Document Archiving, Replication and Migration Container for Mobile Web Users

With the increasing use of mobile workstations for a wide variety of tasks and associated information needs, and with many variations of available networks, access to data becomes a prime consideration. This paper discusses issues of workstation mobility and proposes a solution wherein the data structures are accessed in an encapsulated form - through the Portable File System (PFS) wrapper. The paper discusses an implementation of the Portable File System, highlighting the architecture and commenting upon performance of an experimental system. Although investigations have been focused upon mobile access of WWW documents, this technique could be applied to any mobile data access situation.Comment: 5 page

Using big data for customer centric marketing

This chapter deliberates on “big data” and provides a short overview of business intelligence and emerging analytics. It underlines the importance of data for customer-centricity in marketing. This contribution contends that businesses ought to engage in marketing automation tools and apply them to create relevant, targeted customer experiences. Today’s business increasingly rely on digital media and mobile technologies as on-demand, real-time marketing has become more personalised than ever. Therefore, companies and brands are striving to nurture fruitful and long lasting relationships with customers. In a nutshell, this chapter explains why companies should recognise the value of data analysis and mobile applications as tools that drive consumer insights and engagement. It suggests that a strategic approach to big data could drive consumer preferences and may also help to improve the organisational performance.peer-reviewe