Personalization in cultural heritage: the road travelled and the one ahead

Over the last 20 years, cultural heritage has been a favored domain for personalization research. For years, researchers have experimented with the cutting edge technology of the day; now, with the convergence of internet and wireless technology, and the increasing adoption of the Web as a platform for the publication of information, the visitor is able to exploit cultural heritage material before, during and after the visit, having different goals and requirements in each phase. However, cultural heritage sites have a huge amount of information to present, which must be filtered and personalized in order to enable the individual user to easily access it. Personalization of cultural heritage information requires a system that is able to model the user (e.g., interest, knowledge and other personal characteristics), as well as contextual aspects, select the most appropriate content, and deliver it in the most suitable way. It should be noted that achieving this result is extremely challenging in the case of first-time users, such as tourists who visit a cultural heritage site for the first time (and maybe the only time in their life). In addition, as tourism is a social activity, adapting to the individual is not enough because groups and communities have to be modeled and supported as well, taking into account their mutual interests, previous mutual experience, and requirements. How to model and represent the user(s) and the context of the visit and how to reason with regard to the information that is available are the challenges faced by researchers in personalization of cultural heritage. Notwithstanding the effort invested so far, a definite solution is far from being reached, mainly because new technology and new aspects of personalization are constantly being introduced. This article surveys the research in this area. Starting from the earlier systems, which presented cultural heritage information in kiosks, it summarizes the evolution of personalization techniques in museum web sites, virtual collections and mobile guides, until recent extension of cultural heritage toward the semantic and social web. The paper concludes with current challenges and points out areas where future research is needed

Web Mining for Web Personalization

Web personalization is the process of customizing a Web site to the needs of specific users, taking advantage of the knowledge acquired from the analysis of the user\u27s navigational behavior (usage data) in correlation with other information collected in the Web context, namely, structure, content, and user profile data. Due to the explosive growth of the Web, the domain of Web personalization has gained great momentum both in the research and commercial areas. In this article we present a survey of the use of Web mining for Web personalization. More specifically, we introduce the modules that comprise a Web personalization system, emphasizing the Web usage mining module. A review of the most common methods that are used as well as technical issues that occur is given, along with a brief overview of the most popular tools and applications available from software vendors. Moreover, the most important research initiatives in the Web usage mining and personalization areas are presented

Capturing the Visitor Profile for a Personalized Mobile Museum Experience: an Indirect Approach

An increasing number of museums and cultural institutions around the world use personalized, mostly mobile, museum guides to enhance visitor experiences. However since a typical museum visit may last a few minutes and visitors might only visit once, the personalization processes need to be quick and efficient, ensuring the engagement of the visitor. In this paper we investigate the use of indirect profiling methods through a visitor quiz, in order to provide the visitor with specific museum content. Building on our experience of a first study aimed at the design, implementation and user testing of a short quiz version at the Acropolis Museum, a second parallel study was devised. This paper introduces this research, which collected and analyzed data from two environments: the Acropolis Museum and social media (i.e. Facebook). Key profiling issues are identified, results are presented, and guidelines towards a generalized approach for the profiling needs of cultural institutions are discussed

Web Site Personalization based on Link Analysis and Navigational Patterns

The continuous growth in the size and use of the World Wide Web imposes new methods of design and development of on-line information services. The need for predicting the users’ needs in order to improve the usability and user retention of a web site is more than evident and can be addressed by personalizing it. Recommendation algorithms aim at proposing “next” pages to users based on their current visit and the past users’ navigational patterns. In the vast majority of related algorithms, however, only the usage data are used to produce recommendations, disregarding the structural properties of the web graph. Thus important – in terms of PageRank authority score – pages may be underrated. In this work we present UPR, a PageRank-style algorithm which combines usage data and link analysis techniques for assigning probabilities to the web pages based on their importance in the web site’s navigational graph. We propose the application of a localized version of UPR (l-UPR) to personalized navigational sub-graphs for online web page ranking and recommendation. Moreover, we propose a hybrid probabilistic predictive model based on Markov models and link analysis for assigning prior probabilities in a hybrid probabilistic model. We prove, through experimentation, that this approach results in more objective and representative predictions than the ones produced from the pure usage-based approaches

On the Privacy Practices of Just Plain Sites

In addition to visiting high profile sites such as Facebook and Google, web users often visit more modest sites, such as those operated by bloggers, or by local organizations such as schools. Such sites, which we call "Just Plain Sites" (JPSs) are likely to inadvertently represent greater privacy risks than high profile sites by virtue of being unable to afford privacy expertise. To assess the prevalence of the privacy risks to which JPSs may inadvertently be exposing their visitors, we analyzed a number of easily observed privacy practices of such sites. We found that many JPSs collect a great deal of information from their visitors, share a great deal of information about their visitors with third parties, permit a great deal of tracking of their visitors, and use deprecated or unsafe security practices. Our goal in this work is not to scold JPS operators, but to raise awareness of these facts among both JPS operators and visitors, possibly encouraging the operators of such sites to take greater care in their implementations, and visitors to take greater care in how, when, and what they share.Comment: 10 pages, 7 figures, 6 tables, 5 authors, and a partridge in a pear tre

eNavigate: A Survey On Effective and Efficient User Website Navigation

Web Structure Improvement has attracted much attention now days. The large websites such as E-commerce, universities etc. have lots of pages visited by users daily. The users needed to be navigated effectively and efficiently throughout the website. Each user has its own set of target pages where the stay time is larger than that of other pages. While making website structure improvements the web master must consider the set of target pages of the users. The users’ web log must be maintained at the server side which further has to be divided into session and mini sessions. These mini sessions provides the inputs to extract the target pages of a specific user. The improvement in website must be done under some circumstances. The newly added links must satisfy some criteria such as how many number of links can be added. Previous literature provides some meaningful considerations about static and dynamic websites. The effective website structure improvements along with the set of target pages can be efficiently designed with static and informative websites while it’s difficult to consider the target pages in dynamic one. The structure optimization can be done with minimization or maximization strategies. Here in this survey paper we studied some previously published journals to get better knowledge about the web structure improvements for effective user navigation

REVIEW PAPER ON WEB PAGE PREDICTION USING DATA MINING

The continuous growth of the World Wide Web imposes the need of new methods of design and determines how to access a web page in the web usage mining by performing preprocessing of the data in a web page and development of on-line information services. The need for predicting the user’s needs in order to improve the usability and user retention of a web site is more than evident now a day. Without proper guidance, a visitor often wanders aimlessly without visiting important pages, loses interest, and leaves the site sooner than expected. In proposed system focus on investigating efficient and effective sequential access pattern mining techniques for web usage data. The mined patterns are then used for matching and generating web links for online recommendations. A web page of interest application will be developed for evaluating the quality and effectiveness of the discovered knowledge.   Keyword: Webpage Prediction, Web Mining, MRF, ANN, KNN, GA