Graduate Student Handbook, 2002-2003

Graduate student handbook for the MS in Scientific and Technical Communication, and MA and PhD in Rhetoric and Scientific and Technical Communication programs

Graduate Student Handbook, 2005-2006

Graduate student handbook for the MS in Scientific and Technical Communication and MA and PhD in Rhetoric and Scientific and Technical Communication programs

Graduate Student Handbook, 2006-2007

Graduate handbook for the MS in Scientific and Technical Communication and MA and PhD in Rhetoric and Scientific and Technical Communication programs

Research Studies in Second Language Writing and in Contrastive Rhetoric

The major aim of this article is to review studies of second language writing. The first part deals mainly with the process of writing in the second and first languages. The second part concerns contrastive rhetoric. In this second part, the findings of research studies on the relationship of first and second language rhetoric will be presented. Included in the discussion are research studies on contrastive rhetoric in the Indonesian context. The last section of this article concludes the discussion and proposes the implementation of more research on the relationship between Indonesian rhetoric and English rhetoric in essays written by Indonesian learners of English

Visual Rhetoric in Outdoor Advertising

The paper presents a research, the aim of which is to find out how graphic expressions and visual language can be used for persuasion. The research material consists of outdoor advertisements photographed in their actual exhibition places in a city environment. Outdoor advertising media, which are used to communicate visual messages from a sender to several addressees, participate in building the visual city culture and open manifold solutions in design. The visual language used in the research material is analyzed in order to find out how advertising messages, their denotations and connotations, are constructed and how arguments used for persuasion are visualized. The first analysis is based on the knowledge and methods used in graphic design practice, which has been defined to be the process of making, choosing and arranging marks in order to convey a message. The analysis shows that different modes, techniques and visual elements are applied to attract the attention of spectators and arouse interest towards the message of an artefact. The second analysis is based on communication studies and semiotics, especially on Roman Jakobson’s theory about the functions of communication. The method of combining two analyses reveals different ways of using visual language and syntaxes to announce the excellence of an advertised product, service or subject. It also shows various types of visual arguments used in advertisements. Three types of visual rhetoric emerge from the research material. They are called brand rhetoric, personalized rhetoric and poetic rhetoric. The taxonomy of visual rhetoric exemplifies how visual language can be constructed and used for persuasion. It shows that the decisions in design influence the messages and meanings created. The research calls for further studies as regards the reception of visual rhetoric and suggests that the taxonomy of visual rhetoric could be applied in visual communication design and in the analysis of advertising messages. Keywords: Outdoor Advertisement/Advertising; Visual Rhetoric; Visual Language; Graphic Design; Visual Communication Design; Advertising Message</p