Multimodal Content Analysis for Effective Advertisements on YouTube

The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user features and browsing patterns to recommend appealing advertisements to users. In this work, we seek to study the characteristics or attributes that characterize an effective advertisement and recommend a useful set of features to aid the designing and production processes of commercial advertisements. We analyze the temporal patterns from multimedia content of advertisement videos including auditory, visual and textual components, and study their individual roles and synergies in the success of an advertisement. The objective of this work is then to measure the effectiveness of an advertisement, and to recommend a useful set of features to advertisement designers to make it more successful and approachable to users. Our proposed framework employs the signal processing technique of cross modality feature learning where data streams from different components are employed to train separate neural network models and are then fused together to learn a shared representation. Subsequently, a neural network model trained on this joint feature embedding representation is utilized as a classifier to predict advertisement effectiveness. We validate our approach using subjective ratings from a dedicated user study, the sentiment strength of online viewer comments, and a viewer opinion metric of the ratio of the Likes and Views received by each advertisement from an online platform.Comment: 11 pages, 5 figures, ICDM 201

Interactive Search and Exploration in Online Discussion Forums Using Multimodal Embeddings

In this paper we present a novel interactive multimodal learning system, which facilitates search and exploration in large networks of social multimedia users. It allows the analyst to identify and select users of interest, and to find similar users in an interactive learning setting. Our approach is based on novel multimodal representations of users, words and concepts, which we simultaneously learn by deploying a general-purpose neural embedding model. We show these representations to be useful not only for categorizing users, but also for automatically generating user and community profiles. Inspired by traditional summarization approaches, we create the profiles by selecting diverse and representative content from all available modalities, i.e. the text, image and user modality. The usefulness of the approach is evaluated using artificial actors, which simulate user behavior in a relevance feedback scenario. Multiple experiments were conducted in order to evaluate the quality of our multimodal representations, to compare different embedding strategies, and to determine the importance of different modalities. We demonstrate the capabilities of the proposed approach on two different multimedia collections originating from the violent online extremism forum Stormfront and the microblogging platform Twitter, which are particularly interesting due to the high semantic level of the discussions they feature

IceBreaker: Solving Cold Start Problem for Video Recommendation Engines

Internet has brought about a tremendous increase in content of all forms and, in that, video content constitutes the major backbone of the total content being published as well as watched. Thus it becomes imperative for video recommendation engines such as Hulu to look for novel and innovative ways to recommend the newly added videos to their users. However, the problem with new videos is that they lack any sort of metadata and user interaction so as to be able to rate the videos for the consumers. To this effect, this paper introduces the several techniques we develop for the Content Based Video Relevance Prediction (CBVRP) Challenge being hosted by Hulu for the ACM Multimedia Conference 2018. We employ different architectures on the CBVRP dataset to make use of the provided frame and video level features and generate predictions of videos that are similar to the other videos. We also implement several ensemble strategies to explore complementarity between both the types of provided features. The obtained results are encouraging and will impel the boundaries of research for multimedia based video recommendation systems

Formalizing Multimedia Recommendation through Multimodal Deep Learning

Recommender systems (RSs) offer personalized navigation experiences on online platforms, but recommendation remains a challenging task, particularly in specific scenarios and domains. Multimodality can help tap into richer information sources and construct more refined user/item profiles for recommendations. However, existing literature lacks a shared and universal schema for modeling and solving the recommendation problem through the lens of multimodality. This work aims to formalize a general multimodal schema for multimedia recommendation. It provides a comprehensive literature review of multimodal approaches for multimedia recommendation from the last eight years, outlines the theoretical foundations of a multimodal pipeline, and demonstrates its rationale by applying it to selected state-of-the-art approaches. The work also conducts a benchmarking analysis of recent algorithms for multimedia recommendation within Elliot, a rigorous framework for evaluating recommender systems. The main aim is to provide guidelines for designing and implementing the next generation of multimodal approaches in multimedia recommendation

Search trails using user feedback to improve video search

In this paper we present an innovative approach for aiding users in the difficult task of video search. We use community based feedback mined from the interactions of previous users of our video search system to aid users in their search tasks. This feedback is the basis for providing recommendations to users of our video retrieval system. The ultimate goal of this system is to improve the quality of the results that users find, and in doing so, help users to explore a large and difficult information space and help them consider search options that they may not have considered otherwise. In particular we wish to make the difficult task of search for video much easier for users. The results of a user evaluation indicate that we achieved our goals, the performance of the users in retrieving relevant videos improved, and users were able to explore the collection to a greater extent

Multimodal Classification of Urban Micro-Events

In this paper we seek methods to effectively detect urban micro-events. Urban micro-events are events which occur in cities, have limited geographical coverage and typically affect only a small group of citizens. Because of their scale these are difficult to identify in most data sources. However, by using citizen sensing to gather data, detecting them becomes feasible. The data gathered by citizen sensing is often multimodal and, as a consequence, the information required to detect urban micro-events is distributed over multiple modalities. This makes it essential to have a classifier capable of combining them. In this paper we explore several methods of creating such a classifier, including early, late, hybrid fusion and representation learning using multimodal graphs. We evaluate performance on a real world dataset obtained from a live citizen reporting system. We show that a multimodal approach yields higher performance than unimodal alternatives. Furthermore, we demonstrate that our hybrid combination of early and late fusion with multimodal embeddings performs best in classification of urban micro-events

Herding Effect based Attention for Personalized Time-Sync Video Recommendation

Time-sync comment (TSC) is a new form of user-interaction review associated with real-time video contents, which contains a user's preferences for videos and therefore well suited as the data source for video recommendations. However, existing review-based recommendation methods ignore the context-dependent (generated by user-interaction), real-time, and time-sensitive properties of TSC data. To bridge the above gaps, in this paper, we use video images and users' TSCs to design an Image-Text Fusion model with a novel Herding Effect Attention mechanism (called ITF-HEA), which can predict users' favorite videos with model-based collaborative filtering. Specifically, in the HEA mechanism, we weight the context information based on the semantic similarities and time intervals between each TSC and its context, thereby considering influences of the herding effect in the model. Experiments show that ITF-HEA is on average 3.78\% higher than the state-of-the-art method upon F1-score in baselines.Comment: ACCEPTED for ORAL presentation at IEEE ICME 201

Personalized Video Recommendation Using Rich Contents from Videos

Video recommendation has become an essential way of helping people explore the massive videos and discover the ones that may be of interest to them. In the existing video recommender systems, the models make the recommendations based on the user-video interactions and single specific content features. When the specific content features are unavailable, the performance of the existing models will seriously deteriorate. Inspired by the fact that rich contents (e.g., text, audio, motion, and so on) exist in videos, in this paper, we explore how to use these rich contents to overcome the limitations caused by the unavailability of the specific ones. Specifically, we propose a novel general framework that incorporates arbitrary single content feature with user-video interactions, named as collaborative embedding regression (CER) model, to make effective video recommendation in both in-matrix and out-of-matrix scenarios. Our extensive experiments on two real-world large-scale datasets show that CER beats the existing recommender models with any single content feature and is more time efficient. In addition, we propose a priority-based late fusion (PRI) method to gain the benefit brought by the integrating the multiple content features. The corresponding experiment shows that PRI brings real performance improvement to the baseline and outperforms the existing fusion methods