Managing exploratory innovation

Although the concept of exploration has been widely used in management research since James March's seminal article, the literature on exploration remains rather fuzzy. The question of exploration is dominated by the literature on ambidexterity but this research actually says little about concretely managing exploratory innovation itself, although this appears to be a central concern of most industrial firms today. Based on a material (twenty presentations made in a research seminar the authors have organized in the last two years) and a critical review of the literature, this paper provides new theoretical and managerial insights on the management of exploratory innovation. We first identify three complementary perspectives: 1. Managing knowledge for exploration, 2. Organizing for exploration, and 3. Creating new value spaces. Secondly, we recommend focusing the management of exploratory innovation on the following two processes: identifying an exploratory field, creating new opportunities via experimentation.Exploration, management of innovation, knowledge, value spaces

PROPOSAL FOR A STEP OF SELECTION SUPPORT OF BEST PRACTICES FOR THE PILOTING OF THE E-MARKETING PROJECTS

With 1.8 billion investments on the web in the first semester of 2008, being 14.7% of publicity investments , E-marketing is a discipline which is in the middle of media strategies. However, the evolutions of internet and of e-marketing tools have developed a discipline becoming increasingly complex to understand.Although there are still many different methods of piloting, essentially based on the measure via the discipline of the Web Analytics, it’s difficult today to predict e-marketing actions to set up to make fluctuate key performance indicators of web site and active e-marketing lever statistic auditing solution. However it is starting from these indicators that success is measured and that the profits of the online activities are maximized. Thus we propose through this article, a method of qualification of the Best Practices in order to assist the online marketers in the choice and the selection of those to improve the performance of a site and associated actions E-Marketing.e-Marketing, best practices, technological watch, innovative indicators, knowledge management, decision making.

Collective innovation

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2007.Includes bibliographical references (p. 178-179).The ability to innovate sits at the heart of an organization's ability to succeed in a competitive environment. An organization can innovate by improving existing products, services, or processes or by generating new products, services, or processes. Achieving successful, repeated organizational innovation, however, is a significant challenge. The hurdles to such innovation run the gamut from psychological to structural to procedural. Managers can fall victim to myopia and other human level challenges. Organizational processes, structures, and values can short circuit innovation as well. Given these challenges, we posit that an innovation strategy embracing the concepts of collective intelligence and openness may enable organizations to surmount these hurdles. We refer to this approach as Collective Innovation and define it as a connected, open, and collaborative process that generates, develops, prioritizes, and executes new ideas. To develop our argument, we surveyed literature from a wide array of disciplines including economics, organizational behavior, social psychology, and organizational change.(cont.) We begin this thesis by drawing a connection between the economic theories of Adam Smith and Ronald Coase and research into the changing workplace by Thomas Malone. We then introduce the concepts of collective intelligence and openness, core tenets of Collective Innovation. After introducing Collective Innovation, we examine its place in the history of innovation strategy. Next, we outline and describe the four stages of the Collective Innovation process. Having dealt mainly in theory, we then turn to the application of Collective Innovation and the myriad challenges that managers will face when attempting to implement such a strategy. Keeping in mind these challenges, we outline four ways in which organizations might use Collective Innovation to power the exploration-side of their operations. Finally, we revisit several remaining questions before concluding our analysis.by Alex Slawsby [and] Carlos Rivera.M.B.A

Managing exploratory innovation

Although the concept of exploration has been widely used in management research since James March's seminal article, the literature on exploration remains rather fuzzy. The question of exploration is dominated by the literature on ambidexterity but this research actually says little about concretely managing exploratory innovation itself, although this appears to be a central concern of most industrial firms today. Based on a material (twenty presentations made in a research seminar the authors have organized in the last two years) and a critical review of the literature, this paper provides new theoretical and managerial insights on the management of exploratory innovation. We first identify three complementary perspectives: 1. Managing knowledge for exploration, 2. Organizing for exploration, and 3. Creating new value spaces. Secondly, we recommend focusing the management of exploratory innovation on the following two processes: identifying an exploratory field, creating new opportunities via experimentation

