Consumer Behavior Analysis by Graph Mining Technique (post print version)

In this paper, we discuss how graph mining system is applied to sales transaction data so as to understand consumer behavior. First, existing research of consumer behavior analysis for sequential purchase pattern is reviewed. Then we propose to represent the complicated customer purchase behavior by a directed graph retaining temporal information in a purchase sequence and apply a graph mining technique to analyze the frequent occurring patterns. In this paper, we demonstrate through the case of healthy cooking oil analysis how graph mining technology helps us understand complex purchase behavior

Bidirectional Growth based Mining and Cyclic Behaviour Analysis of Web Sequential Patterns

Web sequential patterns are important for analyzing and understanding users behaviour to improve the quality of service offered by the World Wide Web. Web Prefetching is one such technique that utilizes prefetching rules derived through Cyclic Model Analysis of the mined Web sequential patterns. The more accurate the prediction and more satisfying the results of prefetching if we use a highly efficient and scalable mining technique such as the Bidirectional Growth based Directed Acyclic Graph. In this paper, we propose a novel algorithm called Bidirectional Growth based mining Cyclic behavior Analysis of web sequential Patterns (BGCAP) that effectively combines these strategies to generate prefetching rules in the form of 2-sequence patterns with Periodicity and threshold of Cyclic Behaviour that can be utilized to effectively prefetch Web pages, thus reducing the users perceived latency. As BGCAP is based on Bidirectional pattern growth, it performs only (log n+1) levels of recursion for mining n Web sequential patterns. Our experimental results show that prefetching rules generated using BGCAP is 5-10 percent faster for different data sizes and 10-15% faster for a fixed data size than TD-Mine. In addition, BGCAP generates about 5-15 percent more prefetching rules than TD-Mine.Comment: 19 page

Graph-based Modelling of Concurrent Sequential Patterns

Structural relation patterns have been introduced recently to extend the search for complex patterns often hidden behind large sequences of data. This has motivated a novel approach to sequential patterns post-processing and a corresponding data mining method was proposed for Concurrent Sequential Patterns (ConSP). This article refines the approach in the context of ConSP modelling, where a companion graph-based model is devised as an extension of previous work. Two new modelling methods are presented here together with a construction algorithm, to complete the transformation of concurrent sequential patterns to a ConSP-Graph representation. Customer orders data is used to demonstrate the effectiveness of ConSP mining while synthetic sample data highlights the strength of the modelling technique, illuminating the theories developed

Applications of concurrent access patterns in web usage mining

This paper builds on the original data mining and modelling research which has proposed the discovery of novel structural relation patterns, applying the approach in web usage mining. The focus of attention here is on concurrent access patterns (CAP), where an overarching framework illuminates the methodology for web access patterns post-processing. Data pre-processing, pattern discovery and patterns analysis all proceed in association with access patterns mining, CAP mining and CAP modelling. Pruning and selection of access pat-terns takes place as necessary, allowing further CAP mining and modelling to be pursued in the search for the most interesting concurrent access patterns. It is shown that higher level CAPs can be modelled in a way which brings greater structure to bear on the process of knowledge discovery. Experiments with real-world datasets highlight the applicability of the approach in web navigation

Sequential Patterns Post-processing for Structural Relation Patterns Mining

Sequential patterns mining is an important data-mining technique used to identify frequently observed sequential occurrence of items across ordered transactions over time. It has been extensively studied in the literature, and there exists a diversity of algorithms. However, more complex structural patterns are often hidden behind sequences. This article begins with the introduction of a model for the representation of sequential patterns—Sequential Patterns Graph—which motivates the search for new structural relation patterns. An integrative framework for the discovery of these patterns–Postsequential Patterns Mining–is then described which underpins the postprocessing of sequential patterns. A corresponding data-mining method based on sequential patterns postprocessing is proposed and shown to be effective in the search for concurrent patterns. From experiments conducted on three component algorithms, it is demonstrated that sequential patterns-based concurrent patterns mining provides an efficient method for structural knowledge discover

Reductions for Frequency-Based Data Mining Problems

Studying the computational complexity of problems is one of the - if not the - fundamental questions in computer science. Yet, surprisingly little is known about the computational complexity of many central problems in data mining. In this paper we study frequency-based problems and propose a new type of reduction that allows us to compare the complexities of the maximal frequent pattern mining problems in different domains (e.g. graphs or sequences). Our results extend those of Kimelfeld and Kolaitis [ACM TODS, 2014] to a broader range of data mining problems. Our results show that, by allowing constraints in the pattern space, the complexities of many maximal frequent pattern mining problems collapse. These problems include maximal frequent subgraphs in labelled graphs, maximal frequent itemsets, and maximal frequent subsequences with no repetitions. In addition to theoretical interest, our results might yield more efficient algorithms for the studied problems.Comment: This is an extended version of a paper of the same title to appear in the Proceedings of the 17th IEEE International Conference on Data Mining (ICDM'17

HYPA: Efficient Detection of Path Anomalies in Time Series Data on Networks

The unsupervised detection of anomalies in time series data has important applications in user behavioral modeling, fraud detection, and cybersecurity. Anomaly detection has, in fact, been extensively studied in categorical sequences. However, we often have access to time series data that represent paths through networks. Examples include transaction sequences in financial networks, click streams of users in networks of cross-referenced documents, or travel itineraries in transportation networks. To reliably detect anomalies, we must account for the fact that such data contain a large number of independent observations of paths constrained by a graph topology. Moreover, the heterogeneity of real systems rules out frequency-based anomaly detection techniques, which do not account for highly skewed edge and degree statistics. To address this problem, we introduce HYPA, a novel framework for the unsupervised detection of anomalies in large corpora of variable-length temporal paths in a graph. HYPA provides an efficient analytical method to detect paths with anomalous frequencies that result from nodes being traversed in unexpected chronological order.Comment: 11 pages with 8 figures and supplementary material. To appear at SIAM Data Mining (SDM 2020