Real-time influence maximization on dynamic social streams

Influence maximization (IM), which selects a set of $k$ users (called seeds) to maximize the influence spread over a social network, is a fundamental problem in a wide range of applications such as viral marketing and network monitoring. Existing IM solutions fail to consider the highly dynamic nature of social influence, which results in either poor seed qualities or long processing time when the network evolves. To address this problem, we define a novel IM query named Stream Influence Maximization (SIM) on social streams. Technically, SIM adopts the sliding window model and maintains a set of $k$ seeds with the largest influence value over the most recent social actions. Next, we propose the Influential Checkpoints (IC) framework to facilitate continuous SIM query processing. The IC framework creates a checkpoint for each window slide and ensures an $\varepsilon$-approximate solution. To improve its efficiency, we further devise a Sparse Influential Checkpoints (SIC) framework which selectively keeps $O(\frac{\log{N}}{\beta})$ checkpoints for a sliding window of size $N$ and maintains an $\frac{\varepsilon(1-\beta)}{2}$-approximate solution. Experimental results on both real-world and synthetic datasets confirm the effectiveness and efficiency of our proposed frameworks against the state-of-the-art IM approaches.Comment: An extended version of VLDB 2017 paper "Real-Time Influence Maximization on Dynamic Social Streams", 14 page

Human-Centric Cyber Social Computing Model for Hot-Event Detection and Propagation

The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.Microblogging networks have gained popularity in recent years as a platform enabling expressions of human emotions, through which users can conveniently produce contents on public events, breaking news, and/or products. Subsequently, microblogging networks generate massive amounts of data that carry opinions and mass sentiment on various topics. Herein, microblogging is regarded as a useful platform for detecting and propagating new hot events. It is also a useful channel for identifying high-quality posts, popular topics, key interests, and high-influence users. The existence of noisy data in the traditional social media data streams enforces to focus on human-centric computing. This paper proposes a human-centric social computing (HCSC) model for hot-event detection and propagation in microblogging networks. In the proposed HCSC model, all posts and users are preprocessed through hypertext induced topic search (HITS) for determining high-quality subsets of the users, topics, and posts. Then, a latent Dirichlet allocation (LDA)-based multiprototype user topic detection method is used for identifying users with high influence in the network. Furthermore, an influence maximization is used for final determination of influential users based on the user subsets. Finally, the users mined by influence maximization process are generated as the influential user sets for specific topics. Experimental results prove the superiority of our HCSC model against similar models of hot-event detection and information propagation

Clustering Memes in Social Media

The increasing pervasiveness of social media creates new opportunities to study human social behavior, while challenging our capability to analyze their massive data streams. One of the emerging tasks is to distinguish between different kinds of activities, for example engineered misinformation campaigns versus spontaneous communication. Such detection problems require a formal definition of meme, or unit of information that can spread from person to person through the social network. Once a meme is identified, supervised learning methods can be applied to classify different types of communication. The appropriate granularity of a meme, however, is hardly captured from existing entities such as tags and keywords. Here we present a framework for the novel task of detecting memes by clustering messages from large streams of social data. We evaluate various similarity measures that leverage content, metadata, network features, and their combinations. We also explore the idea of pre-clustering on the basis of existing entities. A systematic evaluation is carried out using a manually curated dataset as ground truth. Our analysis shows that pre-clustering and a combination of heterogeneous features yield the best trade-off between number of clusters and their quality, demonstrating that a simple combination based on pairwise maximization of similarity is as effective as a non-trivial optimization of parameters. Our approach is fully automatic, unsupervised, and scalable for real-time detection of memes in streaming data.Comment: Proceedings of the 2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM'13), 201

Robust Densest Subgraph Discovery

Dense subgraph discovery is an important primitive in graph mining, which has a wide variety of applications in diverse domains. In the densest subgraph problem, given an undirected graph $G=(V,E)$ with an edge-weight vector $w=(w_e)_{e\in E}$, we aim to find $S\subseteq V$ that maximizes the density, i.e., $w(S)/|S|$, where $w(S)$ is the sum of the weights of the edges in the subgraph induced by $S$. Although the densest subgraph problem is one of the most well-studied optimization problems for dense subgraph discovery, there is an implicit strong assumption; it is assumed that the weights of all the edges are known exactly as input. In real-world applications, there are often cases where we have only uncertain information of the edge weights. In this study, we provide a framework for dense subgraph discovery under the uncertainty of edge weights. Specifically, we address such an uncertainty issue using the theory of robust optimization. First, we formulate our fundamental problem, the robust densest subgraph problem, and present a simple algorithm. We then formulate the robust densest subgraph problem with sampling oracle that models dense subgraph discovery using an edge-weight sampling oracle, and present an algorithm with a strong theoretical performance guarantee. Computational experiments using both synthetic graphs and popular real-world graphs demonstrate the effectiveness of our proposed algorithms.Comment: 10 pages; Accepted to ICDM 201