A Critical Analysis Of The State-Of-The-Art On Automated Detection Of Deceptive Behavior In Social Media

Recently, a large body of research has been devoted to examine the user behavioral patterns and the business implications of social media. However, relatively little research has been conducted regarding users’ deceptive activities in social media; these deceptive activities may hinder the effective application of the data collected from social media to perform e-marketing and initiate business transformation in general. One of the main contributions of this paper is the critical analysis of the possible forms of deceptive behavior in social media and the state-of-the-art technologies for automated deception detection in social media. Based on the proposed taxonomy of major deception types, the assumptions, advantages, and disadvantages of the popular deception detection methods are analyzed. Our critical analysis shows that deceptive behavior may evolve over time, and so making it difficult for the existing methods to effectively detect social media spam. Accordingly, another main contribution of this paper is the design and development of a generic framework to combat dynamic deceptive activities in social media. The managerial implication of our research is that business managers or marketers will develop better insights about the possible deceptive behavior in social media before they tap into social media to collect and generate market intelligence. Moreover, they can apply the proposed adaptive deception detection framework to more effectively combat the ever increasing and evolving deceptive activities in social medi

The Design of Trust Networks

One can use trust networks to find trustworthy information, people, products, and services on public networks. Hence, they have the potential to combine the advantages of search, recommendation systems, and social networks. But proper design and correct incentives are critical to the success of such networks. In this paper, I propose a trust network architecture that emphasizes simplicity and robustness. I propose a trust network with constrained trust relationships and design a decentralized search and recommendation process. I create both informational and monetary incentives to encourage joining the network, to investigate and discover other trustworthy agents, and to make commitments to them by trusting them, by insuring them, or even by directly investing in them. I show that making the correct judgments about trustworthiness of others and reporting it truthfully are the optimum strategies since they reward the agents both with information by providing access to more of the network and with monetary payments by paying them for their services as information intermediaries. The extensive income potential from the trust connections creates strong incentives to join the network, to create reliable trust connections, and to report them truthfully