TOURISM ATTRACTION IN RUSSIAN REGIONS IN CYBERSPACE: NEW TENDENCIES OF TOURISM MEDIA MARKETING

Purpose of Study: The present study was aimed at investigating the characteristics of tourist media content in cyberspace. The characteristics regarding the reflection and survey of tourist attractions in the Russian regions were also analyzed. Methodology: Data on the empirical research field was collected through tourist feedback on the Internet, as well as other social studies studied the wide-ranging relationship of users with media space. Visual media and contemporary time were identified among the most well-known sources of information about services and tourist facilities. Available sentiments with a variety of information available in cyberspace included: inclusive communication, comprehensiveness, pragmatism and using literal communication and providing easy access. Result: In this paper, the outcomes of the outlook for tourism advancement by the help of the media were also discussed. Tourism media, as well as the expansion flow and evolution regarding receiving and construction and increasing the information to respond to the key questions of the development of the tourism industry, were studied such as infrastructure equipment and services and the potential of the tourist industry. The content of cyber media was found to be helpful in consolidating the issues and modes and practical cases of various tourist groups, as well as representing the expectations and interests of tourism industry consumers. The popularity of media content has created vast opportunities for creators and users of information including personalization of demands, flexible communication, and the feasibility of introducing characters by presenting in virtual online space about the time spent on holidays

TOURISM ATTRACTION IN RUSSIAN REGIONS IN CYBERSPACE: NEW TENDENCIES OF TOURISM MEDIA MARKETING

Purpose: The present study was aimed at investigating the characteristics of tourist media content in cyberspace. The characteristics regarding the reflection and survey of tourist attractions in the Russian regions were also analyzed. Methodology: Data on the empirical research field was collected through tourist feedback on the Internet, as well as other social studies studied the wide-ranging relationship of users with media space. Visual media and contemporary time were identified among the most well-known sources of information about services and tourist facilities. Available sentiments with a variety of information available in cyberspace included: inclusive communication, comprehensiveness, pragmatism and using literal communication and providing easy access. In this paper, the outcomes of the outlook for tourism advancement by the help of the media were also discussed. Result: Tourism media, as well as the expansion flow and evolution regarding receiving and construction and increasing the information to respond to the key questions of the development of the tourism industry, were studied such as infrastructure equipment and services and the potential of the tourist industry. The content of cyber media was found to be helpful in consolidating the issues and modes and practical cases of various tourist groups, as well as representing the expectations and interests of tourism industry consumers. The popularity of media content has created vast opportunities for creators and users of information including personalization of demands, flexible communication, and the feasibility of introducing characters by presenting in virtual online space about the time spent on holidays. Applications: This research can be used for the universities, teachers and education students. Novelty/Originality: In this research, the model of the tourist attraction in Russian regions in cyberspace: new tendencies of tourism media marketing is presented in a comprehensive and complete manner

Turismo sustentável nos Açores: Uma visão sobre o que o smart tourism poderá oferecer à região

Desde o final do ano 2019 a região Autónoma dos Açores foi considerada como o primeiro arquipélago no mundo a se tornar sustentável, o que chamou a atenção do mercado turístico. Apesar deste aspeto positivo os Açores, principalmente a ilha de São Miguel tem tido alguns problemas no que diz respeito ao overtourism, alem de a região não disponibilizar dos seus próprios sistemas informáticos que possam contribuir para um turismo mais sustentável. Este estudo baseia-se no princípio da solução de poder identificar as tecnologias que que são exclusivas da região e fazer com que o turista as passe a utilizar ao visitar o local, encontrar novos sistemas tecnológicos que possam ser instalados na região no âmbito de promover um turismo mais sustentável, bem como criar um ecossistema de smart tourism baseado em outras tecnologias que já existam ou que estejam a ser desenvolvidas em outras regiões do mundo. Com o recurso de dez entrevistas realizadas a entidades públicas e privadas do sector turístico e da sustentabilidade na região foram recolhidos dados acerca dos sistemas que existem na região dos Açores bem como onde se investir para os melhorar, e a apresentar algumas tecnologias ligadas ao turismo e que foram identificadas a partir de artigos científicos em outras regiões no mundo, que poderão ter perante os pilares da sustentabilidade dos Açores, tendo como função ajudar a criar um futuro ecossistema de smart tourism na região.Since the end of 2019 the Autonomous Region of the Azores has been considered as the first archipelago in the world to become sustainable, which drew the attention of the tourism market. Despite this positive aspect, the Azores, mainly the island of São Miguel, has had some problems regarding overtourism, besides the region does not have its own IT systems that can contribute to a more sustainable tourism. This study is based on the solution principle of being able to identify the technologies that are unique to the region and making tourists use them when visiting the place, finding new technological systems that can be installed in the region in order to promote a more sustainable tourism, as well as creating a smart tourism ecosystem based on other technologies that already exist or that are being developed in other regions of the world. With the help of ten interviews conducted with public and private entities in the tourism and sustainability sector in the region, the information was collected about the systems that exist in the Azores region as well as where to invest to improve them and to present some technologies related to tourism, that were identified from scientific articles in other regions of the world, that may have a bearing on the pillars of sustainability in the Azores, which will help create a future ecosystem of smart tourism in the region