Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda

Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online

A Multiple Classifier System for Predicting Best-Selling Amazon Products

In this work, I examine a dataset of Amazon product metadata and propose a heterogeneous multiple classifier system for the task of identifying best-selling products in multiple categories. This system of classifiers consumes the product description and the featured product image as input and feeds them through binary classifiers of the following types: Convolutional Neural Network, Na¨ıve Bayes, Random Forest, Ridge Regression, and Support Vector Machine. While each individual model is largely successful in identifying best-selling products from non best-selling products and from worst-selling products, the multiple classifier system is shown to be stronger than any individual model in the majority of cases of identifying best-selling products from non best-selling products, and achieves up to 83.3% accuracy, depending on the product category. To my best knowledge, this research is the first application of ensemble learning to Amazon product data of this type and the first use of product images and Convolutional Neural Networks to predict product success

Recommendation and Sentiment Analysis Based on Consumer Review and Rating

Accurate analysis and recommendation on products based on online reviews and rating data play an important role in precisely targeting suitable consumer segmentations and therefore can promote merchandise sales. This study uses a recommendation and sentiment classification model for analyzing the data of beer product based on online beer reviews and rating dataset of beer products and uses them to improve the recommendation performance of the recommendation model for different customer needs. Among them, the beer recommendation is based on rating data; 10 classification models are compared in text sentiment analysis, including the conventional machine learning models and deep learning models. Combining the two analyses can increase the credibility of the recommended beer and help increase beer sales. The experiment proves that this method can filter the products with more negative reviews in the recommendation algorithm and improve user acceptance

A Survey on Deep Learning Techniques for Sentiment Analysis

Social media is a rich source of information nowadays. If we look into social media, sentiment analysis is one of the challenging problems. Sentiment analysis is a substantial area of research in the field of Natural Language Processing. This survey paper reviews and provides the comparative study of deep learning approaches CNN, RNN, LSTM and ensemble-based methods

I Understand What You Are Saying: Leveraging Deep Learning Techniques for Aspect Based Sentiment Analysis

Despite widespread use of online reviews in consumer purchase decision making, the potential value of online reviews in facilitating digital collaboration among product/service providers, consumers, and online retailers remains under explored. One of the significant barriers to realizing the above potential lies in the difficulty of understanding online reviews due to their sheer volume and free-text form. To promote digital collaborations, we investigate aspect based sentiment dynamics of online reviews by proposing a semi-supervised, deep learning facilitated analytical pipeline. This method leverages deep learning techniques for text representation and classification. Additionally, building on previous studies that address aspect extraction and sentiment identification in isolation, we address both aspects and sentiments analyses simultaneously. Further, this study presents a novel perspective to understanding the dynamics of aspect based sentiments by analyzing aspect based sentiment in time series. The findings of this study have significant implications with regards to digital collaborations among consumers, product/service providers and other stakeholders of online reviews