Adoption of Software Platforms: Reviewing Influencing Factors and Outlining Future Research

Software platforms have received attention as the dominant model for cooperative software development. Growing the ecosystems around software platforms through increasing adoption by users and developers is of great importance for platform owners. However, there is a lack of research on how to increase adoption and growth of software platforms systematically. To address this issue, we conduct a literature review and make an in-depth analysis to uncover and organize factors that drive adoption of software platforms. Additionally, we derive effective directions of these factors on the respective sides. Finally, we outline three avenues for future research: aligning research on platform governance and platform launch and growth, taking an evolutionary, growth-oriented perspective on governance of software platforms and further detailing platform launch and growth strategies towards a design theory for platform launch. This paper contributes to the understanding of software platforms by reviewing factors driving adoption and triggering network effects

Breaking Down The Black Box Of Industry Platform Processes : A Systematic Literature

Purpose: Despite the increasing prevalence of industry platforms, we still lack a comprehensive understanding of the processes that platform owners should undertake. Our knowledge of how these platforms are created, how they attract and integrate various actors, how they design governance mechanisms, how they manage internal and external issues, and how they evolve remains fragmented across different literatures. Moreover, our understanding of the antecedents and outcomes of these processes is limited. Design/Methodology/Approach: A systematic literature review of 442 articles from top-tier journals focused on industry platforms. Findings: This study makes three significant contributions: (1) identifying the key processes that platform owners pursue in the context of industry platforms, (2) identifying the antecedents and outcomes of these processes, and (3) presenting a comprehensive research agenda to guide future research on industry platforms. Originality/Value: Although previous literature reviews on this topic and other related ones have contributed valuable insights to the literature and we have leveraged them to enhance our understanding of industry platforms, none of these studies have comprehensively examined the processes involved in a platform owner's journey, including their antecedents and outcomes. Therefore, this study is the first to address this gap in the literature by comprehensively examining the black box of industry platform processes that platform owners undergo.© 2023 The Advanced Services Group. This is an Open Access Publication developed under the terms of the Creative Commons Attribution-Non Commercial 4.0 International License (CC BY-NC 4.0), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited.fi=vertaisarvioitu|en=peerReviewed

Competition between platform ecosystems: a longitudinal study of MOOC platforms

The last decade has seen a rise in software-based platforms that engender entirely new ecosystems. In newly emerging platform markets, platforms compete for partners and customers in a rapidly changing environment. Yet, extant research mostly studies platforms\u27 supply-side and demand-side strategies in relatively established platform markets. By combining a market-level and platform-level perspective, our research aims to develop a holistic understanding about the interdependencies between business model decisions, market evolution, and performance outcomes of platforms in emerging markets. We focus on the novel context of Massive Open Online Course (MOOC) platforms, analyzing longitudinal data for 35 MOOC platforms and their ecosystems. To account for the multi-level perspective, our research applies an innovative mixed-methods approach that combines qualitative methods with quan-titative measures and visualizations derived from network analysis. Our findings suggest that platforms in new markets converge towards common business models as market leaders imitate the business model innovations of its smaller competitors to manifest their market position. Based on these analyses, we derive four propositions on how the dynamics of a platform’s business model and ecosystem posi-tion affect each other and the platform’s market performance

ACIS 2013: Information systems: Transforming the Future: Proceedings of the 24th Australasian Conference on Information Systems

Edited volume of the ACIS 2013 conference proceedings. Reproduced with kind permission from the copyright owner

Essays on Business Value Creation in Digital Platform Ecosystems

Digital platforms and the surrounding ecosystems have garnered great interest from researchers and practitioners. Notwithstanding this attention, it remains unclear how and when digital platforms create business value for platform owners and complementors. This three-essay dissertation focuses on understanding business value creation in digital platform ecosystems. The first essay reviews and synthesizes literature across disciplines and offers an integrative framework of digital platform business value. Advised by the findings from the review, the second and third essays focus on the value creation for platform complementors. The second essay examines how IT startups entering a platform ecosystem at different times can strategically design their products (i.e., product diversification across platform architectural layers and product differentiation) to gain competitive advantages. Longitudinal evidence from the Hadoop ecosystem demonstrates that product diversification has an inverted U-shaped relationship with complementors success, and such an effect is more salient for earlier entrants than later entrants. Earlier entrants should develop products that are similar to other ecosystem competitors to reduce uncertainty whereas later entrants are advised to explore market niche and differentiate their products.The third essay investigates how platform complementors strategies and products co-evolve over time in the co-created ecosystem network environment. Our longitudinal analysis of the Hadoop ecosystem indicates that complementors technological architecture coverage and alliance exploration strategies increase their product evolution rate. In turn, complementors with faster product evolution are more likely to explore new partners but less likely to cover a wider range of the focal platforms technological layers in subsequent periods. Network density, co-created by all platform complementors, weakens the effects of complementors strategies on their product evolution but amplifies the effects of past product evolutions on strategies.This three-essay dissertation uncovers various understudied competitive strategies in the digital platform context and enriches our understanding of business value creation in digital platform ecosystems

