Similarity Measure Development for Case-Based Reasoning- A Data-driven Approach

In this paper, we demonstrate a data-driven methodology for modelling the local similarity measures of various attributes in a dataset. We analyse the spread in the numerical attributes and estimate their distribution using polynomial function to showcase an approach for deriving strong initial value ranges of numerical attributes and use a non-overlapping distribution for categorical attributes such that the entire similarity range [0,1] is utilized. We use an open source dataset for demonstrating modelling and development of the similarity measures and will present a case-based reasoning (CBR) system that can be used to search for the most relevant similar cases

Network Model Selection for Task-Focused Attributed Network Inference

Networks are models representing relationships between entities. Often these relationships are explicitly given, or we must learn a representation which generalizes and predicts observed behavior in underlying individual data (e.g. attributes or labels). Whether given or inferred, choosing the best representation affects subsequent tasks and questions on the network. This work focuses on model selection to evaluate network representations from data, focusing on fundamental predictive tasks on networks. We present a modular methodology using general, interpretable network models, task neighborhood functions found across domains, and several criteria for robust model selection. We demonstrate our methodology on three online user activity datasets and show that network model selection for the appropriate network task vs. an alternate task increases performance by an order of magnitude in our experiments

Co-Following on Twitter

We present an in-depth study of co-following on Twitter based on the observation that two Twitter users whose followers have similar friends are also similar, even though they might not share any direct links or a single mutual follower. We show how this observation contributes to (i) a better understanding of language-agnostic user classification on Twitter, (ii) eliciting opportunities for Computational Social Science, and (iii) improving online marketing by identifying cross-selling opportunities. We start with a machine learning problem of predicting a user's preference among two alternative choices of Twitter friends. We show that co-following information provides strong signals for diverse classification tasks and that these signals persist even when (i) the most discriminative features are removed and (ii) only relatively "sparse" users with fewer than 152 but more than 43 Twitter friends are considered. Going beyond mere classification performance optimization, we present applications of our methodology to Computational Social Science. Here we confirm stereotypes such as that the country singer Kenny Chesney (@kennychesney) is more popular among @GOP followers, whereas Lady Gaga (@ladygaga) enjoys more support from @TheDemocrats followers. In the domain of marketing we give evidence that celebrity endorsement is reflected in co-following and we demonstrate how our methodology can be used to reveal the audience similarities between Apple and Puma and, less obviously, between Nike and Coca-Cola. Concerning a user's popularity we find a statistically significant connection between having a more "average" followership and having more followers than direct rivals. Interestingly, a \emph{larger} audience also seems to be linked to a \emph{less diverse} audience in terms of their co-following.Comment: full version of a short paper at Hypertext 201

Interactive product catalogue with user preference tracking

In the context of m-commerce, small screen size poses serious difficulty for users to browse effectively through a product catalogue, given the limited number of products that may be presented on-screen. Despite the availability of search engines, filters and recommender systems to aid users, these techniques focus on a narrow segment of product offering. The users are thus denied the opportunity to do a more expansive exploration of the products available. This paper describes a novel approach to overcome the constraints of small screen size. Through integration of a product catalogue with a recommender system, an adaptive system has been created that guides users through the process of product browsing. An original technique has been developed to cluster similar positive examples together to identify areas of interest of a user. The performance of this technique has been evaluated and the results proved to be promising