When outcome expectations become habitual: explaining vs. predicting new media technology use from a social cognitive perspective

This study examined the triadic relationship between expected outcomes, habit strength, and media technology use within the model of media attendance (Larose & Eastin, 2004). Mobile phone users (N = 664) were divided into two groups using a stratified random sampling method. Respondents of group one (n = 334) were surveyed on existing mobile phone use, respondents of group two (n = 310) were surveyed on the intention to use mobile video phone. On the basis of structural equation analysis, the results of this study support the assumption that within the model of media attendance existing media use is more likely to be explained by habit strength, and new media use is more likely to be predicted by outcome expectations

QoE Modelling, Measurement and Prediction: A Review

In mobile computing systems, users can access network services anywhere and anytime using mobile devices such as tablets and smart phones. These devices connect to the Internet via network or telecommunications operators. Users usually have some expectations about the services provided to them by different operators. Users' expectations along with additional factors such as cognitive and behavioural states, cost, and network quality of service (QoS) may determine their quality of experience (QoE). If users are not satisfied with their QoE, they may switch to different providers or may stop using a particular application or service. Thus, QoE measurement and prediction techniques may benefit users in availing personalized services from service providers. On the other hand, it can help service providers to achieve lower user-operator switchover. This paper presents a review of the state-the-art research in the area of QoE modelling, measurement and prediction. In particular, we investigate and discuss the strengths and shortcomings of existing techniques. Finally, we present future research directions for developing novel QoE measurement and prediction technique

Quality assessment and usage behavior of a mobile voice-over-IP service

Voice-over-IP (VoIP) services offer users a cheap alternative to the traditional mobile operators to make voice calls. Due to the increased capabilities and connectivity of mobile devices, these VoIP services are becoming increasingly popular on the mobile platform. Understanding the user's usage behavior and quality assessment of the VoIP service plays a key role in optimizing the Quality of Experience (QoE) and making the service to succeed or to fail. By analyzing the usage and quality assessments of a commercial VoIP service, this paper identifies device characteristics, context parameters, and user aspects that influence the usage behavior and experience during VoIP calls. Whereas multimedia services are traditionally evaluated by monitoring usage and quality for a limited number of test subjects and during a limited evaluation period, this study analyzes the service usage and quality assessments of more than thousand users over a period of 120 days. This allows to analyze evolutions in the usage behavior and perceived quality over time, which has not been done up to now for a widely-used, mobile, multimedia service. The results show a significant evolution over time of the number of calls, the call duration, and the quality assessment. The time of the call, the used network, and handovers during the call showed to have a significant influence on the users' quality assessments

Understanding user experience of mobile video: Framework, measurement, and optimization

Since users have become the focus of product/service design in last decade, the term User eXperience (UX) has been frequently used in the field of Human-Computer-Interaction (HCI). Research on UX facilitates a better understanding of the various aspects of the user’s interaction with the product or service. Mobile video, as a new and promising service and research field, has attracted great attention. Due to the significance of UX in the success of mobile video (Jordan, 2002), many researchers have centered on this area, examining users’ expectations, motivations, requirements, and usage context. As a result, many influencing factors have been explored (Buchinger, Kriglstein, Brandt & Hlavacs, 2011; Buchinger, Kriglstein & Hlavacs, 2009). However, a general framework for specific mobile video service is lacking for structuring such a great number of factors. To measure user experience of multimedia services such as mobile video, quality of experience (QoE) has recently become a prominent concept. In contrast to the traditionally used concept quality of service (QoS), QoE not only involves objectively measuring the delivered service but also takes into account user’s needs and desires when using the service, emphasizing the user’s overall acceptability on the service. Many QoE metrics are able to estimate the user perceived quality or acceptability of mobile video, but may be not enough accurate for the overall UX prediction due to the complexity of UX. Only a few frameworks of QoE have addressed more aspects of UX for mobile multimedia applications but need be transformed into practical measures. The challenge of optimizing UX remains adaptations to the resource constrains (e.g., network conditions, mobile device capabilities, and heterogeneous usage contexts) as well as meeting complicated user requirements (e.g., usage purposes and personal preferences). In this chapter, we investigate the existing important UX frameworks, compare their similarities and discuss some important features that fit in the mobile video service. Based on the previous research, we propose a simple UX framework for mobile video application by mapping a variety of influencing factors of UX upon a typical mobile video delivery system. Each component and its factors are explored with comprehensive literature reviews. The proposed framework may benefit in user-centred design of mobile video through taking a complete consideration of UX influences and in improvement of mobile videoservice quality by adjusting the values of certain factors to produce a positive user experience. It may also facilitate relative research in the way of locating important issues to study, clarifying research scopes, and setting up proper study procedures. We then review a great deal of research on UX measurement, including QoE metrics and QoE frameworks of mobile multimedia. Finally, we discuss how to achieve an optimal quality of user experience by focusing on the issues of various aspects of UX of mobile video. In the conclusion, we suggest some open issues for future study

Multifaceted companion devices: applying the new model of media attendance to smartphone usage

This study inspects the relationship between outcome expectations, habit strength, and smartphone usage by attempting to validate the new model of media attendance (NMMA) (LaRose and Eastin, 2004) , a social-cognitive theory of uses and gratifications. The fast adoption rate of smartphones, and their inherent characteristics as convergent, always-on, always-connected devices, warrant a closer look into user habitualization of this medium. Using a sample of 481 smartphone users selected from a larger panel, we were able to support the NMMA, although surprisingly no significant effect of habit strength on smartphone usage was found. While some uncertainties connected to the method are noted, this suggests a more complex reality, in which habitualization of a convergent media device does not necessarily implicate a significant rise in usage

The role of an omnipresent pocket device : smartphone attendance and the role of user habits

Smartphones are convergent, always-on pocket devices that have taken up an important role in the life of their users. This warrants a closer look into how this medium is used in every-day situations. Are goal-oriented incentives the main drive for smartphone usage, or do habits play a critical role? This study with 481 Belgian smartphone users attempts to describe the precedents of smartphone attendance by validating the model of media attendance (MMA), a social-cognitive theory of uses and gratifications (LaRose & Eastin, 2004). We surprisingly did not find evidence for a significant effect of habits on smartphone usage. We suggest two explanations. First, we suggest some uncertainties concerning the MMA methodology. Second, we suggest a more complex reality in which several habitual use patterns are shaped, dependent on user, context and device. This warrants a more in-depth study, using more advanced measures for smartphone usage and habit strength