Perancangan Knowledge Management System Menggunakan Tools "Book Review": Studi Kasus pada Universitas Bina Nusantara

The role of knowledge in developing and maintaining an organization has been strongly regarded as a very important asset. Bina Nusantara University is one of the universities that is aware of the importance of book as main knowledge media in the learning process. Reviewing books and sharing the results can be a major resource to perform maintenance on knowledge and accelerate the learning process. A problem that occurs in Bina Nusantara University is no application to do Book Reviews. There are no tools that facilitate discussion between book reviewer and book review reader. The purpose of this research is to design features of Book Review on Knowledge Management System (KMS) in Bina Nusantara University. It is expected that book review features are useful for faculty members and staffs in doing book reviews. The methodology used in this study is literature study and design a KMS application using Microsoft SharePoint 2010 technology. Conclusion of this research is the application of KMS Book Review in Bina Nusantara University can encourage book reviewers and facilitate book review readers to discuss and interact more optimally

Conceptualizing the Electronic Word-of-Mouth Process: What We Know and Need to Know About eWOM Creation, Exposure, and Evaluation

Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable effects on the company bottom line, yet it remains an over-labeled and under-theorized concept. Thus, marketers could benefit from a practical, science-based roadmap to maximize its business value. Building on the consumer motivation–opportunity–ability framework, this study conceptualizes three distinct stages in the eWOM process: eWOM creation, eWOM exposure, and eWOM evaluation. For each stage, we adopt a dual lens—from the perspective of the consumer (who sends and receives eWOM) and that of the marketer (who amplifies and manages eWOM for business results)—to synthesize key research insights and propose a research agenda based on a multidisciplinary systematic review of 1050 academic publications on eWOM published between 1996 and 2019. We conclude with a discussion of the future of eWOM research and practice