3,170 research outputs found
Folks in Folksonomies: Social Link Prediction from Shared Metadata
Web 2.0 applications have attracted a considerable amount of attention
because their open-ended nature allows users to create light-weight semantic
scaffolding to organize and share content. To date, the interplay of the social
and semantic components of social media has been only partially explored. Here
we focus on Flickr and Last.fm, two social media systems in which we can relate
the tagging activity of the users with an explicit representation of their
social network. We show that a substantial level of local lexical and topical
alignment is observable among users who lie close to each other in the social
network. We introduce a null model that preserves user activity while removing
local correlations, allowing us to disentangle the actual local alignment
between users from statistical effects due to the assortative mixing of user
activity and centrality in the social network. This analysis suggests that
users with similar topical interests are more likely to be friends, and
therefore semantic similarity measures among users based solely on their
annotation metadata should be predictive of social links. We test this
hypothesis on the Last.fm data set, confirming that the social network
constructed from semantic similarity captures actual friendship more accurately
than Last.fm's suggestions based on listening patterns.Comment: http://portal.acm.org/citation.cfm?doid=1718487.171852
Beautiful and damned. Combined effect of content quality and social ties on user engagement
User participation in online communities is driven by the intertwinement of
the social network structure with the crowd-generated content that flows along
its links. These aspects are rarely explored jointly and at scale. By looking
at how users generate and access pictures of varying beauty on Flickr, we
investigate how the production of quality impacts the dynamics of online social
systems. We develop a deep learning computer vision model to score images
according to their aesthetic value and we validate its output through
crowdsourcing. By applying it to over 15B Flickr photos, we study for the first
time how image beauty is distributed over a large-scale social system.
Beautiful images are evenly distributed in the network, although only a small
core of people get social recognition for them. To study the impact of exposure
to quality on user engagement, we set up matching experiments aimed at
detecting causality from observational data. Exposure to beauty is
double-edged: following people who produce high-quality content increases one's
probability of uploading better photos; however, an excessive imbalance between
the quality generated by a user and the user's neighbors leads to a decline in
engagement. Our analysis has practical implications for improving link
recommender systems.Comment: 13 pages, 12 figures, final version published in IEEE Transactions on
Knowledge and Data Engineering (Volume: PP, Issue: 99
Evolution of Ego-networks in Social Media with Link Recommendations
Ego-networks are fundamental structures in social graphs, yet the process of
their evolution is still widely unexplored. In an online context, a key
question is how link recommender systems may skew the growth of these networks,
possibly restraining diversity. To shed light on this matter, we analyze the
complete temporal evolution of 170M ego-networks extracted from Flickr and
Tumblr, comparing links that are created spontaneously with those that have
been algorithmically recommended. We find that the evolution of ego-networks is
bursty, community-driven, and characterized by subsequent phases of explosive
diameter increase, slight shrinking, and stabilization. Recommendations favor
popular and well-connected nodes, limiting the diameter expansion. With a
matching experiment aimed at detecting causal relationships from observational
data, we find that the bias introduced by the recommendations fosters global
diversity in the process of neighbor selection. Last, with two link prediction
experiments, we show how insights from our analysis can be used to improve the
effectiveness of social recommender systems.Comment: Proceedings of the 10th ACM International Conference on Web Search
and Data Mining (WSDM 2017), Cambridge, UK. 10 pages, 16 figures, 1 tabl
Characterizing and Modeling the Dynamics of Activity and Popularity
Social media, regarded as two-layer networks consisting of users and items,
turn out to be the most important channels for access to massive information in
the era of Web 2.0. The dynamics of human activity and item popularity is a
crucial issue in social media networks. In this paper, by analyzing the growth
of user activity and item popularity in four empirical social media networks,
i.e., Amazon, Flickr, Delicious and Wikipedia, it is found that cross links
between users and items are more likely to be created by active users and to be
acquired by popular items, where user activity and item popularity are measured
by the number of cross links associated with users and items. This indicates
that users generally trace popular items, overall. However, it is found that
the inactive users more severely trace popular items than the active users.
Inspired by empirical analysis, we propose an evolving model for such networks,
in which the evolution is driven only by two-step random walk. Numerical
experiments verified that the model can qualitatively reproduce the
distributions of user activity and item popularity observed in empirical
networks. These results might shed light on the understandings of micro
dynamics of activity and popularity in social media networks.Comment: 13 pages, 6 figures, 2 table
Reading the Source Code of Social Ties
Though online social network research has exploded during the past years, not
much thought has been given to the exploration of the nature of social links.
