Preference Modeling in Data-Driven Product Design: Application in Visual Aesthetics

Creating a form that is attractive to the intended market audience is one of the greatest challenges in product development given the subjective nature of preference and heterogeneous market segments with potentially different product preferences. Accordingly, product designers use a variety of qualitative and quantitative research tools to assess product preferences across market segments, such as design theme clinics, focus groups, customer surveys, and design reviews; however, these tools are still limited due to their dependence on subjective judgment, and being time and resource intensive. In this dissertation, we focus on a key research question: how can we understand and predict more reliably the preference for a future product in heterogeneous markets, so that this understanding can inform designers' decision-making? We present a number of data-driven approaches to model product preference. Instead of depending on any subjective judgment from human, the proposed preference models investigate the mathematical patterns behind users’ choice and behavior. This allows a more objective translation of customers' perception and preference into analytical relations that can inform design decision-making. Moreover, these models are scalable in that they have the capacity to analyze large-scale data and model customer heterogeneity accurately across market segments. In particular, we use feature representation as an intermediate step in our preference model, so that we can not only increase the predictive accuracy of the model but also capture in-depth insight into customers' preference. We tested our data-driven approaches with applications in visual aesthetics preference. Our results show that the proposed approaches can obtain an objective measurement of aesthetic perception and preference for a given market segment. This measurement enables designers to reliably evaluate and predict the aesthetic appeal of their designs. We also quantify the relative importance of aesthetic attributes when both aesthetic attributes and functional attributes are considered by customers. This quantification has great utility in helping product designers and executives in design reviews and selection of designs. Moreover, we visualize the possible factors affecting customers' perception of product aesthetics and how these factors differ across different market segments. Those visualizations are incredibly important to designers as they relate physical design details to psychological customer reactions. The main contribution of this dissertation is to present purely data-driven approaches that enable designers to quantify and interpret more reliably the product preference. Methodological contributions include using modern probabilistic approaches and feature learning algorithms to quantitatively model the design process involving product aesthetics. These novel approaches can not only increase the predictive accuracy but also capture insights to inform design decision-making.PHDDesign ScienceUniversity of Michigan, Horace H. Rackham School of Graduate Studieshttps://deepblue.lib.umich.edu/bitstream/2027.42/145987/1/yanxinp_1.pd

Crowdsourcing for Engineering Design: Objective Evaluations and Subjective Preferences

Crowdsourcing enables designers to reach out to large numbers of people who may not have been previously considered when designing a new product, listen to their input by aggregating their preferences and evaluations over potential designs, aiming to improve ``good'' and catch ``bad'' design decisions during the early-stage design process. This approach puts human designers--be they industrial designers, engineers, marketers, or executives--at the forefront, with computational crowdsourcing systems on the backend to aggregate subjective preferences (e.g., which next-generation Brand A design best competes stylistically with next-generation Brand B designs?) or objective evaluations (e.g., which military vehicle design has the best situational awareness?). These crowdsourcing aggregation systems are built using probabilistic approaches that account for the irrationality of human behavior (i.e., violations of reflexivity, symmetry, and transitivity), approximated by modern machine learning algorithms and optimization techniques as necessitated by the scale of data (millions of data points, hundreds of thousands of dimensions). This dissertation presents research findings suggesting the unsuitability of current off-the-shelf crowdsourcing aggregation algorithms for real engineering design tasks due to the sparsity of expertise in the crowd, and methods that mitigate this limitation by incorporating appropriate information for expertise prediction. Next, we introduce and interpret a number of new probabilistic models for crowdsourced design to provide large-scale preference prediction and full design space generation, building on statistical and machine learning techniques such as sampling methods, variational inference, and deep representation learning. Finally, we show how these models and algorithms can advance crowdsourcing systems by abstracting away the underlying appropriate yet unwieldy mathematics, to easier-to-use visual interfaces practical for engineering design companies and governmental agencies engaged in complex engineering systems design.PhDDesign ScienceUniversity of Michigan, Horace H. Rackham School of Graduate Studieshttp://deepblue.lib.umich.edu/bitstream/2027.42/133438/1/aburnap_1.pd

L’Environmental Kuznets Curve nel Settore dei Rifiuti Solidi Urbani

This paper provides a specific application of the Environmental Kuznets Curve (EKC) theory in order to explain the correlation between income and household waste generation. The model highlights an U-shaped path of income-refuse relationship that verifies the existence of EKC depending on the effort of household recycling and consumption. The existence of delinking can derive by income and other socio economic variables that affect the shape of the curve. This model would be a particular application of the theory of delinking with the intent to be empirically implemented.Environmental Kuznets Curve, Waste Collection, Delinking, Waste policies

Stylizing Map Based on Examples of Representative Styling

Generally, the present disclosure is directed to stylizing a map based on one or more examples of representative styling. In particular, in some implementations, the systems and methods of the present disclosure can include or otherwise leverage one or more machine-learned models to predict map styling rules based on one or more examples of representative styling