Telepath: Understanding Users from a Human Vision Perspective in Large-Scale Recommender Systems

Designing an e-commerce recommender system that serves hundreds of millions of active users is a daunting challenge. From a human vision perspective, there're two key factors that affect users' behaviors: items' attractiveness and their matching degree with users' interests. This paper proposes Telepath, a vision-based bionic recommender system model, which understands users from such perspective. Telepath is a combination of a convolutional neural network (CNN), a recurrent neural network (RNN) and deep neural networks (DNNs). Its CNN subnetwork simulates the human vision system to extract key visual signals of items' attractiveness and generate corresponding activations. Its RNN and DNN subnetworks simulate cerebral cortex to understand users' interest based on the activations generated from browsed items. In practice, the Telepath model has been launched to JD's recommender system and advertising system. For one of the major item recommendation blocks on the JD app, click-through rate (CTR), gross merchandise value (GMV) and orders have increased 1.59%, 8.16% and 8.71% respectively. For several major ads publishers of JD demand-side platform, CTR, GMV and return on investment have increased 6.58%, 61.72% and 65.57% respectively by the first launch, and further increased 2.95%, 41.75% and 41.37% respectively by the second launch.Comment: 8 pages, 11 figures, 1 tabl

ATRank: An Attention-Based User Behavior Modeling Framework for Recommendation

A user can be represented as what he/she does along the history. A common way to deal with the user modeling problem is to manually extract all kinds of aggregated features over the heterogeneous behaviors, which may fail to fully represent the data itself due to limited human instinct. Recent works usually use RNN-based methods to give an overall embedding of a behavior sequence, which then could be exploited by the downstream applications. However, this can only preserve very limited information, or aggregated memories of a person. When a downstream application requires to facilitate the modeled user features, it may lose the integrity of the specific highly correlated behavior of the user, and introduce noises derived from unrelated behaviors. This paper proposes an attention based user behavior modeling framework called ATRank, which we mainly use for recommendation tasks. Heterogeneous user behaviors are considered in our model that we project all types of behaviors into multiple latent semantic spaces, where influence can be made among the behaviors via self-attention. Downstream applications then can use the user behavior vectors via vanilla attention. Experiments show that ATRank can achieve better performance and faster training process. We further explore ATRank to use one unified model to predict different types of user behaviors at the same time, showing a comparable performance with the highly optimized individual models.Comment: AAAI 201

Deep Landscape Forecasting for Real-time Bidding Advertising

The emergence of real-time auction in online advertising has drawn huge attention of modeling the market competition, i.e., bid landscape forecasting. The problem is formulated as to forecast the probability distribution of market price for each ad auction. With the consideration of the censorship issue which is caused by the second-price auction mechanism, many researchers have devoted their efforts on bid landscape forecasting by incorporating survival analysis from medical research field. However, most existing solutions mainly focus on either counting-based statistics of the segmented sample clusters, or learning a parameterized model based on some heuristic assumptions of distribution forms. Moreover, they neither consider the sequential patterns of the feature over the price space. In order to capture more sophisticated yet flexible patterns at fine-grained level of the data, we propose a Deep Landscape Forecasting (DLF) model which combines deep learning for probability distribution forecasting and survival analysis for censorship handling. Specifically, we utilize a recurrent neural network to flexibly model the conditional winning probability w.r.t. each bid price. Then we conduct the bid landscape forecasting through probability chain rule with strict mathematical derivations. And, in an end-to-end manner, we optimize the model by minimizing two negative likelihood losses with comprehensive motivations. Without any specific assumption for the distribution form of bid landscape, our model shows great advantages over previous works on fitting various sophisticated market price distributions. In the experiments over two large-scale real-world datasets, our model significantly outperforms the state-of-the-art solutions under various metrics.Comment: KDD 2019. The reproducible code and dataset link is https://github.com/rk2900/DL

Deep Learning based Recommender System: A Survey and New Perspectives

With the ever-growing volume of online information, recommender systems have been an effective strategy to overcome such information overload. The utility of recommender systems cannot be overstated, given its widespread adoption in many web applications, along with its potential impact to ameliorate many problems related to over-choice. In recent years, deep learning has garnered considerable interest in many research fields such as computer vision and natural language processing, owing not only to stellar performance but also the attractive property of learning feature representations from scratch. The influence of deep learning is also pervasive, recently demonstrating its effectiveness when applied to information retrieval and recommender systems research. Evidently, the field of deep learning in recommender system is flourishing. This article aims to provide a comprehensive review of recent research efforts on deep learning based recommender systems. More concretely, we provide and devise a taxonomy of deep learning based recommendation models, along with providing a comprehensive summary of the state-of-the-art. Finally, we expand on current trends and provide new perspectives pertaining to this new exciting development of the field.Comment: The paper has been accepted by ACM Computing Surveys. https://doi.acm.org/10.1145/328502

SeER: An Explainable Deep Learning MIDI-based Hybrid Song Recommender System

State of the art music recommender systems mainly rely on either matrix factorization-based collaborative filtering approaches or deep learning architectures. Deep learning models usually use metadata for content-based filtering or predict the next user interaction by learning from temporal sequences of user actions. Despite advances in deep learning for song recommendation, none has taken advantage of the sequential nature of songs by learning sequence models that are based on content. Aside from the importance of prediction accuracy, other significant aspects are important, such as explainability and solving the cold start problem. In this work, we propose a hybrid deep learning model, called “SeER , that uses collaborative filtering (CF) and deep learning sequence models on the MIDI content of songs for recommendation in order to provide more accurate personalized recommendations; solve the item cold start problem; and generate a relevant explanation for a song recommendation. Our evaluation experiments show promising results compared to state of the art baseline and hybrid song recommender systems in terms of ranking evaluation. Moreover, based on proposed tests for offline validation, we show that our personalized explanations capture properties that are in accordance with the user’s preferences