Multiangle social network recommendation algorithms and similarity network evaluation

Multiangle social network recommendation algorithms (MSN) and a new assessmentmethod, called similarity network evaluation (SNE), are both proposed. From the viewpoint of six dimensions, the MSN are classified into six algorithms, including user-based algorithmfromresource point (UBR), user-based algorithmfromtag point (UBT), resource-based algorithm fromtag point (RBT), resource-based algorithm from user point (RBU), tag-based algorithm from resource point (TBR), and tag-based algorithm from user point (TBU). Compared with the traditional recall/precision (RP) method, the SNE is more simple, effective, and visualized. The simulation results show that TBR and UBR are the best algorithms, RBU and TBU are the worst ones, and UBT and RBT are in the medium levels

Does Social Media Influence Consumer Buying Behavior? An Investigation Of Recommendations And Purchases

This research investigates consumers who made a purchase of an item based on the recommendation of a peer or contact via social media (e.g., Facebook; Twitter). Using a sample of 249 consumer purchases, this research analyzes the type of product purchased, the cost of the item, and numerous other product dimensions related to the purchase. Results of the study, along with direction for future research, are presented

Recommendations based on social links

The goal of this chapter is to give an overview of recent works on the development of social link-based recommender systems and to offer insights on related issues, as well as future directions for research. Among several kinds of social recommendations, this chapter focuses on recommendations, which are based on users’ self-defined (i.e., explicit) social links and suggest items, rather than people of interest. The chapter starts by reviewing the needs for social link-based recommendations and studies that explain the viability of social networks as useful information sources. Following that, the core part of the chapter dissects and examines modern research on social link-based recommendations along several dimensions. It concludes with a discussion of several important issues and future directions for social link-based recommendation research

Applying reranking strategies to route recommendation using sequence-aware evaluation

Venue recommendation approaches have become particularly useful nowadays due to the increasing number of users registered in location-based social networks (LBSNs), applications where it is possible to share the venues someone has visited and establish connections with other users in the system. Besides, the venue recommendation problem has certain characteristics that differ from traditional recommendation, and it can also benefit from other contextual aspects to not only recommend independent venues, but complete routes or venue sequences of related locations. Hence, in this paper, we investigate the problem of route recommendation under the perspective of generating a sequence of meaningful locations for the users, by analyzing both their personal interests and the intrinsic relationships between the venues. We divide this problem into three stages, proposing general solutions to each case: First, we state a general methodology to derive user routes from LBSNs datasets that can be applied in as many scenarios as possible; second, we define a reranking framework that generate sequences of items from recommendation lists using different techniques; and third, we propose an evaluation metric that captures both accuracy and sequentiality at the same time. We report our experiments on several LBSNs datasets and by means of different recommendation quality metrics and algorithms. As a result, we have found that classical recommender systems are comparable to specifically tailored algorithms for this task, although exploiting the temporal dimension, in general, helps on improving the performance of these techniques; additionally, the proposed reranking strategies show promising results in terms of finding a trade-off between relevance, sequentiality, and distance, essential dimensions in both venue and route recommendation tasksThis work has been funded by the Ministerio de Ciencia, Innovación y Universidades (reference: TIN2016-80630-P) and by the European Social Fund (ESF), within the 2017 call for predoctoral contract

The influence of national culture on the attitude towards mobile recommender systems

This is the post-print version of the final paper published in Technological Forecasting and Social Change. The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2013 Elsevier B.V.This study aimed to identify factors that influence user attitudes towards mobile recommender systems and to examine how these factors interact with cultural values to affect attitudes towards this technology. Based on the theory of reasoned action, belief factors for mobile recommender systems are identified in three dimensions: functional, contextual, and social. Hypotheses explaining different impacts of cultural values on the factors affecting attitudes were also proposed. The research model was tested based on data collected in China, South Korea, and the United Kingdom. Findings indicate that functional and social factors have significant impacts on user attitudes towards mobile recommender systems. The relationships between belief factors and attitudes are moderated by two cultural values: collectivism and uncertainty avoidance. The theoretical and practical implications of applying theory of reasoned action and innovation diffusion theory to explain the adoption of new technologies in societies with different cultures are also discussed.National Research Foundation of Korea Grant funded by the Korean governmen