5 research outputs found
Shrinkage Estimators in Online Experiments
We develop and analyze empirical Bayes Stein-type estimators for use in the
estimation of causal effects in large-scale online experiments. While online
experiments are generally thought to be distinguished by their large sample
size, we focus on the multiplicity of treatment groups. The typical analysis
practice is to use simple differences-in-means (perhaps with covariate
adjustment) as if all treatment arms were independent. In this work we develop
consistent, small bias, shrinkage estimators for this setting. In addition to
achieving lower mean squared error these estimators retain important
frequentist properties such as coverage under most reasonable scenarios. Modern
sequential methods of experimentation and optimization such as multi-armed
bandit optimization (where treatment allocations adapt over time to prior
responses) benefit from the use of our shrinkage estimators. Exploration under
empirical Bayes focuses more efficiently on near-optimal arms, improving the
resulting decisions made under uncertainty. We demonstrate these properties by
examining seventeen large-scale experiments conducted on Facebook from April to
June 2017
End-to-end Optimization of Multistage Recommender Systems
Complex multistage recommender systems that utilize multiple stages of ranking models and non-model parameters at different stages are used to identify a set of items as output, e.g., advertisements to be delivered by an advertising network. This disclosure describes a framework to optimize the non-model parameters to improve recall, defined based on items delivered as output in comparison to groundtruth items. The optimization can be performed offline, using a simulation that takes as input candidate items and labels of items that are known positives. The optimization can improve the quality of recommendations and can reduce computational cost