51,996 research outputs found
Emerging Phishing Trends and Effectiveness of the Anti-Phishing Landing Page
Each month, more attacks are launched with the aim of making web users
believe that they are communicating with a trusted entity which compels them to
share their personal, financial information. Phishing costs Internet users
billions of dollars every year. Researchers at Carnegie Mellon University (CMU)
created an anti-phishing landing page supported by Anti-Phishing Working Group
(APWG) with the aim to train users on how to prevent themselves from phishing
attacks. It is used by financial institutions, phish site take down vendors,
government organizations, and online merchants. When a potential victim clicks
on a phishing link that has been taken down, he / she is redirected to the
landing page. In this paper, we present the comparative analysis on two
datasets that we obtained from APWG's landing page log files; one, from
September 7, 2008 - November 11, 2009, and other from January 1, 2014 - April
30, 2014. We found that the landing page has been successful in training users
against phishing. Forty six percent users clicked lesser number of phishing
URLs from January 2014 to April 2014 which shows that training from the landing
page helped users not to fall for phishing attacks. Our analysis shows that
phishers have started to modify their techniques by creating more legitimate
looking URLs and buying large number of domains to increase their activity. We
observed that phishers are exploiting ICANN accredited registrars to launch
their attacks even after strict surveillance. We saw that phishers are trying
to exploit free subdomain registration services to carry out attacks. In this
paper, we also compared the phishing e-mails used by phishers to lure victims
in 2008 and 2014. We found that the phishing e-mails have changed considerably
over time. Phishers have adopted new techniques like sending promotional
e-mails and emotionally targeting users in clicking phishing URLs
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Facing up to the challenge of behavioural observation in infant hearing assessment
The ability to assess detection and discrimination of speech by infants has proved elusive. Dr Iain Jackson and colleagues discuss how new technologies and fresh approaches might offer valuable insight into young infants’ behavioural responses to sound
The Profiling Potential of Computer Vision and the Challenge of Computational Empiricism
Computer vision and other biometrics data science applications have commenced
a new project of profiling people. Rather than using 'transaction generated
information', these systems measure the 'real world' and produce an assessment
of the 'world state' - in this case an assessment of some individual trait.
Instead of using proxies or scores to evaluate people, they increasingly deploy
a logic of revealing the truth about reality and the people within it. While
these profiling knowledge claims are sometimes tentative, they increasingly
suggest that only through computation can these excesses of reality be captured
and understood. This article explores the bases of those claims in the systems
of measurement, representation, and classification deployed in computer vision.
It asks if there is something new in this type of knowledge claim, sketches an
account of a new form of computational empiricism being operationalised, and
questions what kind of human subject is being constructed by these
technological systems and practices. Finally, the article explores legal
mechanisms for contesting the emergence of computational empiricism as the
dominant knowledge platform for understanding the world and the people within
it
Online Model Evaluation in a Large-Scale Computational Advertising Platform
Online media provides opportunities for marketers through which they can
deliver effective brand messages to a wide range of audiences. Advertising
technology platforms enable advertisers to reach their target audience by
delivering ad impressions to online users in real time. In order to identify
the best marketing message for a user and to purchase impressions at the right
price, we rely heavily on bid prediction and optimization models. Even though
the bid prediction models are well studied in the literature, the equally
important subject of model evaluation is usually overlooked. Effective and
reliable evaluation of an online bidding model is crucial for making faster
model improvements as well as for utilizing the marketing budgets more
efficiently. In this paper, we present an experimentation framework for bid
prediction models where our focus is on the practical aspects of model
evaluation. Specifically, we outline the unique challenges we encounter in our
platform due to a variety of factors such as heterogeneous goal definitions,
varying budget requirements across different campaigns, high seasonality and
the auction-based environment for inventory purchasing. Then, we introduce
return on investment (ROI) as a unified model performance (i.e., success)
metric and explain its merits over more traditional metrics such as
click-through rate (CTR) or conversion rate (CVR). Most importantly, we discuss
commonly used evaluation and metric summarization approaches in detail and
propose a more accurate method for online evaluation of new experimental models
against the baseline. Our meta-analysis-based approach addresses various
shortcomings of other methods and yields statistically robust conclusions that
allow us to conclude experiments more quickly in a reliable manner. We
demonstrate the effectiveness of our evaluation strategy on real campaign data
through some experiments.Comment: Accepted to ICDM201
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