Relational Collaborative Filtering:Modeling Multiple Item Relations for Recommendation

Existing item-based collaborative filtering (ICF) methods leverage only the relation of collaborative similarity. Nevertheless, there exist multiple relations between items in real-world scenarios. Distinct from the collaborative similarity that implies co-interact patterns from the user perspective, these relations reveal fine-grained knowledge on items from different perspectives of meta-data, functionality, etc. However, how to incorporate multiple item relations is less explored in recommendation research. In this work, we propose Relational Collaborative Filtering (RCF), a general framework to exploit multiple relations between items in recommender system. We find that both the relation type and the relation value are crucial in inferring user preference. To this end, we develop a two-level hierarchical attention mechanism to model user preference. The first-level attention discriminates which types of relations are more important, and the second-level attention considers the specific relation values to estimate the contribution of a historical item in recommending the target item. To make the item embeddings be reflective of the relational structure between items, we further formulate a task to preserve the item relations, and jointly train it with the recommendation task of preference modeling. Empirical results on two real datasets demonstrate the strong performance of RCF. Furthermore, we also conduct qualitative analyses to show the benefits of explanations brought by the modeling of multiple item relations

Modeling the Dynamics of Consumer Behavior from Massive Interaction Data

Recent technological innovations (e.g. e-commerce platforms, automated retail stores) have enabled dramatic changes in people's shopping experiences, as well as the accessibility to incredible volumes of consumer-product interaction data. As a result, machine learning (ML) systems can be widely developed to help people navigate relevant information and make decisions. Traditional ML systems have achieved great success on various well-defined problems such as speech recognition and facial recognition. Unlike these tasks where datasets and objectives are clearly benchmarked, modeling consumer behavior can be rather complicated; for example, consumer activities can be affected by real-time shopping contexts, collected interaction data can be noisy and biased, interests from multiple parties (both consumers and producers) can be involved in the predictive objectives.The primary goal of this dissertation is to address the obstacles in modeling consumer activities through computational approaches, but with careful considerations from economic and societal perspectives. Intellectually, such models help us to understand the forces that guide consumer behavior. Methodologically, I build algorithms capable of processing massive interaction datasets by connecting well-developed ML techniques and well-established economic theories. Practically, my work has applications ranging from recommender systems, e-commerce and business intelligence