Privacy Management and Optimal Pricing in People-Centric Sensing

With the emerging sensing technologies such as mobile crowdsensing and Internet of Things (IoT), people-centric data can be efficiently collected and used for analytics and optimization purposes. This data is typically required to develop and render people-centric services. In this paper, we address the privacy implication, optimal pricing, and bundling of people-centric services. We first define the inverse correlation between the service quality and privacy level from data analytics perspectives. We then present the profit maximization models of selling standalone, complementary, and substitute services. Specifically, the closed-form solutions of the optimal privacy level and subscription fee are derived to maximize the gross profit of service providers. For interrelated people-centric services, we show that cooperation by service bundling of complementary services is profitable compared to the separate sales but detrimental for substitutes. We also show that the market value of a service bundle is correlated with the degree of contingency between the interrelated services. Finally, we incorporate the profit sharing models from game theory for dividing the bundling profit among the cooperative service providers.Comment: 16 page

Quality of Information in Mobile Crowdsensing: Survey and Research Challenges

Smartphones have become the most pervasive devices in people's lives, and are clearly transforming the way we live and perceive technology. Today's smartphones benefit from almost ubiquitous Internet connectivity and come equipped with a plethora of inexpensive yet powerful embedded sensors, such as accelerometer, gyroscope, microphone, and camera. This unique combination has enabled revolutionary applications based on the mobile crowdsensing paradigm, such as real-time road traffic monitoring, air and noise pollution, crime control, and wildlife monitoring, just to name a few. Differently from prior sensing paradigms, humans are now the primary actors of the sensing process, since they become fundamental in retrieving reliable and up-to-date information about the event being monitored. As humans may behave unreliably or maliciously, assessing and guaranteeing Quality of Information (QoI) becomes more important than ever. In this paper, we provide a new framework for defining and enforcing the QoI in mobile crowdsensing, and analyze in depth the current state-of-the-art on the topic. We also outline novel research challenges, along with possible directions of future work.Comment: To appear in ACM Transactions on Sensor Networks (TOSN

Cheating-Resilient Incentive Scheme for Mobile Crowdsensing Systems

Mobile Crowdsensing is a promising paradigm for ubiquitous sensing, which explores the tremendous data collected by mobile smart devices with prominent spatial-temporal coverage. As a fundamental property of Mobile Crowdsensing Systems, temporally recruited mobile users can provide agile, fine-grained, and economical sensing labors, however their self-interest cannot guarantee the quality of the sensing data, even when there is a fair return. Therefore, a mechanism is required for the system server to recruit well-behaving users for credible sensing, and to stimulate and reward more contributive users based on sensing truth discovery to further increase credible reporting. In this paper, we develop a novel Cheating-Resilient Incentive (CRI) scheme for Mobile Crowdsensing Systems, which achieves credibility-driven user recruitment and payback maximization for honest users with quality data. Via theoretical analysis, we demonstrate the correctness of our design. The performance of our scheme is evaluated based on extensive realworld trace-driven simulations. Our evaluation results show that our scheme is proven to be effective in terms of both guaranteeing sensing accuracy and resisting potential cheating behaviors, as demonstrated in practical scenarios, as well as those that are intentionally harsher

Incentive Mechanisms for Participatory Sensing: Survey and Research Challenges

Participatory sensing is a powerful paradigm which takes advantage of smartphones to collect and analyze data beyond the scale of what was previously possible. Given that participatory sensing systems rely completely on the users' willingness to submit up-to-date and accurate information, it is paramount to effectively incentivize users' active and reliable participation. In this paper, we survey existing literature on incentive mechanisms for participatory sensing systems. In particular, we present a taxonomy of existing incentive mechanisms for participatory sensing systems, which are subsequently discussed in depth by comparing and contrasting different approaches. Finally, we discuss an agenda of open research challenges in incentivizing users in participatory sensing.Comment: Updated version, 4/25/201

TIMCC: On Data Freshness in Privacy-Preserving Incentive Mechanism Design for Continuous Crowdsensing Using Reverse Auction

© 2013 IEEE. As an emerging paradigm that leverages the wisdom and efforts of the crowd, mobile crowdsensing has shown its great potential to collect distributed data. The crowd may incur such costs and risks as energy consumption, memory consumption, and privacy leakage when performing various tasks, so they may not be willing to participate in crowdsensing tasks unless they are well-paid. Hence, a proper privacy-preserving incentive mechanism is of great significance to motivate users to join, which has attracted a lot of research efforts. Most of the existing works regard tasks as one-shot tasks, which may not work very well for the type of tasks that requires continuous monitoring, e.g., WIFI signal sensing, where the WiFi signal may vary over time, and users are required to contribute continuous efforts. The incentive mechanism for continuous crowdsensing has yet to be investigated, where the corresponding tasks need continuous efforts of users, and the freshness of the sensed data is very important. In this paper, we design TIMCC, a privacy-preserving incentive mechanism for continuous crowdsensing. In contrast to most existing studies that treat tasks as one-shot tasks, we consider the tasks that require users to contribute continuous efforts, where the freshness of data is a key factor impacting the value of data, which further determines the rewards. We introduce a metric named age of data that is defined as the amount of time elapsed since the generation of the data to capture the freshness of data. We adopt the reverse auction framework to model the connection between the platform and the users. We prove that the proposed mechanism satisfies individual rationality, computational efficiency, and truthfulness. Simulation results further validate our theoretical analysis and the effectiveness of the proposed mechanism