Adopting CBD with reuse in the KEZB e-commerce website development by using wordpress CMS application

The development of e-Commerce website is complex and time consuming. It required specific amount of technical knowledge and very costly in order to successfully develop a complete beautiful e-Commerce website. However, these days, there is a new Software Engineering (SE) strategy introduced replacing the traditional way of developing website by automating the development process. This strategy promoted the use of reusable component to develop a complete website named Component-Based Development (CBD) design strategy. Unfortunately, still there are many organizations or business entities that keeps on invest in high cost website development. An adoption of CBD approach can actually reduce the development time and cost. The software project of KEZB e-Commerce Website development is used as case study case in this report. This project focuses on adopting a CBD design strategy by using WordPress Content Management System (CMS) to develop the e-Commerce website. On top of that, other SE practices such as standard documentation, modelling technique, and development model is used throughout the development lifecycle. The selection of these practices is according to characteristics of project and organization’s nature. There are two (2) processes introduced in CBD design strategy which are design for reuse and design with reuse. In this project, the e-Commerce website will be designed and developed by adopting the design with reuse process by using selected design tools. The largely used design tool that follows the key concept of reuse is CMS. CMS is a developing tools or computer application that enables the creation and alteration of the digital content easily without the need of technical knowledge. The standard for documentation used in this project is the DoD Standard. At the end of this project Software Requirement Specification (SRS) and Software Design Document (SDD) are produced. Waterfall model is selected as a development methodology which comprises of Requirement, Analysis, Design, Implementation, Testing and Deployment phase. However, Testing phase is not conducted in this project due to time constraint. Other than that, UML modelling technique is used as a notation in developing the analysis and design model. Overall, the CBD design strategy with reuse process can rapid the development process and ensure a high quality software product; CMS application is a cost effective and helpful development tools; and software documentation and methodology can be used to manage and keep track software project effectively

From physical marketing to web marketing

Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitations of the marketing mix when applied in online environments namely the role of the Ps in a virtual commercial setting and the lack of any strategic elements in the model. Identifies the critical factors of the Web marketing and argues that the basis for successful e-commerce is the full integration of virtual activities into the company's physical strategy, marketing plan and organisational processes. The 4S elements of the Web marketing mix framework offer the basis for developing and commercialising business to consumer online projects. The model was originally developed for educational purposes and has been tested and refined by means of three case studies

Marketing management of a successful e-business

Marketing management occupies an increasingly important position in the business world, as well as in the sphere of electronic commerce. Some participants, however, underestimate the importance of this marketing support, which may be one of the major causes of the failure and inability of some companies operating on the Internet to grow. The aim of this paper is to develop an effective marketing management process model, which can significantly contribute to the increased competitiveness of companies operating on the Internet. The validity of this model is then applied on a Czech e-shop, which has long been one of the leaders of the Czech Internet market. To achieve the objective of this paper the current situation will be analysed, and synthesis of the findings from research literature as well as modelling using the methods of abstraction and specification will be performed. This article is focused on Czech Internet market. Results of the survey (case study) will be used for further research in the field of e-business

Electronic purchasing: determining the optimal roll-out strategy

Electronic purchasing (EP), also known as electronic ordering through catalogs is the most established form of e-procurement nowadays, yet still in its infancy. Theoretically, changing from the "traditional" way of purchasing to EP can lead to huge cost savings. However the implementation (roll-out) of EP including many commodity groups and many departments is a large and costly task. In addition, not much experience on good roll-out strategies is available yet. This paper contributes to the solution of this problem, by presenting a mathematical model for determining the optimal EP roll-out strategy into an organisation based on maximisation of the cost savings. Results from this model suggest that the optimal order of commodity groups and departments for which EP is implemented can contribute considerably to the possible savings that can be realised and is therefore an important factor for a successful implementation strategy of EP

Modelling electronic service systems using UML

This paper presents a profile for modelling systems of electronic services using UML. Electronic services encapsulate business services, an organisational unit focused on delivering benefit to a consumer, to enhance communication, coordination and information management. Our profile is based on a formal, workflow-oriented description of electronic services that is abstracted from particular implementation technologies. Resulting models provide the basis for a formal analysis to verify behavioural properties of services. The models can also relate services to management components, including workflow managers and Electronic Service Management Systems (ESMSs), a novel concept drawn from experience of HP Service Composer and DySCo (Dynamic Service Composer), providing the starting point for integration and implementation tasks. Their UML basis and platform-independent nature is consistent with a Model-Driven Architecture (MDA) development strategy, appropriate to the challenge of developing electronic service systems using heterogeneous technology, and incorporating legacy systems

Business process re-engineering (BPR): The REBUS approach

Many organisations undertake business process re-engineering (BPR) projects in order to improve efficiency and reduce costs. Although this approach can result in significant improvements and benefits, there are high risks associated with radical changes of business processes and the failure rate of BPR projects is reported to be as high as 70%. The Centre for Re-engineering Business Processes (REBUS) was established at Brunel University to provide a multidisciplinary environment for research into BPR and its success factors. This paper describes the REBUS approach to research concerning the success of BPR projects and presents examples of some of the projects carried out