Sampling Online Social Networks via Heterogeneous Statistics

Most sampling techniques for online social networks (OSNs) are based on a particular sampling method on a single graph, which is referred to as a statistics. However, various realizing methods on different graphs could possibly be used in the same OSN, and they may lead to different sampling efficiencies, i.e., asymptotic variances. To utilize multiple statistics for accurate measurements, we formulate a mixture sampling problem, through which we construct a mixture unbiased estimator which minimizes asymptotic variance. Given fixed sampling budgets for different statistics, we derive the optimal weights to combine the individual estimators; given fixed total budget, we show that a greedy allocation towards the most efficient statistics is optimal. In practice, the sampling efficiencies of statistics can be quite different for various targets and are unknown before sampling. To solve this problem, we design a two-stage framework which adaptively spends a partial budget to test different statistics and allocates the remaining budget to the inferred best statistics. We show that our two-stage framework is a generalization of 1) randomly choosing a statistics and 2) evenly allocating the total budget among all available statistics, and our adaptive algorithm achieves higher efficiency than these benchmark strategies in theory and experiment

Do we really need to catch them all? A new User-guided Social Media Crawling method

With the growing use of popular social media services like Facebook and Twitter it is challenging to collect all content from the networks without access to the core infrastructure or paying for it. Thus, if all content cannot be collected one must consider which data are of most importance. In this work we present a novel User-guided Social Media Crawling method (USMC) that is able to collect data from social media, utilizing the wisdom of the crowd to decide the order in which user generated content should be collected to cover as many user interactions as possible. USMC is validated by crawling 160 public Facebook pages, containing content from 368 million users including 1.3 billion interactions, and it is compared with two other crawling methods. The results show that it is possible to cover approximately 75% of the interactions on a Facebook page by sampling just 20% of its posts, and at the same time reduce the crawling time by 53%. In addition, the social network constructed from the 20% sample contains more than 75% of the users and edges compared to the social network created from all posts, and it has similar degree distribution