Dynamics, robustness and fragility of trust

Trust is often conveyed through delegation, or through recommendation. This makes the trust authorities, who process and publish trust recommendations, into an attractive target for attacks and spoofing. In some recent empiric studies, this was shown to lead to a remarkable phenomenon of *adverse selection*: a greater percentage of unreliable or malicious web merchants were found among those with certain types of trust certificates, then among those without. While such findings can be attributed to a lack of diligence in trust authorities, or even to conflicts of interest, our analysis of trust dynamics suggests that public trust networks would probably remain vulnerable even if trust authorities were perfectly diligent. The reason is that the process of trust building, if trust is not breached too often, naturally leads to power-law distributions: the rich get richer, the trusted attract more trust. The evolutionary processes with such distributions, ubiquitous in nature, are known to be robust with respect to random failures, but vulnerable to adaptive attacks. We recommend some ways to decrease the vulnerability of trust building, and suggest some ideas for exploration.Comment: 17 pages; simplified the statement and the proof of the main theorem; FAST 200

The influence of national culture on the attitude towards mobile recommender systems

This is the post-print version of the final paper published in Technological Forecasting and Social Change. The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2013 Elsevier B.V.This study aimed to identify factors that influence user attitudes towards mobile recommender systems and to examine how these factors interact with cultural values to affect attitudes towards this technology. Based on the theory of reasoned action, belief factors for mobile recommender systems are identified in three dimensions: functional, contextual, and social. Hypotheses explaining different impacts of cultural values on the factors affecting attitudes were also proposed. The research model was tested based on data collected in China, South Korea, and the United Kingdom. Findings indicate that functional and social factors have significant impacts on user attitudes towards mobile recommender systems. The relationships between belief factors and attitudes are moderated by two cultural values: collectivism and uncertainty avoidance. The theoretical and practical implications of applying theory of reasoned action and innovation diffusion theory to explain the adoption of new technologies in societies with different cultures are also discussed.National Research Foundation of Korea Grant funded by the Korean governmen

Hete-CF: Social-Based Collaborative Filtering Recommendation using Heterogeneous Relations

Collaborative filtering algorithms haven been widely used in recommender systems. However, they often suffer from the data sparsity and cold start problems. With the increasing popularity of social media, these problems may be solved by using social-based recommendation. Social-based recommendation, as an emerging research area, uses social information to help mitigate the data sparsity and cold start problems, and it has been demonstrated that the social-based recommendation algorithms can efficiently improve the recommendation performance. However, few of the existing algorithms have considered using multiple types of relations within one social network. In this paper, we investigate the social-based recommendation algorithms on heterogeneous social networks and proposed Hete-CF, a Social Collaborative Filtering algorithm using heterogeneous relations. Distinct from the exiting methods, Hete-CF can effectively utilize multiple types of relations in a heterogeneous social network. In addition, Hete-CF is a general approach and can be used in arbitrary social networks, including event based social networks, location based social networks, and any other types of heterogeneous information networks associated with social information. The experimental results on two real-world data sets, DBLP (a typical heterogeneous information network) and Meetup (a typical event based social network) show the effectiveness and efficiency of our algorithm

Deep Learning based Recommender System: A Survey and New Perspectives

With the ever-growing volume of online information, recommender systems have been an effective strategy to overcome such information overload. The utility of recommender systems cannot be overstated, given its widespread adoption in many web applications, along with its potential impact to ameliorate many problems related to over-choice. In recent years, deep learning has garnered considerable interest in many research fields such as computer vision and natural language processing, owing not only to stellar performance but also the attractive property of learning feature representations from scratch. The influence of deep learning is also pervasive, recently demonstrating its effectiveness when applied to information retrieval and recommender systems research. Evidently, the field of deep learning in recommender system is flourishing. This article aims to provide a comprehensive review of recent research efforts on deep learning based recommender systems. More concretely, we provide and devise a taxonomy of deep learning based recommendation models, along with providing a comprehensive summary of the state-of-the-art. Finally, we expand on current trends and provide new perspectives pertaining to this new exciting development of the field.Comment: The paper has been accepted by ACM Computing Surveys. https://doi.acm.org/10.1145/328502