Letters from the War of Ecosystems – An Analysis of Independent Software Vendors in Mobile Application Marketplaces

The recent emergence of a new generation of mobile application marketplaces has changed the business in the mobile ecosystems. The marketplaces have gathered over a million applications by hundreds of thousands of application developers and publishers. Thus, software ecosystems—consisting of developers, consumers and the orchestrator—have emerged as a part of the mobile ecosystem. This dissertation addresses the new challenges faced by mobile application developers in the new ecosystems through empirical methods. By using the theories of two-sided markets and business ecosystems as the basis, the thesis assesses monetization and value creation in the market as well as the impact of electronic Word-of-Mouth (eWOM) and developer multihoming— i. e. contributing for more than one platform—in the ecosystems. The data for the study was collected with web crawling from the three biggest marketplaces: Apple App Store, Google Play and Windows Phone Store. The dissertation consists of six individual articles. The results of the studies show a gap in monetization among the studied applications, while a majority of applications are produced by small or micro-enterprises. The study finds only weak support for the impact of eWOM on the sales of an application in the studied ecosystem. Finally, the study reveals a clear difference in the multi-homing rates between the top application developers and the rest. This has, as discussed in the thesis, an impact on the future market analyses—it seems that the smart device market can sustain several parallel application marketplaces.Muutama vuosi sitten julkistetut uuden sukupolven mobiilisovellusten kauppapaikat ovat muuttaneet mobiiliekosysteemien liiketoimintadynamiikkaa. Nämä uudet markkinapaikat ovat jo onnistuneet houkuttelemaan yli miljoona sovellusta sadoilta tuhansilta ohjelmistokehittäjiltä. Nämä kehittäjät yhdessä markkinapaikan organisoijan sekä loppukäyttäjien kanssa ovat muodostaneet ohjelmistoekosysteemin osaksi laajempaa mobiiliekosysteemiä. Tässä väitöskirjassa tarkastellaan mobiilisovellusten kehittäjien uudenlaisilla kauppapaikoilla kohtaamia haasteita empiiristen tutkimusmenetelmien kautta. Väitöskirjassa arvioidaan sovellusten monetisaatiota ja arvonluontia sekä verkon asiakasarviointien (engl. electronicWord-of-Mouth, eWOM) ja kehittäjien moniliittymisen (engl. multi-homing) — kehittäjä on sitoutunut useammalle kuin yhdelle ekosysteemille — vaikutuksia ekosysteemissä. Työn teoreettinen tausta rakentuu kaksipuolisten markkinapaikkojen ja liiketoimintaekosysteemien päälle. Tutkimuksen aineisto on kerätty kolmelta suurimmalta mobiilisovellusmarkkinapaikalta: Apple App Storesta, Google Playstä ja Windows Phone Storesta. Tämä artikkeliväitöskirja koostuu kuudesta itsenäisestä tutkimuskäsikirjoituksesta. Artikkelien tulokset osoittavat puutteita monetisaatiossa tutkittujen sovellusten joukossa. Merkittävä osa tarkastelluista sovelluksista on pienten yritysten tai yksittäisten kehittäjien julkaisemia. Tutkimuksessa löydettiin vain heikkoa tukea eWOM:in positiiviselle vaikutukselle sovellusten myyntimäärissä. Työssä myös osoitetaan merkittävä ero menestyneimpien sovelluskehittäjien sekä muiden kehittäjien moniliittymiskäyttäytymisen välillä. Tällä havainnolla on merkitystä tuleville markkina-analyyseille ja sen vaikutuksia on käsitelty työssä. Tulokset esimerkiksi viittaavat siihen, että markkinat pystyisivät ylläpitämään useita kilpailevia kauppapaikkoja.Siirretty Doriast

Incentives for Quality over Time – The Case of Facebook Applications

We study the market for applications on Facebook, the dominant platform for social networking and make use of a rule change by Facebook by which high-quality applications were rewarded with further opportunities to engage users. We find that the change led to quality being a more important driver of usage while sheer network size became less important. Further, we find that update frequency helps applications maintain higher usage, while generally usage of Facebook applications declines less rapidly with age