Guiding internet-scale video service deployment using microblog-based prediction

Mini-Conference - MC16: Social NetworksOnline microblogging has been very popular in today's Internet, where users exchange short messages and follow various contents shared by people that they are interested in. Among the variety of exchanges, video links are a representative type on a microblogging site. More and more viewers of an Internet video service are coming from microblog recommendations. It is intriguing research to explore the connections between the patterns of microblog exchanges and the popularity of videos, in order to potentially use the propagation patterns of microblogs to guide proactive service deployment of a video sharing system. Based on extensive traces from Youku and Tencent Weibo, a popular video sharing site and a favored microblogging system in China, we explore how patterns of video link propagation in the microblogging system are correlated with video popularity on the video sharing site, at different times and in different geographic regions. Using influential factors summarized from the measurement studies, we further design neural network-based learning frameworks to predict the number of potential viewers of different videos and the geographic distribution of viewers. Experiments show that our neural network-based frameworks achieve better prediction accuracy, as compared to a classical approach that relies on historical numbers of views. We also briefly discuss how proactive video service deployment can be effectively enabled by our prediction frameworks. © 2012 IEEE.published_or_final_versionThe 31st Annual IEEE International Conference on Computer Communications (IEEE INFOCOM 2012), Orlando, FL., 25-30 March 2012. In IEEE Infocom Proceedings, 2012, p. 2901-290

Human-Centric Cyber Social Computing Model for Hot-Event Detection and Propagation

The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.Microblogging networks have gained popularity in recent years as a platform enabling expressions of human emotions, through which users can conveniently produce contents on public events, breaking news, and/or products. Subsequently, microblogging networks generate massive amounts of data that carry opinions and mass sentiment on various topics. Herein, microblogging is regarded as a useful platform for detecting and propagating new hot events. It is also a useful channel for identifying high-quality posts, popular topics, key interests, and high-influence users. The existence of noisy data in the traditional social media data streams enforces to focus on human-centric computing. This paper proposes a human-centric social computing (HCSC) model for hot-event detection and propagation in microblogging networks. In the proposed HCSC model, all posts and users are preprocessed through hypertext induced topic search (HITS) for determining high-quality subsets of the users, topics, and posts. Then, a latent Dirichlet allocation (LDA)-based multiprototype user topic detection method is used for identifying users with high influence in the network. Furthermore, an influence maximization is used for final determination of influential users based on the user subsets. Finally, the users mined by influence maximization process are generated as the influential user sets for specific topics. Experimental results prove the superiority of our HCSC model against similar models of hot-event detection and information propagation