93,694 research outputs found

    Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposal

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    The purpose of this paper is to understand, with an emphasis on the psychological perspective of the research problem, the consumer's adoption and use of a certain web site recommendation system as well as the main psychological outcomes involved. The approach takes the form of theoretical modelling. Findings: A conceptual model is proposed and discussed. A total of 20 research propositions are theoretically analyzed and justified. Research limitations/implications: The theoretical discussion developed here is not empirically validated. This represents an opportunity for future research. Practical implications: The ideas extracted from the discussion of the conceptual model should be a help for recommendation systems designers and web site managers, so that they may be more aware, when working with such systems, of the psychological process consumers undergo when interacting with them. In this regard, numerous practical reflections and suggestions are presented

    Geoportals: an internet marketing perspective

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    A geoportal is a web site that presents an entry point to geo-products (including geo-data) on the web. Despite their importance in (spatial) data infrastructures, literature suggest stagnating or even declining trends in visitor numbers. In this paper relevant ideas and techniques for improving performance are derived from internet marketing literature. We tested the extent to which these ideas are already applied in practice through a survey among 48 geoportals worldwide. Results show in many cases positive correlation with trends in visitor numbers. The ideas can be useful for geoportal managers developing their marketing strateg

    Food and Beverage Marketing on California High School Campuses Survey: Findings and Recommendations

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    Assesses marketing of food and beverages at 20 California public high schools. Provides recommendations for eliminating commercial influences that promote unhealthy foods and beverages, consumer education, and establishing business partnership guidelines

    International co-ordination of e-commerce

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    Despite the world-wide stock market breakdown of the internet economy in the year 2001, the new information and communication technologies will enable firms to integrate world-wide e-commerce in their business. This will facilitate the entry of firms in every connected country into international markets and perhaps value up their market position. Therefore, the world-wide use of information and communications technology, in particular e-commerce is fostered. To attain this, there are lot of attempts to regulate the e-economy on an international level as there are uncertainties in legal certainty, data protection or the digital divide between industrialised and development countries. The paper addresses this topic and shows which playing fields of co-ordination in e-commerce are relevant in general and how they are recently implemented in international co-ordination activities by various organisations and states e.g., the European Union, the United States or the WTO.e-commerce; internatioal coordination

    Increasing Competitiveness through Strengthening Regional Industrial Clusters: Middle Tennessee Marketing Region

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    Final Presentation Summary of the Entire Study: After reviewing the broader socioeconomic dynamics and workforce issues in the Middle Tennessee Marketing Region, this study, commissioned by Middle Tennessee Industrial Development Association in Nashville, identifies regional industrial clusters and provides a detailed assessment of target industry clusters to present a detailed roadmap for the competitive regional economic development initiatives.

    Issues Related to the Emergence of the Information Superhighway and California Societal Changes, IISTPS Report 96-4

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    The Norman Y. Mineta International Institute for Surface Transportation Policy Studies (IISTPS) at San JosĂ© State University (SJSU) conducted this project to review the continuing development of the Internet and the Information Superhighway. Emphasis was placed on an examination of the impact on commuting and working patterns in California, and an analysis of how public transportation agencies, including Caltrans, might take advantage of the new communications technologies. The document reviews the technology underlying the current Internet “structure” and examines anticipated developments. It is important to note that much of the research for this limited-scope project was conducted during 1995, and the topic is so rapidly evolving that some information is almost automatically “dated.” The report also examines how transportation agencies are basically similar in structure and function to other business entities, and how they can continue to utilize the emerging technologies to improve internal and external communications. As part of a detailed discussion of specific transportation agency functions, it is noted that the concept of a “Roundtable Forum,” growing out of developments in Concurrent Engineering, can provide an opportunity for representatives from multiple jurisdictions to utilize the Internet for more coordinated decision-making. The report also included an extensive analysis of demographic trends in California in recent years, such as commute and recreational activities, and identifies how the emerging technologies may impact future changes

    E-logistics of agribusiness organisations

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    Logistics is one of the most important agribusiness functions due to the idiosyncrasy of food products and the structure of food supply chain. Companies in the food sector typically operate with poor production forecasting, inefficient inventory management, lack of coordination with supply partners. Further, markets are characterised by stern competition, increasing consumer demands and stringent regulation for food quality and safety. Large agribusiness corporations have already turned to e-logistics solutions as a means to sustain competitive advantage and meet consumer demands. There are four types of e-logistics applications: (a) Vertical alliances where supply partners forge long-term strategic alliances based on electronic sharing of critical logistics information such as sales forecasts and inventory volume. Vertical alliances often apply supply chain management (SCM) which is concerned with the relationship between a company and its suppliers and customers. The prime characteristic of SCM is interorganizational coordination: agribusiness companies working jointly with their customers and suppliers to integrate activities along the supply chain to effectively supply food products to customers. E-logistics solutions engender the systematic integration among supply partners by allowing more efficient and automatic information flow. (b) e-tailing, in which retailers give consumers the ability to order food such as groceries from home electronically i.e. using the Internet and the subsequent delivery of those ordered goods at home. (c) Efficient Foodservice Response (EFR), which is a strategy designed to enable foodservice industry to achieve profitable growth by looking at ways to save money for each level of the supply chain by eliminating inefficient practices. EFR provides solutions to common logistics problems, such as transactional inefficiency, inefficient plant scheduling, out-of-stocks, and expedited transportation. (d) Contracting, a means of coordinating procurement of food, beverages and their associated supplies. Many markets and supply chains in agriculture are buyer-driven where the buyers in the market tend to set prices and terms of trade. Those terms can include the use of electronic means of communication to support automatic replenishment of goods, management of supply and inventory. The results of the current applications of e-logistics in food sector are encouraging for Greek agribusiness. Companies need to become aware of and evaluate the value-added by those applications which are a sustainable competitive advantage, optimisation of supply chain flows, and meeting consumer demands and food safety regulations. E-business diffusion has shown that typically first-movers gain a significant competitive advantage and the rest companies either eventually adopt the new systems or see a significant decline in their trading partners and perish. E-logistics solutions typically require huge investments in hardware and software and skilled personnel, which is an overt barrier for most Greek companies. Large companies typically are first-movers but small and medium enterprises (SMEs) need institutional support in order to become aware that e-logistics systems can be fruitful for them as well
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