Revisiting innovation adoption theory through electronic public relations

The purpose of the study is to shed light in the innovation adoption process taking place in the public relations field through the use of Web 2.0 applications and social network activities. Design/methodology/approach: Innovation adoption of Electronic Public Relations (EPR) is examined at a personal, organizational and environmental level by employing for each one of the previous a number of different sub-dimensions leading to the creation and verification of a hierarchical tree structure. Findings: E-pr innovation adoption can be influenced at a personal, organizational and environmental level. Each of the aforementioned levels are hierarchically linked to a number of factors that can actually speed up the process. Originality/value: Never before to our knowledge the E-pr adoption process was examined as a hierarchical model bridging the innovation adoption literature with the public relations literatur

Telecommunications 2004: Strategy, HR Practices & Performance - Cornell-Rutgers Telecommunications Project

This national benchmarking report of the U.S. telecommunications services industry traces the tumultuous changes in management and workforce practices and performance in the sector over the last 5 years. This is a follow-up report to our 1998 study. At that time, when the industry was booming, we conducted a national survey of establishments in the industry. In 2003, we returned to do a second national survey of the industry, this time in a sector that was recovering from one of the worst recessions in its history

Telecommunications 2004: Business Strategy, HR Practices, and Performance

This national benchmarking report of the U.S. telecommunications services industry traces the tumultuous changes in management and workforce practices and performance in the sector over the last 5 years. This is a follow-up report to our 1998 study. At that time, when the industry was booming, we conducted a national survey of establishments in the industry. In 2003, we returned to do a second national survey of the industry, this time in a sector that was recovering from one of the worst recessions in its history

Chemical enterprise model and decision-making framework for sustainable chemical product design

The chemical product substitution process is undertaken by chemical industries for complying with regulations, like REACH in Europe. Initially devoted to chemists, chemicals substitution is nowadays a complex process involving corporate, business and engineering stakeholders across the chemical enterprise for orienting the search toward a sustainable solution. We formalize a decision making process framework dedicated to the sustainable chemical product design activity in an industrial context. The framework aims at improving the sharing of information and knowledge and at enabling a collaborative work across the chemical enterprise stakeholders at the strategic, tactical and operational levels. It is supported by information and communication technologies (ICT) and integrates a computer aided molecular design tool. During the initial intelligence phase, a systemic analysis of the needs and usages enables to define the product requirements. In the design phase, they are compiled with the help of a facilitator to generate the input file of a computer aided product design tool. This multiobjective tool is designed to find mixtures with molecular fragments issued from renewable raw materials, and is able to handle environment-health and safety related properties along with process physicochemical properties. The final choice phase discusses the solution relevancy and provides feedback, before launching the product manufacturing. The framework is illustrated by the search of a bio-sourced water–solvent mixture formulation for lithographic blanket wash used in printing industry. The sustainability of the solution is assessed by using the sustainability shades metho

Crowdsourcing as a way to access external knowledge for innovation

This paper focuses on “crowdsourcing” as a significant trend in the new paradigm of open innovation (Chesbrough 2006; Chesbrough & Appleyard 2007). Crowdsourcing conveys the idea of opening the R&D processes to “the crowd” through a web 2.0 infrastructure. Based on two cases studies of crowdsourcing webstartups (Wilogo and CrowdSpirit), the paper aims to build a framework to characterize and interpret the tension between value creation by a community and value capture by a private economic actor. Contributing to the discussions on “hybrid organizational forms” in organizational studies (Bruce & Jordan 2007), the analysis examines how theses new models combine various forms of relationships and exchanges (market or non market). It describes how crowdsourcing conveys new patterns of control, incentives and co-ordination mechanisms.communauté ; crowdsourcing ; innovation ; formes organisationnelles hybrides ; plateforme ; web 2.0