Research 2.0: Evolving Support for the Research Landscape

4th International Conference on Open RepositoriesThis presentation was part of the session : Conference PresentationsDate: 2009-06-04 10:30 AM – 12:00 PMDate: 2009-06-04 10:30 AM – 12:00 PMWith the advance of big science and cyberinfrastructure, academic institutions are faced with the issue of how to support not just well funded initiatives, but all research projects on campus. The University of PEI Library has developed a robust framework in terms of strategy, policy, education and the development of a Virtual Research Environment (VRE) in providing support for research. UPEI is a small academic institution with undergraduate, graduate and professional programs and generates close to $20 million in research funding annually. The recently produced Research Strategic Plan includes a number of recommendations for the provision of research infrastructure, a key to the development of the Library's role in providing the services and resources in this area. This is combined with a flexible approach to funding a centralized research infrastructure and the ongoing development of an open source research platform. The platform uses a Drupal/Fedora data repository and collaborative web environment that can accommodate a wide range of research requirements and also allow research groups to get up and running with as minimal or extensive an environment as appropriate. The session will includes examples of research groups from a range of disciplines using the VRE as well as next steps for the continued support of the research enterprise

Research 2.0 : improving participation in online research communities

Web 2.0 thinking and technologies create a number of new opportunities to conduct research broadly labeled as Research 2.0. Research 2.0 is a growing area of academic and commercial interest, which includes research undertaken in online research communities. This research in progress paper explores the practice of online research communities using a case study example operated by the commercial market research company Virtual Surveys Limited (VSL) in the UK on behalf of their client United Biscuits UK Ltd. The preliminary findings are based on VSL and academics working together to improve the online research community participants’ response rate and the quality of contributions. Data collected for this study is based on meetings, participant observation, and a pilot survey of United Biscuits online research community (snackrs.com) members. Using the responses of 112 snackrs.com community members, a preliminary typology of motivational factors is proposed. This can be used to refine the recruitment and development of activities in an online research community. Also, a model for supporting online research communities to ensure longitudinal engagement based on an adaptation of Salmon’s (2004) 5 Stage Model for e-moderation is proposed, extending the 5 stages to 7 – adding the stages of selection and disengagemen

Marketing Research 2.0

Authors: Krisztián Szűcs; Erika Lázár; Péter Németh | Title: Marketing Research 2.0 | Publisher: University of Pécs Faculty of Business and Economics Department of Marketing and Tourism Pécs, 2020 | ISBN (pdf) 978-963-429-630-0 --- Marketing research always follows the trends and improves its methods according to the ever-changing demands of companies. Thus, consecutive periods, alternating between growth and decrease, enliven the days of researchers. We can already see that the mid-‘90s and the second half of the decade were an end of an era, or rather the beginning of a new chapter that has been evolving steadily until today, changing everything we had learned. The changes were hard to detect in the Hungary of the late ‘90s and the turn of the millennium, yet they had already started in the field of applied marketing research in economically developed countries. The changes presented themselves mainly due to technological development and were later amplified by the global economic crisis in the first decade of the new millennium. These two effects triggered fundamental changes in the industry and its research methods. First, the efficiency of traditional techniques and the novelty of results were questioned, then, by the years of the crisis, even the value-creating potential of research firms was disputed. The past decade witnessed a kind of renewal, that entails a significant transformation of methodologies on the one hand, while on the other, it has enforced research companies on the market to identify and augment new skills and competencies. Our book summarises this process with the main stages and levelling points while drawing upon some limitations to set our frame of reference. Consequently, we will not discuss the methodological transformation of fundamental research, the changes of mathematical and statistical devices, or the developments in B2B, and other fields of research. We will try to provide, however, insights to a wide range of topics such as the current status of consumer research, the trends setting the near future, and we will also draw a generic model that has taken the place of the former cooperation among the actors of the industry ultimately changing the points of references for researchers to appear on the market with competitive services

Moving on to research 2.0!

Bibliographie

Moving on to research 2.0!

Bibliographie

Research 2.0: How do we know about the users that do not tell us anything?

The OpenLearn initiative at the Open University offers free and open access to online material across a wide range of subjects. This material has been placed in on online environ- ment based on the Moodle learning environment together with additional tools for communicating with other users and creating knowledge maps. One of the design aims of the initiative was to be low barrier to access so all content is available without registration, though some tools and features will only work once registered. The result is that we are seeking to research a site that is publicly accessible and has a majority of users that do not iden- tify themselves, many of whom spend a short time on the site. As a further challenge the content itself is openly licensed using Creative Commons (http://creativecommons.org/) and can be taken and relocated on mirror servers, or accessed remotely through content feeds. The initiative has had to face this challenge and implemented a mixture of tracking, simplified surveys and the gathering of interesting stories. This approach has enabled us to spot interesting trends while remaining unsure about many of our users and their aims. The methods that we find we are using indicate a new style of research that can be related back to Web 2.0 as Research 2.0

Research 2.0: Improving participation in online research communities

It is still an open issue of designing and adapting (data-driven) decision support systems and data warehouses to determine relevant content and in particular (performance) measures. In fact, some classic approaches to information requirements determination such as Rockart’s critical success factors method help with structuring decision makers’ information requirements and identifying thematically appropriate measures. In many cases, however, it remains unclear which and how many measures should eventually be used. Therefore, an optimization model is presented that integrates informational and economic objectives. The model incorporates (statistic) interdependencies among measures – i. e. the information they provide about one another –, decision makers’ and reporting tools’ ability of coping with information complexity as well as negative economic effects due to measure selection and usage. We show that in general the selection policies of all-or-none or themore-the-better are not reasonable although they are often conducted in business practice. Finally, the model’s application is illustrated by the German business-to-business sales organization of a global electronics and electrical engineering company as example

Research 2.0: encouraging engagement in online market research communities

Research 2.0 is the emerging term used to describe the use of Web 2.0 platforms to conduct research with geographically dispersed participants. Research 2.0 is becoming particularly popular within the market research industry. This paper reports on engagement in and e-moderation of online research communities which are using Web 2.0 tools, specifically we draw on three case studies that are operated by a commercial market research company in the UK on behalf of their clients: easyJet plc, Telefónica O2 UK Ltd and United Biscuits UK Ltd. The study adopts an interpretivist stance focusing on the e-moderation process and uses data triangulation - online community members’ survey (465 responses), three months of observations and three focus groups with staff in the market research company. The findings drawn from the research suggest that there are fundamentally different requirements for Research 2.0 communities to the more familiar collaborative online communities