Music Markets and Mythologies, 9 J. Marshall Rev. Intell. Prop. L. 831 (2010)

New technologies have started a revolution in the music marketplace. As new business models emerge, major firms in the popular music industry have mounted a campaign on the premise that the world of popular music faces a grave threat from illicit filing sharing. This article makes the case against that campaign. It discusses how new technologies are currently reshaping the marketplace to allow a wider range of new artists, as well as more direct access between musicians and their fans. It also predicts how future demand for popular music will increase due to portability, and ultimately recommends directions for marketplace reform and the application of copyright law

Uneasy Lies the Head that Wears the Crown: Why Content\u27s Kingdom is Slipping Away

This Article examines the ongoing power struggle between the content industries (with a particular focus on Hollywood) and the technology industry. These two sectors are intertwined like never before, yet their fates seem wildly divergent, with content stumbling while distribution technology thrives. The Article begins by illustrating that, even before the recession took hold, traditional paid content was in trouble, and that this was and is true across a range of distribution platforms and content types, including theatrical motion pictures, home video, network television, music, newspapers, books, and magazines. The Article next posits six reasons for content\u27s discontent: supply and demand, the decline of tangible media, reduced transaction costs for intangible media, the rise of free content, market forces in the technology industry, and the culture of piracy. The result of these factors has been a migration of audiences from paid professional content to free content, whether user-generated, ad-supported, or pirated. The Article then briefly contrasts the technology industry\u27s economic success (albeit tempered by the recession) and history of innovation. It next examines Hollywood\u27s responses to technological challenge--responses that have included litigation, legislation, and various business responses. The Article notes that none of these responses have been successful so far, and concludes by examining the dilemma that paid content creators and companies now face

Parametric media: A strategic market analysis and marketing plan for a digital signage, interactive kiosk and content company

This project had two major objectives. The first objective was to conduct a strategic market analysis to serve as the backbone and roadmap for the marketing plan. The second objective was to create a strategic marketing plan to address Parametric Media\u27s strategic marketing and business goals and objectives. This project was designed to fullfill the company\u27s marketing needs. To do so, the author examined the digital signage industry, in order to understand what similar companies have done in the past, explored how consumer-based companies have deployed digital signage systems, and presented statistics and trends within the digital signage industry. The author also offers a brief background on the development of the retail grocery industry and how digital signage and interactive kiosks fit in grocery stores and supermarkets

Bricks vs. Clicks: How Businesses Survive

Traditional retail has transformed into a digital shopping marketplace, as revenue for e-commerce businesses have increased and is expected to rise over the next five years, whereas traditional brick and mortar companies without online capabilities have experienced a decline in revenue. The paper will discuss what businesses must do to survive the digital shift in shopping from brick-and-mortar shopping to e-commerce shopping. Two major players in the e-commerce market today are Amazon and Wal-Mart. Both companies have become profitable e-businesses leading the way in transforming retail trade and e-commerce. As customers shift more of their shopping to online platforms, I want to discuss how e-commerce has changed the face of retail, and focus on two businesses, Amazon, and Wal-Mart and the evolution of both companies and their success

The Evolution and Future of E-Books: A Major Shift In Technology

Since their creation in 1971 by Michael Hart, e-books have steadily progressed into a major part of our technological landscape through the diffusion of innovations. The technology of e-books and e-readers has only further progressed into the current media landscape of how we read books. The e-book and e-reader technology will only continue at a more rapid pace of heavily impacting the future of book reading exponentially with further adaption of this technology

E-Commerce and its effect upon the Retail Industry and Government Revenue

This paper was written by William Steel, Toby Daglish, Lisa Marriott, Norman Gemmell, Howell, Bronwyn and presented at a seminar on 20 March 2013, info her

The Law, Culture, and Economics of Fashion

Fashion is one of the world's most important creative industries. As the most immediate visible marker of self-presentation, fashion creates vocabularies for self-expression that relate individuals to society. Despite being the core of fashion and legally protected in Europe, fashion design lacks protection against copying under U.S. intellectual property law. This Article frames the debate over whether to provide protection to fashion design within a reflection on the cultural dynamics of innovation as a social practice. The desire to be in fashion - most visibly manifested in the practice of dress - captures a significant aspect of social life, characterized by both the pull of continuity with others and the push of innovation toward the new. We explain what is at stake economically and culturally in providing legal protection for original designs, and why a protection against close copies only is the proper way to proceed. We offer a model of fashion consumption and production that emphasizes the complementary roles of individual differentiation and shared participation in trends. Our analysis reveals that the current legal regime, which protects trademarks but not fashion designs from copying, distorts innovation in fashion away from this expressive aspect and toward status and luxury aspects. The dynamics of fashion lend insight into dynamics of innovation more broadly, in areas where consumption is also expressive. We emphasize that the line between close copying and remixing represents an often underappreciated but promising direction for intellectual property today. Published in Stanford Law Review, Vol. 61, March 2009.