Use Cases for Design Personas : A Systematic Review and New Frontiers

Personas represent the needs of users in diverse populations and impact design by endearing empathy and improving communication. While personas have been lauded for their benefits, we could locate no prior review of persona use cases in design, prompting the question: how are personas actually used to achieve these benefits? To address this question, we review 95 articles containing persona application across multiple domains, and identify software development, healthcare, and higher education as the top domains that employ personas. We then present a three-stage design hierarchy of persona usage to describe how personas are used in design tasks. Finally, we assess the increasing trend of persona initiatives aimed towards social good rather than solely commercial interests. Our findings establish a roadmap of best practices for how practitioners can innovatively employ personas to increase the value of designs and highlight avenues of using personas for socially impactful purposes.© 2022 Copyright held by the owner/author(s). Publication rights licensed to ACM. ACM ISBN 978-1-4503-9157-3/22/04. https://doi.org/10.1145/3491102.3517589fi=vertaisarvioitu|en=peerReviewed

Service Design – a Structure for Learning before Teaching

Service Design is a new learning domain where su9table teaching material is not (yet) available. Open Learning Resources, however, can readily been found. Triggered by the need for a course we developed a structure where students are guided through discovery learning and mutual teaching. We will show how we started from the students’ authentic goals and how we supported them by a simple structure of pacing the discovery process and merging theoretical understanding with practice in real life. For the second lifecycle of the course we developed and applied an open source interactive learning environment