1 research outputs found
The rise of a new competitive intelligence: need of real-time competitive intelligence and the impact on decision-making
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceIn a highly turbulent competitive environment, organisations are increasingly advised to stay
agile in order to quickly adapt to threats and opportunities. To do so, competitive intelligence
is of the most relevance, but as this work shows, it is apparent that the competitive
intelligence field must adapt to the changing environment as well. Drawing up on various
literature and the insights and knowledge from experienced executives and CI professionals
through in-depth interviews, this work establishes the need for real-time competitive
intelligence and how it can improve decision-making in organisations. It finds that real-time
CI can contribute to a competitive advantage by enabling highly informed and timely decisionmaking
in organisations and provide immense value for companies’ performance