Online interactions have been interpreted as indicative of one social process
or another (e.g., status exchange or trust), often with little systematic
justification regarding the relation between observed data and theoretical
concept. Our research aims to breach this gap in computational social science
by proposing an unsupervised, parameter-free method to discover, with high
accuracy, the fundamental domains of interaction occurring in social networks.
By applying this method on two online datasets different by scope and type of
interaction (aNobii and Flickr) we observe the spontaneous emergence of three
domains of interaction representing the exchange of status, knowledge and
social support. By finding significant relations between the domains of
interaction and classic social network analysis issues (e.g., tie strength,
dyadic interaction over time) we show how the network of interactions induced
by the extracted domains can be used as a starting point for more nuanced
analysis of online social data that may one day incorporate the normative
grammar of social interaction. Our methods finds applications in online social
media services ranging from recommendation to visual link summarization.Comment: 10 pages, 8 figures, Proceedings of the 2014 ACM conference on Web
(WebSci'14
Dynamics in online social networks
An increasing number of today's social interactions occurs using online
social media as communication channels. Some online social networks have become
extremely popular in the last decade. They differ among themselves in the
character of the service they provide to online users. For instance, Facebook
can be seen mainly as a platform for keeping in touch with close friends and
relatives, Twitter is used to propagate and receive news, LinkedIn facilitates
the maintenance of professional contacts, Flickr gathers amateurs and
professionals of photography, etc. Albeit different, all these online platforms
share an ingredient that pervades all their applications. There exists an
underlying social network that allows their users to keep in touch with each
other and helps to engage them in common activities or interactions leading to
a better fulfillment of the service's purposes. This is the reason why these
platforms share a good number of functionalities, e.g., personal communication
channels, broadcasted status updates, easy one-step information sharing, news
feeds exposing broadcasted content, etc. As a result, online social networks
are an interesting field to study an online social behavior that seems to be
generic among the different online services. Since at the bottom of these
services lays a network of declared relations and the basic interactions in
these platforms tend to be pairwise, a natural methodology for studying these
systems is provided by network science. In this chapter we describe some of the
results of research studies on the structure, dynamics and social activity in
online social networks. We present them in the interdisciplinary context of
network science, sociological studies and computer science.Comment: 17 pages, 4 figures, book chapte
Distinguishing Topical and Social Groups Based on Common Identity and Bond Theory
Social groups play a crucial role in social media platforms because they form
the basis for user participation and engagement. Groups are created explicitly
by members of the community, but also form organically as members interact. Due
to their importance, they have been studied widely (e.g., community detection,
evolution, activity, etc.). One of the key questions for understanding how such
groups evolve is whether there are different types of groups and how they
differ. In Sociology, theories have been proposed to help explain how such
groups form. In particular, the common identity and common bond theory states
that people join groups based on identity (i.e., interest in the topics
discussed) or bond attachment (i.e., social relationships). The theory has been
applied qualitatively to small groups to classify them as either topical or
social. We use the identity and bond theory to define a set of features to
classify groups into those two categories. Using a dataset from Flickr, we
extract user-defined groups and automatically-detected groups, obtained from a
community detection algorithm. We discuss the process of manual labeling of
groups into social or topical and present results of predicting the group label
based on the defined features. We directly validate the predictions of the
theory showing that the metrics are able to forecast the group type with high
accuracy. In addition, we present a comparison between declared and detected
groups along topicality and sociality dimensions.Comment: 10 pages, 6 figures, 2 table
Online Popularity and Topical Interests through the Lens of Instagram
Online socio-technical systems can be studied as proxy of the real world to
investigate human behavior and social interactions at scale. Here we focus on
Instagram, a media-sharing online platform whose popularity has been rising up
to gathering hundred millions users. Instagram exhibits a mixture of features
including social structure, social tagging and media sharing. The network of
social interactions among users models various dynamics including
follower/followee relations and users' communication by means of
posts/comments. Users can upload and tag media such as photos and pictures, and
they can "like" and comment each piece of information on the platform. In this
work we investigate three major aspects on our Instagram dataset: (i) the
structural characteristics of its network of heterogeneous interactions, to
unveil the emergence of self organization and topically-induced community
structure; (ii) the dynamics of content production and consumption, to
understand how global trends and popular users emerge; (iii) the behavior of
users labeling media with tags, to determine how they devote their attention
and to explore the variety of their topical interests. Our analysis provides
clues to understand human behavior dynamics on socio-technical systems,
specifically users and content popularity, the mechanisms of users'
interactions in online environments and how collective trends emerge from
individuals' topical interests.Comment: 11 pages, 11 figures, Proceedings of ACM Hypertext 201
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