Web Mining for Web Personalization

Web personalization is the process of customizing a Web site to the needs of specific users, taking advantage of the knowledge acquired from the analysis of the user\u27s navigational behavior (usage data) in correlation with other information collected in the Web context, namely, structure, content, and user profile data. Due to the explosive growth of the Web, the domain of Web personalization has gained great momentum both in the research and commercial areas. In this article we present a survey of the use of Web mining for Web personalization. More specifically, we introduce the modules that comprise a Web personalization system, emphasizing the Web usage mining module. A review of the most common methods that are used as well as technical issues that occur is given, along with a brief overview of the most popular tools and applications available from software vendors. Moreover, the most important research initiatives in the Web usage mining and personalization areas are presented

A Survey on Framework for Improved Web Data Clustering Using Language Processing Technique

Now a day, World Wide Web becomes very popular and interactive for transferring of information. It is a massive repository of web pages and links. It provides information about vast area for the internet user. The web is huge, diverse and active and thus increases the scalability, multimedia data & temporal matters. The growth of the web has outcome in a huge amount of information that is now freely offered for user access. Since due to tremendous usage, the log files are growing at a faster rate & the size is becoming huge. Preprocessing plays a vital role in efficient mining process as log data is normally noisy and indistinct. Reconstruction of session and paths are completed by appending missing pages in preprocessing. Additionally, the transactions which illustrate the behavior of users are constructed exactly in preprocessing by calculating the Reference Length of user access by means of byte rate, the clustering task the ability to capture the uncertainty among web user’s navigation performance

A Survey on Web Usage Mining, Applications and Tools

World Wide Web is a vast collection of unstructured web documents like text, images, audio, video or Multimedia content.  As web is growing rapidly with millions of documents, mining the data from the web is a difficult task. To mine various patterns from the web is known as Web mining. Web mining is further classified as content mining, structure mining and web usage mining. Web usage mining is the data mining technique to mine the knowledge of usage of web data from World Wide Web. Web usage mining extracts useful information from various web logs i.e. users usage history. This is useful for better understanding and serve the people for better web applications. Web usage mining not only useful for the people who access the documents from the World Wide Web, but also it useful for many applications like e-commerce to do personalized marketing, e-services, the government agencies to classify threats and fight against terrorism, fraud detection, to identify criminal activities, the companies can establish better customer relationship and can improve their businesses by analyzing the people buying strategies etc. This paper is going to explain in detail about web usage mining and how it is helpful. Web Usage Mining has seen rapid increase towards research and people communities

A Review – Clustering and Preprocessing For Web Log Mining

World Wide Web is consist of large amount of information and provides it different kinds users. Everyday number of users use log on internet.. Internet information growing enormously. Users accesses are documented in web logs. As huge storage log files are growing rapidly .One of the application of Data Mining is Web Usage Mining works on users logs. It consist of various steps such as user identification ,session identification and clustering. Again removing robot entries. In previous years data preprocessing analysis system algorithm on web usage mining has been used buts algorithm lacks on scalability problem. This proposes session identification process and building transaction preprocessing ,data cleaning by using efficient data mining algorithm . The experimental results may show considerable performance of proposed algorithm. DOI: 10.17762/ijritcc2321-8169.160415

Data Mining for Browsing Patterns in Weblog Data by Art Neural Networks

Categorising visitors based on their interaction with a website is a key problem in Web content usage. The clickstreams generated by various users often follow distinct patterns, the knowledge of which may help in providing customised content. This paper proposes an approach to clustering weblog data, based on ART2 neural networks. Due to the characteristics of the ART2 neural network model, the proposed approach can be used for unsupervised and self-learning data mining, which makes it adaptable to dynamically changing websites

Behaviour modelling with data obtained from the Internet and contributions to cluster validation

