Generalized Second Price Auction with Probabilistic Broad Match

Generalized Second Price (GSP) auctions are widely used by search engines today to sell their ad slots. Most search engines have supported broad match between queries and bid keywords when executing GSP auctions, however, it has been revealed that GSP auction with the standard broad-match mechanism they are currently using (denoted as SBM-GSP) has several theoretical drawbacks (e.g., its theoretical properties are known only for the single-slot case and full-information setting, and even in this simple setting, the corresponding worst-case social welfare can be rather bad). To address this issue, we propose a novel broad-match mechanism, which we call the Probabilistic Broad-Match (PBM) mechanism. Different from SBM that puts together the ads bidding on all the keywords matched to a given query for the GSP auction, the GSP with PBM (denoted as PBM-GSP) randomly samples a keyword according to a predefined probability distribution and only runs the GSP auction for the ads bidding on this sampled keyword. We perform a comprehensive study on the theoretical properties of the PBM-GSP. Specifically, we study its social welfare in the worst equilibrium, in both full-information and Bayesian settings. The results show that PBM-GSP can generate larger welfare than SBM-GSP under mild conditions. Furthermore, we also study the revenue guarantee for PBM-GSP in Bayesian setting. To the best of our knowledge, this is the first work on broad-match mechanisms for GSP that goes beyond the single-slot case and the full-information setting

Approximately Optimal Mechanism Design: Motivation, Examples, and Lessons Learned

Optimal mechanism design enjoys a beautiful and well-developed theory, and also a number of killer applications. Rules of thumb produced by the field influence everything from how governments sell wireless spectrum licenses to how the major search engines auction off online advertising. There are, however, some basic problems for which the traditional optimal mechanism design approach is ill-suited --- either because it makes overly strong assumptions, or because it advocates overly complex designs. The thesis of this paper is that approximately optimal mechanisms allow us to reason about fundamental questions that seem out of reach of the traditional theory. This survey has three main parts. The first part describes the approximately optimal mechanism design paradigm --- how it works, and what we aim to learn by applying it. The second and third parts of the survey cover two case studies, where we instantiate the general design paradigm to investigate two basic questions. In the first example, we consider revenue maximization in a single-item auction with heterogeneous bidders. Our goal is to understand if complexity --- in the sense of detailed distributional knowledge --- is an essential feature of good auctions for this problem, or alternatively if there are simpler auctions that are near-optimal. The second example considers welfare maximization with multiple items. Our goal here is similar in spirit: when is complexity --- in the form of high-dimensional bid spaces --- an essential feature of every auction that guarantees reasonable welfare? Are there interesting cases where low-dimensional bid spaces suffice?Comment: Based on a talk given by the author at the 15th ACM Conference on Economics and Computation (EC), June 201

Welfare guarantees for proportional allocations

According to the proportional allocation mechanism from the network optimization literature, users compete for a divisible resource -- such as bandwidth -- by submitting bids. The mechanism allocates to each user a fraction of the resource that is proportional to her bid and collects an amount equal to her bid as payment. Since users act as utility-maximizers, this naturally defines a proportional allocation game. Recently, Syrgkanis and Tardos (STOC 2013) quantified the inefficiency of equilibria in this game with respect to the social welfare and presented a lower bound of 26.8% on the price of anarchy over coarse-correlated and Bayes-Nash equilibria in the full and incomplete information settings, respectively. In this paper, we improve this bound to 50% over both equilibrium concepts. Our analysis is simpler and, furthermore, we argue that it cannot be improved by arguments that do not take the equilibrium structure into account. We also extend it to settings with budget constraints where we show the first constant bound (between 36% and 50%) on the price of anarchy of the corresponding game with respect to an effective welfare benchmark that takes budgets into account.Comment: 15 page

Expressiveness and Robustness of First-Price Position Auctions

Since economic mechanisms are often applied to very different instances of the same problem, it is desirable to identify mechanisms that work well in a wide range of circumstances. We pursue this goal for a position auction setting and specifically seek mechanisms that guarantee good outcomes under both complete and incomplete information. A variant of the generalized first-price mechanism with multi-dimensional bids turns out to be the only standard mechanism able to achieve this goal, even when types are one-dimensional. The fact that expressiveness beyond the type space is both necessary and sufficient for this kind of robustness provides an interesting counterpoint to previous work on position auctions that has highlighted the benefits of simplicity. From a technical perspective our results are interesting because they establish equilibrium existence for a multi-dimensional bid space, where standard techniques break down. The structure of the equilibrium bids moreover provides an intuitive explanation for why first-price payments may be able to support equilibria in a wider range of circumstances than second-price payments

Smoothness for Simultaneous Composition of Mechanisms with Admission

We study social welfare of learning outcomes in mechanisms with admission. In our repeated game there are $n$ bidders and $m$ mechanisms, and in each round each mechanism is available for each bidder only with a certain probability. Our scenario is an elementary case of simple mechanism design with incomplete information, where availabilities are bidder types. It captures natural applications in online markets with limited supply and can be used to model access of unreliable channels in wireless networks. If mechanisms satisfy a smoothness guarantee, existing results show that learning outcomes recover a significant fraction of the optimal social welfare. These approaches, however, have serious drawbacks in terms of plausibility and computational complexity. Also, the guarantees apply only when availabilities are stochastically independent among bidders. In contrast, we propose an alternative approach where each bidder uses a single no-regret learning algorithm and applies it in all rounds. This results in what we call availability-oblivious coarse correlated equilibria. It exponentially decreases the learning burden, simplifies implementation (e.g., as a method for channel access in wireless devices), and thereby addresses some of the concerns about Bayes-Nash equilibria and learning outcomes in Bayesian settings. Our main results are general composition theorems for smooth mechanisms when valuation functions of bidders are lattice-submodular. They rely on an interesting connection to the notion of correlation gap of submodular functions over product lattices.Comment: Full version of WINE 2016 pape