A New Model to Collect Customer’s Information from In-App-Purchases in Mobile Games

Engaging customer is one of many important keys to keep an organization running. When an organization can analyze and satisfy the customer needs, they will know what to do in the future. Collecting information about customers from customer’s phone activity is a great strategy to manage the customer engagement, especially in mobile game industry. 15 percent of smartphone users have made an in-app purchase as of March 2014. This paper will explain how to get information about customers using a simple script. The script will embed in the games directly and will send information to the game server; the data will be collected and will be analyzed later. This data will be very useful to know which country has a high transaction or have 50% or more of Daily Active Users is a Paying Active Users. The company can set a promotion or other business strategy based on obtained customers information

Mobile Application Development with Augmented Reality for Promoting Tourism Objects in Southwest Sumba

Southwest Sumba is a regency located on the island of Sumba and falls under the jurisdiction area of the province of East Nusa Tenggara. This regency is well-known for its wide variety of and interesting tourism objects, such as its nature, culture, and marine tourism. Nevertheless, one of the things that proved to be obstacles in promoting tourism objects to potential visitors is the lack of information about their very own existence. Therefore, any form of location-based information services is particularly needed to be developed so that this so-called information can be accessed in real time, direct routes to tourism objects, and one that can quickly provide information regarding tourism objects. In this research, location-based information services are developed in a form of a mobile app that combines Location Based Service (LBS) with Augmented Reality (AR). This particular application use markerless method planted in AR to track object of Point Of Interest (POIs) for tourism objects. Furthermore, each POIs of tourism objects is tracked based on three different coordinate points for each location and can make it easier for tourists to obtain information regarding tourism object