[EN]This PhD thesis makes contributions in modelling behaviours found in different types of data acquired from the Internet and in the field of clustering evaluation. Two different types of Internet data were processed, on the one hand, internet traffic with the objective of attack detection and on the other hand, web surfing activity with the objective of web personalization, both data being of sequential nature. To this aim, machine learning techniques were applied, mostly unsupervised techniques. Moreover, contributions were made in cluster evaluation, in order to make easier the selection of the best partition in clustering problems. With regard to network attack detection, first, gureKDDCup database was generated which adds payload data to KDDCup99 connection attributes because it is essential to detect non-flood attacks. Then, by modelling this data a network Intrusion Detection System (nIDS) was proposed where context-independent payload processing was done obtaining satisfying detection rates. In the web mining context web surfing activity was modelled for web personalization. In this context, generic and non-invasive systems to extract knowledge were proposed just using the information stored in webserver log files. Contributions were done in two senses: in problem detection and in link suggestion. In the first application a meaningful list of navigation attributes was proposed for each user session to group and detect different navigation profiles. In the latter, a general and non-invasive link suggestion system was proposed which was evaluated with satisfactory results in a link prediction context. With regard to the analysis of Cluster Validity Indices (CVI), the most extensive CVI comparison found up to a moment was carried out using a partition similarity measure based evaluation methodology. Moreover, we analysed the behaviour of CVIs in a real web mining application with elevated number of clusters in which they tend to be unstable. We proposed a procedure which automatically selects the best partition analysing the slope of different CVI values.[EU]Doktorego-tesi honek internetetik eskuratutako datu mota ezberdinetan aurkitutako portaeren modelugintzan eta multzokatzeen ebaluazioan egiten ditu bere ekarpenak. Zehazki, bi mota ezberdinetako interneteko datuak prozesatu dira: batetik, interneteko trafikoa, erasoak hautemateko helburuarekin; eta bestetik, web nabigazioen jarduera, weba pertsonalizatzeko helburuarekin; bi datu motak izaera sekuentzialekoak direlarik. Helburu hauek lortzeko, ikasketa automatikoko teknikak aplikatu dira, nagusiki gainbegiratu-gabeko teknikak. Testuinguru honetan, multzokatzeen partizio onenaren aukeraketak dakartzan arazoak gutxitzeko multzokatzeen ebaluazioan ere ekarpenak egin dira. Sareko erasoen hautemateari dagokionez, lehenik gureKDDCup datubasea eratu da KDDCup99-ko konexio atributuei payload-ak (sareko paketeen datu eremuak) gehituz, izan ere, ez-flood erasoak (pakete gutxi erabiltzen dituzten erasoak) hautemateko ezinbestekoak baitira. Ondoren, datu hauek modelatuz testuinguruarekiko independenteak diren payload prozesaketak oinarri dituen sareko erasoak hautemateko sistema (network Intrusion Detection System (nIDS)) bat proposatu da maila oneko eraso hautemate-tasak lortuz. Web meatzaritzaren testuinguruan, weba pertsonalizatzeko helburuarekin web nabigazioen jarduera modelatu da. Honetarako, web zerbizarietako lorratz fitxategietan metatutako informazioa soilik erabiliz ezagutza erabilgarria erauziko duen sistema orokor eta ez-inbasiboak proposatu dira. Ekarpenak bi zentzutan eginaz: arazoen hautematean eta esteken iradokitzean. Lehen aplikazioan sesioen nabigazioa adierazteko atributu esanguratsuen zerrenda bat proposatu da, gero nabigazioak multzokatu eta nabigazio profil ezberdinak hautemateko. Bigarren aplikazioan, estekak iradokitzeko sistema orokor eta ez-inbasibo bat proposatu da, eta berau, estekak aurresateko testuinguruan ebaluatu da emaitza onak lortuz. Multzokatzeak balioztatzeko indizeen (Cluster Validity Indices (CVI)) azterketari dagokionez, gaurdaino aurkitu den CVI-en konparaketa zabalena burutu da partizioen antzekotasun neurrian oinarritutako ebaluazio metodologia erabiliz. Gainera, CVI-en portaera aztertu da egiazko web meatzaritza aplikazio batean normalean baino multzo kopuru handiagoak dituena, non CVI-ek ezegonkorrak izateko joera baitute. Arazo honi aurre eginaz, CVI ezberdinek partizio ezberdinetarako lortzen dituzten balioen maldak aztertuz automatikoki partiziorik onena hautatzen duen prozedura proposatu da.