Participatory Ecosystem Management Planning at Tuzla Lake (Turkey) Using Fuzzy Cognitive Mapping

A participatory environmental management plan was prepared for Tuzla Lake, Turkey. Fuzzy cognitive mapping approach was used to obtain stakeholder views and desires. Cognitive maps were prepared with 44 stakeholders (villagers, local decisionmakers, government and non-government organization (NGO) officials). Graph theory indices, statistical methods and "What-if" simulations were used in the analysis. The most mentioned variables were livelihood, agriculture and animal husbandry. The most central variable was agriculture for local people (villagers and local decisionmakers) and education for NGO & Government officials. All the stakeholders agreed that livelihood was increased by agriculture and animal husbandry while hunting decreased birds and wildlife. Although local people focused on their livelihoods, NGO & Government officials focused on conservation of Tuzla Lake and education of local people. Stakeholders indicated that the conservation status of Tuzla Lake should be strengthened to conserve the ecosystem and biodiversity, which may be negatively impacted by agriculture and irrigation. Stakeholders mentioned salt extraction, ecotourism, and carpet weaving as alternative economic activities. Cognitive mapping provided an effective tool for the inclusion of the stakeholders' views and ensured initial participation in environmental planning and policy making.Comment: 43 pages, 4 figure

An agent-based fuzzy cognitive map approach to the strategic marketing planning for industrial firms

This is the post-print version of the final paper published in Industrial Marketing Management. The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2013 Elsevier B.V.Industrial marketing planning is a typical example of an unstructured decision making problem due to the large number of variables to consider and the uncertainty imposed on those variables. Although abundant studies identified barriers and facilitators of effective industrial marketing planning in practice, the literature still lacks practical tools and methods that marketing managers can use for the task. This paper applies fuzzy cognitive maps (FCM) to industrial marketing planning. In particular, agent based inference method is proposed to overcome dynamic relationships, time lags, and reusability issues of FCM evaluation. MACOM simulator also is developed to help marketing managers conduct what-if scenarios to see the impacts of possible changes on the variables defined in an FCM that represents industrial marketing planning problem. The simulator is applied to an industrial marketing planning problem for a global software service company in South Korea. This study has practical implication as it supports marketing managers for industrial marketing planning that has large number of variables and their cause–effect relationships. It also contributes to FCM theory by providing an agent based method for the inference of FCM. Finally, MACOM also provides academics in the industrial marketing management discipline with a tool for developing and pre-verifying a conceptual model based on qualitative knowledge of marketing practitioners.Ministry of Education, Science and Technology (Korea

Applying concepts of fuzzy cognitive mapping to model IT/IS investment evaluation factors

The justification process is a major concern for many organisations that are considering the adoption of Information Technology (IT) and Information Systems (IS), and is a barrier to its implementation. As a result, the competitive advantage of many companies is being put at risk because of management's inability to evaluate the holistic implication of adopting new technology, both in terms of on the benefit and cost portfolios. This paper identifies a number of well-known project appraisal techniques used in IT/IS investment justification. Furthermore, the concept of multivalent, or fuzzy logic, is used to demonstrate how inter-relationships can be modeled between key dimensions identified in the proposed conceptual evaluation model. This is highlighted using fuzzy cognitive mapping (FCM) as a technique to model each IT/IS evaluation factor (integrating strategic, tactical, operational and investment considerations). The use of an FCM is then shown to be as a complementary tool which can serve to highlight interdependencies between contributory justification factors

Exploring fuzzy cognitive mapping for IS evaluation: A research note

Existing IS Evaluation (ISE) techniques tend to focus on modeling individuals, teams, organization, or systems, in relation to process and environmental boundaries. Whilst such approaches are noteworthy and of merit, they do not necessarily provide insights into those causal interdependencies that are inherent within decision-making task. As has been noted by the extant literature in the field, the ISE task is dependent upon many factors – the resulting outputs of which may be tangible or intangible. The implicit level of uncertainty associated with modeling such decision-making tasks and behaviors, are therefore difficult to comprehend and impart via wholly Quantitative and / or Qualitative analyses. The authors therefore present and propose supporting and on-going research into the application of Fuzzy Logic, in the guise of Fuzzy Cognitive Mapping (FCM) simulations, as a means to model tangible/intangible aspects of the ISE decision-making task. Such a Fuzzy Information Systems Evaluation (F-ISE) is shown via the application of the FCM technique, in terms of three models of investment appraisal that are aligned to an ISE task within a UK manufacturing organization. In doing so, it is anticipated that such a technique may be a useful addition to the plethora of ISE techniques available to both researcher and practitioner alike

Adding Contextual Information to Intrusion Detection Systems Using Fuzzy Cognitive Maps

The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.In the last few years there has been considerable increase in the efficiency of Intrusion Detection Systems (IDSs). However, networks are still the victim of attacks. As the complexity of these attacks keeps increasing, new and more robust detection mechanisms need to be developed. The next generation of IDSs should be designed incorporating reasoning engines supported by contextual information about the network, cognitive information and situational awareness to improve their detection results. In this paper, we propose the use of a Fuzzy Cognitive Map (FCM) in conjunction with an IDS to incorporate contextual information into the detection process. We have evaluated the use of FCMs to adjust the Basic Probability Assignment (BPA) values defined prior to the data fusion process, which is crucial for the IDS that we have developed. The experimental results that we present verify that FCMs can improve the efficiency of our IDS by reducing the number of false alarms, while not affecting the number of correct detections

Knowledge dependencies in fuzzy information systems evaluation

Experience and research within the field of Information Systems Evaluation (ISE), has traditionally centered on providing tools and techniques for investment justification and appraisal, based upon explicit knowledge which encodes financial and other direct situational factors (such as accounting, costing and risk metrics). However, such approaches tend not to include additional causal interdependencies that are based upon tacit knowledge and are inherent within such a decision-making task. The authors show the results of applying a cognitive mapping approach, in the guise of a Fuzzy Cognitive Mapping (FCM) simulation, i.e. Fuzzy Information Systems Evaluation (F-ISE), in order to highlight the usefulness of applying such a technique. The authors highlight those contingent and necessary knowledge dependencies, in an exploratory sense, which relate to the investment appraisal decision-making task, in terms of the interplay between tacit and explicit knowledge, in this regard