Competing or aiming to be average?: Normification as a means of engaging digital volunteers

Engagement, motivation and active contribution by digital volunteers are key requirements for crowdsourcing and citizen science projects. Many systems use competitive elements, for example point scoring and leaderboards, to achieve these ends. However, while competition may motivate some people, it can have a neutral or demotivating effect on others. In this paper we explore theories of personal and social norms and investigate normification as an alternative approach to engagement, to be used alongside or instead of competitive strategies. We provide a systematic review of existing crowdsourcing and citizen science literature and categorise the ways that theories of norms have been incorporated to date. We then present qualitative interview data from a pro-environmental crowdsourcing study, Close the Door, which reveals normalising attitudes in certain participants. We assess how this links with competitive behaviour and participant performance. Based on our findings and analysis of norm theories, we consider the implications for designers wishing to use normification as an engagement strategy in crowdsourcing and citizen science systems

MoodBar: Increasing new user retention in Wikipedia through lightweight socialization

Socialization in online communities allows existing members to welcome and recruit newcomers, introduce them to community norms and practices, and sustain their early participation. However, socializing newcomers does not come for free: in large communities, socialization can result in a significant workload for mentors and is hard to scale. In this study we present results from an experiment that measured the effect of a lightweight socialization tool on the activity and retention of newly registered users attempting to edit for the first time Wikipedia. Wikipedia is struggling with the retention of newcomers and our results indicate that a mechanism to elicit lightweight feedback and to provide early mentoring to newcomers improves their chances of becoming long-term contributors.Comment: 9 pages, 5 figures, accepted for presentation at CSCW'1

Learning through collaboration: video game wikis

The wiki, wherein community-spirited players meticulously document their gaming experiences for the benefit of others, from simple guides to complex theories and strategies, has become the de facto online reference medium for video game players. This study sought to examine how players learn from one another about the systems that underpin their favourite games and how they engaged with social media – wikis, in particular – to facilitate this collaborative learning. It is argued that in collating, synthesizing and disseminating the often complex behaviours observed in a modern video game, the wiki author is displaying academic proficiency in a non-academic field. Drawing on a series of interviews with gaming wiki contributors and users, the practices of those engaged in using gaming wikis are discussed, together with an account of the research methods used. In undertaking such research, a number of challenges and concerns were encountered: these, too, are described

Viewers like you: community norms and contributions to public broadcasting

The logic of collective action (Olson 1965) suggests that public broadcasting may be underprovided, because non-contributors are not excluded from receiving the benefits. Why do so many individuals voluntarily contribute to public television, even though they can obtain the benefits of public television without contributing? We explore the hypothesis that giving to public broadcasting is determined in part by the strength of "civic norms" that limit the opportunistic behavior of individuals in large-numbers prisoners' dilemma settings. We also explore a variety of other explanations for charitable giving and collective action, including group size, tax deductibility, crowd out, and selective incentives. Our findings provide evidence linking civic norms and giving to public broadcasting. Education and income have indirect effects through strengthening civic norms. We find some evidence that selective incentives increase the average size of contributions among those who contribute.collective action, selective incentives, norms, free riding, social capital, public goods

Recomendation systems and crowdsourcing: a good wedding for enabling innovation? Results from technology affordances and costraints theory

Recommendation Systems have come a long way since their first appearance in the e-commerce platforms.Since then, evolved Recommendation Systems have been successfully integrated in social networks. Now its time to test their usability and replicate their success in exciting new areas of web -enabled phenomena. One of these is crowdsourcing. Research in the IS field is investigating the need, benefits and challenges of linking the two phenomena. At the moment, empirical works have only highlighted the need to implement these techniques for tasks assignment in crowdsourcing distributed work platforms and the derived benefits for contributors and firms. We review the variety of the tasks that can be crowdsourced through these platforms and theoretically evaluate the efficiency of using RS to recommend a task in creative crowdsourcing platforms. Adopting a Technology Affordances and Constraints Theory, an emerging perspective in the Information Systems (IS) literature to understand technology use and consequences, we anticipate the tensions that this implementation can generate

Supporting social innovation through visualisations of community interactions

Online communities that form through the introduction of sociotechnical platforms require significant effort to cultivate and sustain. Providing open, transparent information on community behaviour can motivate participation from community members themselves, while also providing platform administrators with detailed interaction dynamics. However, challenges arise in both understanding what information is conducive to engagement and sustainability, and then how best to represent this information to platform stakeholders. Towards a better understanding of these challenges, we present the design, implementation, and evaluation of a set of simple visualisations integrated into a Collective Awareness Platform for Social Innovation platform titled commonfare.net. We discuss the promise and challenge of bringing social innovation into the digital age, in terms of supporting sustained platform use and collective action, and how the introduction of community visualisations has been directed towards achieving this goal

Electronic Mailing List and Internet Forums - Tools for Management and Marketing within Educational Organizations

This paper is about the use of Electronic Mailing List and Internet Forums as tools for managers within educational organizations. In the same time, some of concepts, ideas and models can be used in other business organizations, especially in service providing organizations. Understanding management requires both learning and practicing, directly experiencing. People involved in electronic networks are experiencing the alternative to real communication. We considered Electronic Mailing List and Internet Forums both as marketing tool and a human resources management tool. The benefits of using discussion lists are: people informed, involved and improved.electronic mailing list, internet forums, virtual groups, educational organization, educational tool, working groups

Broadening Civic Space Through Voluntary Action Lessons from 2011

This publication explores how non-formal voluntary action outside of formal organizations can lead to greater citizen participation in governance; serves as a resource to help civil society organizations (CSOs) explore the opportunities for engagement this presents; highlights recent examples of how socially-oriented volunteerism has connected to more change-oriented activism; and suggests how both non-formal voluntary citizen action and social activism within CSOs can be strengthened