[ES]Esta tesis doctoral hace contribuciones en el modelado de comportamientos encontrados en diferentes tipos de datos adquiridos desde internet y en el campo de la evaluación del clustering. Dos tipos de datos de internet han sido procesados: en primer lugar el tráfico de internet con el objetivo de detectar ataques; y en segundo lugar la actividad generada por los usuarios web con el objetivo de personalizar la web; siendo los dos tipos de datos de naturaleza secuencial. Para este fin, se han aplicado técnicas de aprendizaje automático, principalmente técnicas no-supervisadas. Además, se han hecho aportaciones en la evaluación de particiones de clusters para facilitar la selección de la mejor partición de clusters. Respecto a la detección de ataques en la red, primero, se generó la base de datos gureKDDCup que añade el payload (la parte de contenido de los paquetes de la red) a los atributos de la conexión de KDDCup99 porque el payload es esencial para la detección de ataques no-flood (ataques que utilizan pocos paquetes). Después, se propuso un sistema de detección de intrusos (network Intrusion Detection System (IDS)) modelando los datos de gureKDDCup donde se propusieron varios preprocesos del payload independientes del contexto obteniendo resultados satisfactorios. En el contexto de la minerı́a web, se ha modelado la actividad de la navegación web para la personalización web. En este contexto se propondrán sistemas genéricos y no-invasivos para la extracción del conocimiento, utilizando únicamente la información almacenada en los ficheros log de los servidores web. Se han hecho aportaciones en dos sentidos: en la detección de problemas y en la sugerencia de links. En la primera aplicación, se propuso una lista de atributos significativos para representar las sesiones de navegación web para después agruparlos y detectar diferentes perfiles de navegación. En la segunda aplicación, se propuso un sistema general y no-invasivo para sugerir links y se evaluó en el contexto de predicción de links con resultados satisfactorios. Respecto al análisis de ı́ndices de validación de clusters (Cluster Validity Indices (CVI)), se ha realizado la más amplia comparación encontrada hasta el momento que utiliza la metodologı́a de evaluación basada en medidas de similitud de particiones. Además, se ha analizado el comportamiento de los CVIs en una aplicación real de minerı́a web con un número elevado de clusters, contexto en el que los CVIs tienden a ser inestables, ası́ que se propuso un procedimiento para la selección automática de la mejor partición en base a la pendiente de los valores de diferentes CVIs.Grant of the Basque Government (ref.: BFI08.226); Grant of Ministry of Economy and Competitiveness of the Spanish Government (ref.: BES-2011-045989); Research stay grant of Spanish Ministry of Economy and Competitiveness (ref.: EEBB-I-14-08862); University of the Basque Country UPV/EHU (BAILab, grant UFI11/45); Department of Education, Universities and Research of the Basque Government (grant IT-395-10); Ministry of Economy and Competitiveness of the Spanish Government and by the European Regional Development Fund - ERDF (eGovernAbility, grant TIN2014-52665-C2-1-R)

Data Mining; A Conceptual Overview

This tutorial provides an overview of the data mining process. The tutorial also provides a basic understanding of how to plan, evaluate and successfully refine a data mining project, particularly in terms of model building and model evaluation. Methodological considerations are discussed and illustrated. After explaining the nature of data mining and its importance in business, the tutorial describes the underlying machine learning and statistical techniques involved. It describes the CRISP-DM standard now being used in industry as the standard for a technology-neutral data mining process model. The paper concludes with a major illustration of the data mining process methodology and the unsolved problems that offer opportunities for research. The approach is both practical and conceptually sound in order to be useful to both academics and practitioners