban attraction, making the concept of just one downtown in the city a little vague. These transformations of urban cities pose a big challenge for upcoming retail and eateries store owners in finding the most optimal location to set up their shops. An optimal site selection strategy should recommend new locations that can maximize the revenues of a business. Unfortunately, with dynamically changing human-urban interactions, traditional methods like relying on census data or surveys to understand neighborhoods and their impact on businesses are no more reliable or scalable. This study aims to address this gap by using geo-social data extracted from social media platforms like Twitter, Flickr, Instagram, and Google Maps, which then acts as a proxy to the real population. Seven variables are engineered at a neighborhood level using this data: business interest, age, gender, spatial competition, spatial proximity to stores, homogeneous neighborhoods, and percentage of the native population. A Random Forest based binary classification method is then used to predict whether a Point of Interest (POI) can be a part of any neighborhood n. The results show that using only these 7 variables, an F1-Score of 83% can be achieved in classifying whether a neighborhood is good for an “eateries” POI. The methodology used in this research is made to work with open data and be generic and reproducible to any city worldwide

Site Selection of Retail Shops Based on Spatial Accessibility and Hybrid BP Neural Network

The increase of consumer income has resulted in the rapid development of the retail industry in China, which provides high market potential for retail companies worldwide. However, site selection for retail shops has been a confusing business issue in practical business decisions. In this study, a two-step hybrid model in site selection for small retail shops was proposed. The two steps were spatial accessibility evaluation and market potential estimation. The spatial accessibility of target regions was evaluated based on the improved gravity model to determine regions that lack retail shops. Then, a PCA (principal component analysis)–BP (backpropagation network) model was established to estimate the market potential in the target regions. The two-step model could determine sites with the most market potential and low competition. We conducted the experiment in Guiyang, China and considered 18 socioeconomic factors to make the site selection convincing. Through the experiment, 42 locations were determined with high business value; the locations were recommended to the new retail shops. The accuracy of the PCA–BP model was then proven satisfactory by comparing it with other regression methods. The proposed model could guide retail chains in enhancing business location planning and formulating regional development policies

Site Selection of Retail Shops Based on Spatial Accessibility and Hybrid BP Neural Network

The increase of consumer income has resulted in the rapid development of the retail industry in China, which provides high market potential for retail companies worldwide. However, site selection for retail shops has been a confusing business issue in practical business decisions. In this study, a two-step hybrid model in site selection for small retail shops was proposed. The two steps were spatial accessibility evaluation and market potential estimation. The spatial accessibility of target regions was evaluated based on the improved gravity model to determine regions that lack retail shops. Then, a PCA (principal component analysis)–BP (backpropagation network) model was established to estimate the market potential in the target regions. The two-step model could determine sites with the most market potential and low competition. We conducted the experiment in Guiyang, China and considered 18 socioeconomic factors to make the site selection convincing. Through the experiment, 42 locations were determined with high business value; the locations were recommended to the new retail shops. The accuracy of the PCA–BP model was then proven satisfactory by comparing it with other regression methods. The proposed model could guide retail chains in enhancing business location planning and formulating regional development policies