2 research outputs found
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Recommender Systems and Misinformation: The Problem or the Solution?
Recommender Systems have been pointed as one of the major culprits of misinformation spreading in the digital sphere. These systems have recently gone under heavy criticism for promoting the creation of filter bubbles, lowering the diversity of information users are exposed to and the social contacts they create. This influences the dynamics of social news sharing, and particularly the ways misinformation initiates and propagates. However, while Recommender Systems have been accused of fuelling the spread of misinformation, it is still unclear which particular types of recommender algorithms are more prone to recommend misinforming news, and if, and how, existing recommendation algorithms and evaluation metrics, can be modified or adapted to mitigate the misinformation spreading effect. In this position paper, we describe some of the key challenges behind assessing and measuring the effect of existing recommendation algorithms on the recommendation of misinforming articles and how such algorithms could be adapted, modified, and evaluated to counter this effect based on existing social science and psychology research
Factors Influencing Customer Satisfaction towards E-shopping in Malaysia
Online shopping or e-shopping has changed the world of business and quite a few people have
decided to work with these features. What their primary concerns precisely and the responses from
the globalisation are the competency of incorporation while doing their businesses. E-shopping has
also increased substantially in Malaysia in recent years. The rapid increase in the e-commerce
industry in Malaysia has created the demand to emphasize on how to increase customer satisfaction
while operating in the e-retailing environment. It is very important that customers are satisfied with
the website, or else, they would not return. Therefore, a crucial fact to look into is that companies
must ensure that their customers are satisfied with their purchases that are really essential from the ecommerce’s
point of view. With is in mind, this study aimed at investigating customer satisfaction
towards e-shopping in Malaysia. A total of 400 questionnaires were distributed among students
randomly selected from various public and private universities located within Klang valley area.
Total 369 questionnaires were returned, out of which 341 questionnaires were found usable for
further analysis. Finally, SEM was employed to test the hypotheses. This study found that customer
satisfaction towards e-shopping in Malaysia is to a great extent influenced by ease of use, trust,
design of the website, online security and e-service quality. Finally, recommendations and future
study direction is provided.
Keywords: E-shopping, Customer satisfaction, Trust, Online security, E-service quality, Malaysia